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Summary UK discounters were the winners of the downturn, with expenditure growth of 89.1% between 2010 and 2015. However, discounter volume and expenditure growth is slowing due to fewer space opportunities and attracting new shoppers becoming harder, with total market growth between 2015 and 2020 more than half that achieved between 2010 and 2015.Key Findings• Market issues are examined; space, impact of and to grocers, private label, multichannel and international opportunities; to inform decision making• Use our regional and location store data to identify and invest in underserved areas of the UK and lucrative store formats• Choose which product sectors to prioritise and grow based on 2015 and 2020 sales forecasts across six key sectors.• Use our market share data to analyse which players are struggling, enabling you to strategise for the future and gain competitive advantage. Synopsis The market will start to mature following rapid growth between 2005 and 2015, having won most of their new customers throughout the downturn, meaning that those who wanted to trade down will already have done so. The challenge for the discounters in the future will be in driving like-for-like sales, making professionalisation of the channel vital.The grocers and non-fixed price discounters will capture an even bigger share of the discounters market over the next five years, with 58.2% and 27.8% shares of the overall market, respectively, in 2020. The grocers’ growth is driven by Aldi, but Lidl’s expansion and Netto’s return to the UK market will contribute to the rise.Consumers have traditionally favoured discounters for deals on branded goods across food & grocery and health & beauty and while these remain the largest segments driving footfall to the discounters; it is the home sectors which will make the greatest gains in the next five years, benefited by the recovery in the housing market.Reasons To Buy• Who are the top performing discounters in terms of UK turnover and market share, and what are their strategies?• Will consumer preferences start to change as the economy recovers and how should discounters adapt?• What part will inflation and volumes play in discounter growth in the next five years?• Can ecommerce become a viable channel for discounters, and how can they achieve this?• What UK regions remain underserved by discounters and what issues must be considered before store rollout?