Retailing in Romania

 Published On: Jan, 2016 |    No of Pages: 139 |  Published By: Euromonitor | Format: PDF
Retailing benefited from stronger economic growth for Romania towards the end of the review period and rising disposable income levels. This encouraged stronger spending in many areas. Overall sales growth however continues to be hindered by low average incomes and strong consumer price-sensitivity. Many retailers are competing heavily on price, while lower-priced channels such as discounters are performing well. Internet retailing is also seeing dynamic growth from a low base thanks to...

Euromonitor International's Retailing in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RETAILING IN ROMANIA

LIST OF CONTENTS AND TABLES

Executive Summary
Rise in Economic Confidence But Consumers Remain Price-sensitive
Black Friday Continues To Gain Popularity
Non-grocery Sales Gain Share As Consumers Begin To Spend More Freely
Grocery Giants Continue To Gain Share
Forecast Period Impacted by Price Competition and Population Decline
Key Trends and Developments
Low Incomes Encourage Price Competition Despite Economic Growth
Retailers Adopt Omni-channel Strategy As Internet Soars in Popularity
Players Able To Capitalise on Strong Price-sensitivity Succeed
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Value Sales: 2010-2015
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 4 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 5 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 6 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 8 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 12 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 15 Retailing GBO Company Shares: % Value 2011-2015
Table 16 Retailing GBN Brand Shares: % Value 2012-2015
Table 17 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 18 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 20 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 28 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 29 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 30 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 35 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 36 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Sources
Summary 2 Research Sources
Altex Romania SRL in Retailing (romania)
Strategic Direction
Company Background
Digital Strategy
Summary 3 Altex Romania SRL: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 4 Altex Romania SRL: Private Label Portfolio
Competitive Positioning
Summary 5 Altex Romania SRL: Competitive Position 2015
Carrefour Romania SA in Retailing (romania)
Strategic Direction
Company Background
Digital Strategy
Summary 6 Carrefour Romania SA: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Carrefour Romania SA: Carrefour, Hypermarkets in Bucharest
Private Label
Summary 7 Carrefour Romania SA: Private Label Portfolio
Competitive Positioning
Summary 8 Carrefour Romania SA: Competitive Position 2015
Dante International SA (emag) in Retailing (romania)
Strategic Direction
Company Background
Digital Strategy
Summary 9 Dante International SA (Emag): Share of Sales Generated by Internet Retailing 2013-2015
Competitive Positioning
Summary 10 Dante International SA (Emag): Competitive Position 2015
Dedeman SRL in Retailing (romania)
Strategic Direction
Company Background
Digital Strategy
Summary 11 Dedeman SRL: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 12 Dedeman SRL: Private Label Portfolio
Competitive Positioning
Summary 13 Dedeman SRL: Competitive Position 2015
Kaufland Romania Scs in Retailing (romania)
Strategic Direction
Company Background
Digital Strategy
Summary 14 Kaufland Romania SCS: Share of Sales Generated by Internet Retailing 2013-2015
Chart 2 Kaufland Romania SCS: Kaufland, Hypermarkets in Bucharest
Private Label
Summary 15 Kaufland Romania SCS: Private Label Portfolio
Competitive Positioning
Summary 16 Kaufland Romania SCS: Competitive Position 2015
Rewe SRL in Retailing (romania)
Strategic Direction
Company Background
Digital Strategy
Summary 17 Rewe SRL: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 18 Rewe SRL: Private Label Portfolio
Competitive Positioning
Summary 19 Rewe SRL: Competitive Position 2015
Romania Hypermarche SA in Retailing (romania)
Strategic Direction
Company Background
Digital Strategy
Summary 20 Romania Hypermarche SA: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 21 Romania Hypermarche SA: Private Label Portfolio
Competitive Positioning
Summary 22 Romania Hypermarche SA: Competitive Position 2015
Sensiblu SRL in Retailing (romania)
Strategic Direction
Company Background
Digital Strategy
Summary 23 Sensiblu SRL: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 24 Sensiblu SRL: Private Label Portfolio
Competitive Positioning
Summary 25 Sensiblu SRL: Competitive Position 2015
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 3 Modern Grocery Retailers: Auchan, Hypermarkets in Bucharest
Chart 4 Modern Grocery Retailers: Mega Image, Supermarkets in Bucharest
Chart 5 Traditional Grocery Retailers: Vel Pitar, Food/Drink/Tobacco Specialists in Bucharest
Channel Data
Table 39 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 40 Sales in Grocery Retailers by Channel: Value 2010-2015
Table 41 Grocery Retailers Outlets by Channel: Units 2010-2015
Table 42 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
Table 43 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 44 Grocery Retailers GBO Company Shares: % Value 2011-2015
Table 45 Grocery Retailers GBN Brand Shares: % Value 2012-2015
Table 46 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
Table 47 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
Table 48 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 49 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
Table 50 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
Table 51 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 52 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 6 Apparel and Footwear Specialist Retailers: Bershka in Bucharest
Chart 7 Apparel and Footwear Specialist Retailers: Pull & Bear in Bucharest
Channel Data
Table 53 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 54 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 55 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 56 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 57 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 58 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 59 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 60 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 8 Electronics and Appliance Specialist Retailers: Germanos in Bucharest
Chart 9 Electronics and Appliance Specialist Retailers: Media Galaxy in Bucharest
Channel Data
Table 61 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 62 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 63 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 64 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 65 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 66 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 67 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 68 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 10 Health and Beauty Specialist Retailers: Yves Rocher, Beauty Specialist Retailers in Bucharest
Chart 11 Health and Beauty Specialist Retailers: Catena, Chemists/Pharmacies in Bucharest
Channel Data
Table 69 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 70 Sales in Health and Beauty Specialist Retailers by Channel: Value 2010-2015
Table 71 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 72 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2010-2015
Table 73 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 74 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 76 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 77 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 78 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 79 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 80 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 81 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 82 Sales in Home and Garden Specialist Retailers by Channel: Value 2010-2015
Table 83 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 84 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2010-2015
Table 85 Home and Garden Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 86 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 87 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 88 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 89 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 91 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 92 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Channel Data
Table 93 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 94 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2010-2015
Table 95 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 96 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2010-2015
Table 97 Leisure and Personal Goods Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 98 Leisure and Personal Goods Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 99 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 100 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 101 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 102 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2015-2020
Table 103 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 104 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 105 Mixed Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 106 Sales in Mixed Retailers by Channel: Value 2010-2015
Table 107 Mixed Retailers Outlets by Channel: Units 2010-2015
Table 108 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 109 Sales in Mixed Retailers by Channel: % Value Growth 2010-2015
Table 110 Mixed Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 111 Mixed Retailers GBO Company Shares: % Value 2011-2015
Table 112 Mixed Retailers GBN Brand Shares: % Value 2012-2015
Table 113 Mixed Retailers LBN Brand Shares: Outlets 2012-2015
Table 114 Mixed Retailers LBN Brand Shares: Selling Space 2012-2015
Table 115 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 116 Forecast Sales in Mixed Retailers by Channel: Value 2015-2020
Table 117 Forecast Mixed Retailers Outlets by Channel: Units 2015-2020
Table 118 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 119 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 120 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 121 Direct Selling by Category: Value 2010-2015
Table 122 Direct Selling by Category: % Value Growth 2010-2015
Table 123 Direct Selling GBO Company Shares: % Value 2011-2015
Table 124 Direct Selling GBN Brand Shares: % Value 2012-2015
Table 125 Direct Selling Forecasts by Category: Value 2015-2020
Table 126 Direct Selling Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 127 Homeshopping by Category: Value 2010-2015
Table 128 Homeshopping by Category: % Value Growth 2010-2015
Table 129 Homeshopping GBO Company Shares: % Value 2011-2015
Table 130 Homeshopping GBN Brand Shares: % Value 2012-2015
Table 131 Homeshopping Forecasts by Category: Value 2015-2020
Table 132 Homeshopping Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 133 Internet Retailing by Category: Value 2010-2015
Table 134 Internet Retailing by Category: % Value Growth 2010-2015
Table 135 Internet Retailing GBO Company Shares: % Value 2011-2015
Table 136 Internet Retailing GBN Brand Shares: % Value 2012-2015
Table 137 Internet Retailing Forecasts by Category: Value 2015-2020
Table 138 Internet Retailing Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Prospects
Channel Data
Table 139 Vending by Category: Value 2010-2015
Table 140 Vending by Category: % Value Growth 2010-2015
Table 141 Vending GBO Company Shares: % Value 2011-2015
Table 142 Vending GBN Brand Shares: % Value 2012-2015
Table 143 Vending Forecasts by Category: Value 2015-2020
Table 144 Vending Forecasts by Category: % Value Growth 2015-2020












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