Luxury Writing Instruments and Stationery in Thailand

 Published On: Jan, 2016 |    No of Pages: 15 |  Published By: Euromonitor | Format: PDF
Luxury writing instruments and stationery posted positive sales growth of 7%, registering sales of Bt156 million in 2015. Consumers who purchase luxury writing instruments normally tend to perceive them as more than just a writing device. They tend to look beyond the ordinary function but have rather high concerns about the emotional benefits offered. Young executives and new managerial-level employees are an emerging group of target consumers; they opt for luxury writing instruments as a...

Euromonitor International's Luxury Writing Instruments and Stationery in Thailand report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumersí shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Luxury Stationery, Luxury Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LUXURY WRITING INSTRUMENTS AND STATIONERY IN THAILAND

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery by Category: Value 2010-2015
Table 2 Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2010-2014
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2011-2014
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2010-2015
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2015-2020
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2015-2020
Executive Summary
Luxury Goods Registers Positive Sales As Economy Picks Up
Affluent Consumers Prefer Integrated Luxury Lifestyles
More World-class Brands Enter Thai Luxury Goods
Store-based Channel Retains Its Predominance
Intense Competition Predicted for Luxury Goods
Key Trends and Developments
Positive Macro-economic Factors Support Demand for Luxury Goods
Affluent Consumers Enjoy Integrated Luxury Lifestyles
Brand Diversification Remains High in Luxury Goods in Thailand
Luxury Goods in Thailand Continues To Rely Upon Tourist Spending
Distribution
Summary 1 Selected Luxury Shopping Centres: 2015
Summary 2 Selected Luxury Department Stores: 2015
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2010-2015
Table 9 Sales of Luxury Goods by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Luxury Goods: % Value 2010-2014
Table 11 LBN Brand Shares of Luxury Goods: % Value 2011-2014
Table 12 Distribution of Luxury Goods by Format: % Value 2010-2015
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2015
Table 14 Forecast Sales of Luxury Goods by Category: Value 2015-2020
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources

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