The 2016-2021 Outlook for Household Detergents in Japan

 Published On: Sep, 2015 |    No of Pages: 208 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for household detergents across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for household detergents. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in Japan). This study gives, however, my estimates for the latent demand, or the P.I.E., for household detergents in Japan. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of Japan.

Table Of Contents:

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 14
1.3.3 Step 3. Filling in Missing Values 14
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 15
1.3.6 Step 6. Aggregation and Benchmarking 15
1.4 Frequently Asked Questions (FAQ) 15
1.4.1 Category Definition 15
1.4.2 Units 16
1.4.3 Methodology 17
2 SUMMARY OF FINDINGS 19
2.1 The Latent Demand in Japan 19
2.2 Top 100 Cities Sorted by Rank 22
3 AICHI 25
3.1 Latent Demand by Year - Aichi 25
3.2 Cities Sorted by Rank - Aichi 26
3.3 Cities Sorted Alphabetically - Aichi 29
4 AKITA 31
4.1 Latent Demand by Year - Akita 31
4.2 Cities Sorted by Rank - Akita 32
4.3 Cities Sorted Alphabetically - Akita 34
5 AOMORI 35
5.1 Latent Demand by Year - Aomori 35
5.2 Cities Sorted by Rank - Aomori 36
5.3 Cities Sorted Alphabetically - Aomori 37
6 CHIBA 38
6.1 Latent Demand by Year - Chiba 38
6.2 Cities Sorted by Rank - Chiba 39
6.3 Cities Sorted Alphabetically - Chiba 41
7 EHIME 42
7.1 Latent Demand by Year - Ehime 42
7.2 Cities Sorted by Rank - Ehime 43
7.3 Cities Sorted Alphabetically - Ehime 45
8 FUKUI 46
8.1 Latent Demand by Year - Fukui 46
8.2 Cities Sorted by Rank - Fukui 47
8.3 Cities Sorted Alphabetically - Fukui 48
9 FUKUOKA 49
9.1 Latent Demand by Year - Fukuoka 49
9.2 Cities Sorted by Rank - Fukuoka 50
9.3 Cities Sorted Alphabetically - Fukuoka 52
10 FUKUSHIMA 53
10.1 Latent Demand by Year - Fukushima 53
10.2 Cities Sorted by Rank - Fukushima 54
10.3 Cities Sorted Alphabetically - Fukushima 56
11 GIFU 57
11.1 Latent Demand by Year - Gifu 57
11.2 Cities Sorted by Rank - Gifu 58
11.3 Cities Sorted Alphabetically - Gifu 60
12 GUMMA 61
12.1 Latent Demand by Year - Gumma 61
12.2 Cities Sorted by Rank - Gumma 62
12.3 Cities Sorted Alphabetically - Gumma 64
13 HIROSHIMA 65
13.1 Latent Demand by Year - Hiroshima 65
13.2 Cities Sorted by Rank - Hiroshima 66
13.3 Cities Sorted Alphabetically - Hiroshima 68
14 HOKKAIDO 69
14.1 Latent Demand by Year - Hokkaido 69
14.2 Cities Sorted by Rank - Hokkaido 70
14.3 Cities Sorted Alphabetically - Hokkaido 72
15 HYOGO 73
15.1 Latent Demand by Year - Hyogo 73
15.2 Cities Sorted by Rank - Hyogo 74
15.3 Cities Sorted Alphabetically - Hyogo 76
16 IBARAKI 77
16.1 Latent Demand by Year - Ibaraki 77
16.2 Cities Sorted by Rank - Ibaraki 78
16.3 Cities Sorted Alphabetically - Ibaraki 80
17 ISHIKAWA 81
17.1 Latent Demand by Year - Ishikawa 81
17.2 Cities Sorted by Rank - Ishikawa 82
17.3 Cities Sorted Alphabetically - Ishikawa 84
18 IWATE 85
18.1 Latent Demand by Year - Iwate 85
18.2 Cities Sorted by Rank - Iwate 86
18.3 Cities Sorted Alphabetically - Iwate 88
19 KAGAWA 89
19.1 Latent Demand by Year - Kagawa 89
19.2 Cities Sorted by Rank - Kagawa 90
19.3 Cities Sorted Alphabetically - Kagawa 91
20 KAGOSHIMA 92
20.1 Latent Demand by Year - Kagoshima 92
20.2 Cities Sorted by Rank - Kagoshima 93
20.3 Cities Sorted Alphabetically - Kagoshima 95
21 KANAGAWA 96
21.1 Latent Demand by Year - Kanagawa 96
21.2 Cities Sorted by Rank - Kanagawa 97
21.3 Cities Sorted Alphabetically - Kanagawa 99
22 KOCHI 100
22.1 Latent Demand by Year - Kochi 100
22.2 Cities Sorted by Rank - Kochi 101
22.3 Cities Sorted Alphabetically - Kochi 102
23 KUMAMOTO 103
23.1 Latent Demand by Year - Kumamoto 103
23.2 Cities Sorted by Rank - Kumamoto 104
23.3 Cities Sorted Alphabetically - Kumamoto 106
24 KYOTO 107
24.1 Latent Demand by Year - Kyoto 107
24.2 Cities Sorted by Rank - Kyoto 108
24.3 Cities Sorted Alphabetically - Kyoto 110
25 MIE 111
25.1 Latent Demand by Year - Mie 111
25.2 Cities Sorted by Rank - Mie 112
25.3 Cities Sorted Alphabetically - Mie 114
26 MIYAGI 115
26.1 Latent Demand by Year - Miyagi 115
26.2 Cities Sorted by Rank - Miyagi 116
26.3 Cities Sorted Alphabetically - Miyagi 118
27 MIYAZAKI 119
27.1 Latent Demand by Year - Miyazaki 119
27.2 Cities Sorted by Rank - Miyazaki 120
27.3 Cities Sorted Alphabetically - Miyazaki 122
28 NAGANO 123
28.1 Latent Demand by Year - Nagano 123
28.2 Cities Sorted by Rank - Nagano 124
28.3 Cities Sorted Alphabetically - Nagano 126
29 NAGASAKI 127
29.1 Latent Demand by Year - Nagasaki 127
29.2 Cities Sorted by Rank - Nagasaki 128
29.3 Cities Sorted Alphabetically - Nagasaki 130
30 NARA 131
30.1 Latent Demand by Year - Nara 131
30.2 Cities Sorted by Rank - Nara 132
30.3 Cities Sorted Alphabetically - Nara 134
31 NIIGATA 135
31.1 Latent Demand by Year - Niigata 135
31.2 Cities Sorted by Rank - Niigata 136
31.3 Cities Sorted Alphabetically - Niigata 138
32 OITA 139
32.1 Latent Demand by Year - Oita 139
32.2 Cities Sorted by Rank - Oita 140
32.3 Cities Sorted Alphabetically - Oita 142
33 OKAYAMA 143
33.1 Latent Demand by Year - Okayama 143
33.2 Cities Sorted by Rank - Okayama 144
33.3 Cities Sorted Alphabetically - Okayama 146
34 OKINAWA 147
34.1 Latent Demand by Year - Okinawa 147
34.2 Cities Sorted by Rank - Okinawa 148
34.3 Cities Sorted Alphabetically - Okinawa 150
35 OSAKA 151
35.1 Latent Demand by Year - Osaka 151
35.2 Cities Sorted by Rank - Osaka 152
35.3 Cities Sorted Alphabetically - Osaka 154
36 SAGA 155
36.1 Latent Demand by Year - Saga 155
36.2 Cities Sorted by Rank - Saga 156
36.3 Cities Sorted Alphabetically - Saga 157
37 SAITAMA 158
37.1 Latent Demand by Year - Saitama 158
37.2 Cities Sorted by Rank - Saitama 159
37.3 Cities Sorted Alphabetically - Saitama 162
38 SHIGA 164
38.1 Latent Demand by Year - Shiga 164
38.2 Cities Sorted by Rank - Shiga 165
38.3 Cities Sorted Alphabetically - Shiga 167
39 SHIMANE 168
39.1 Latent Demand by Year - Shimane 168
39.2 Cities Sorted by Rank - Shimane 169
39.3 Cities Sorted Alphabetically - Shimane 170
40 SHIZUOKA 171
40.1 Latent Demand by Year - Shizuoka 171
40.2 Cities Sorted by Rank - Shizuoka 172
40.3 Cities Sorted Alphabetically - Shizuoka 174
41 TOCHIGI 175
41.1 Latent Demand by Year - Tochigi 175
41.2 Cities Sorted by Rank - Tochigi 176
41.3 Cities Sorted Alphabetically - Tochigi 178
42 TOKUSHIMA 179
42.1 Latent Demand by Year - Tokushima 179
42.2 Cities Sorted by Rank - Tokushima 180
42.3 Cities Sorted Alphabetically - Tokushima 181
43 TOKYO 182
43.1 Latent Demand by Year - Tokyo 182
43.2 Cities Sorted by Rank - Tokyo 183
43.3 Cities Sorted Alphabetically - Tokyo 185
44 TOTTORI 186
44.1 Latent Demand by Year - Tottori 186
44.2 Cities Sorted by Rank - Tottori 187
44.3 Cities Sorted Alphabetically - Tottori 187
45 TOYAMA 188
45.1 Latent Demand by Year - Toyama 188
45.2 Cities Sorted by Rank - Toyama 189
45.3 Cities Sorted Alphabetically - Toyama 191
46 WAKAYAMA 192
46.1 Latent Demand by Year - Wakayama 192
46.2 Cities Sorted by Rank - Wakayama 193
46.3 Cities Sorted Alphabetically - Wakayama 194
47 YAMAGATA 195
47.1 Latent Demand by Year - Yamagata 195
47.2 Cities Sorted by Rank - Yamagata 196
47.3 Cities Sorted Alphabetically - Yamagata 198
48 YAMAGUCHI 199
48.1 Latent Demand by Year - Yamaguchi 199
48.2 Cities Sorted by Rank - Yamaguchi 200
48.3 Cities Sorted Alphabetically - Yamaguchi 202
49 YAMANASHI 203
49.1 Latent Demand by Year - Yamanashi 203
49.2 Cities Sorted by Rank - Yamanashi 204
49.3 Cities Sorted Alphabetically - Yamanashi 206
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 207
50.1 Disclaimers & Safe Harbor 207
50.2 ICON Group International, Inc. User Agreement Provisions 208

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