Consumer Appliances in South Africa

 Published On: Dec, 2017 |    No of Pages: 107 |  Published By: Euromonitor | Format: PDF
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The recent downgrade of South Africa’s sovereign credit rating and the technical recession the country is facing have had a knock-on effect on the performance of the country’s consumer appliances industry, with affordable brands, including private label offerings, aimed at the lower-to-middle classes gaining share at the expense of more expensive international brands. Manufacturers have also increasingly highlighted the energy efficiency of their products due to ongoing problems with regard to e...

Consumer Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN SOUTH AFRICA

Executive Summary
Economic Climate Continues To Impact Consumers
New Products Being Seen Across the Price Spectrum
Lg Electronics and Defy Appliances Continue To Invest in Promotional Activities
Internet Retailing on the Rise As Consumers Increasingly Browse Online
Industry Forecast Remains Positive Based on Continued Consumer Spending and A Widening Product Range
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Purchasing Decisions Based on Size and Functionality
Value-positioned Dishwashers Currently Popular
Future Category Performance Could Be Threatened by the Rising Cost of Living and Higher Electricity Prices
Competitive Landscape
Defy Appliances and Bsh Home Appliances Lead Sales
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy and Water Efficiency Remain Key Attributes for Many Brands
Freestanding Formats Remain the Most Popular
Competitive Landscape
Defy Appliances Remains the Clear Category Leader
Water and Electricity Usage the Most Crucial Product Differentiator
New Ranges From Samsung and Lg
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Gas Appliances Attracting Attention But Face Obstacles To Their Uptake
Bsh Home Appliances Announces A Recall of Freestanding Bosch Gas Cookers
Popularity of Different Cooking Appliances Varies Between Consumer Groups
Competitive Landscape
Defy Appliances Leads All Categories
Manufacturers Continue To Emphasise Energy Efficiency As A Key Differentiator
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
Table 79 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Convenience Is Key As Microwaves Are Used for Various Purposes
Freestanding Formats the Most Popular Due To Versatility and Affordability
Competitive Landscape
Lg Electronics Remains the Clear Category Leader
Category Data
Table 86 Sales of Microwaves by Category: Volume 2012-2017
Table 87 Sales of Microwaves by Category: Value 2012-2017
Table 88 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 89 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 91 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 92 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 93 Distribution of Microwaves by Format: % Volume 2012-2017
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 95 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 96 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Continued Growth As Promotional Activities Yield Positive Results
Energy Efficiency Becoming Increasingly Important
Chest Freezers and Freestanding Double Door Fridges the Most Popular Formats
Competitive Landscape
Hisense Continues To Lead the Category
Appliances Available Across the Price Spectrum To Suit Different Budgets
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 103 Sales of Freezers by Format: % Volume 2012-2017
Table 104 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 108 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 113 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Products Available Across the Price Spectrum
Air Purifiers Continues To Record Strong Growth
Competitive Landscape
Nu-world Holdings and Lg Electronics the Joint Leading Players
Product Differentiation Based on Functionality and Quality
Category Data
Table 121 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 122 Sales of Air Treatment Products by Category: Value 2012-2017
Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 124 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 126 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 128 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 131 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Category Continues To Record Solid Growth
Health and Wellness A Key Trend As Consumers Adopt Healthier Eating Habits
Aesthetic Appeal on the Increase, Especially in Terms of Colour and Retro Designs
Competitive Landscape
Kenwood Home Appliances Remains the Leading Player
Higher-income Consumers Seek More Sophisticated and On-trend Appliances
Category Data
Table 134 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 135 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Image-conscious Consumers Drive Sales of Personal Care Appliances
Hair Care Appliances Records the Strongest Performance
Category Performance Driven by the Leading Players' Promotional Activities and Private Label Alternatives
Competitive Landscape
Home of Living Brands Remains the Leading Player
Private Label Products Grow in Popularity
Category Data
Table 145 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 146 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 149 Sales of Body Shavers by Format: % Volume 2012-2017
Table 150 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 151 NBO Company Shares of Personal Care Appliances 2013-2017
Table 152 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 153 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Private Label Gains Ground As Consumers Become More Willing To Trade Down
Competition Intensifies Between Private Label Players and International Brand Manufacturers
Coffee and Capsule Offerings Gain Traction
Competitive Landscape
Home of Living Brands Remains the Clear Category Leader
Bricks-and-mortar Outlets Dominate Sales
Category Data
Table 158 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 162 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Cylinder Vacuum Cleaners Remain the Most Popular Format
Design, Aesthetics and Power the Most Common Product Differentiators
Robotic Vacuum Cleaners Still A Niche
Competitive Landscape
Fragmented Category Continues To Be Led by Home of Living Brands
Innovative Products From Miele
Category Data
Table 170 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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