Primark Stores Ltd in Retailing (United Kingdom)

 Published On: Feb, 2017 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
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Primark Stores is expected to remain absent from internet retailing in the forecast period, in contrast to many of its competitors' strong focus on omnichannel retailing. This will however enable the company to keep prices extremely low, with this being its core selling point. Primark will however continue to benefit from its strong digital marketing strategy and focus on social media. Primark expects profits to be challenged by currency fluctuations in the forecast period, with weakness for pou...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Company Background
Digital Strategy
Summary 1 Primark Stores Ltd: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Primark Stores Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Primark Stores Ltd: Competitive Position 2016

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