Toilet Care Market 2015-2019

 Published On: Dec, 2015 |    No of Pages: 56 |  Published By: Technavio-Infiniti Research | Format: PDF
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Market outlook of the toilet care market

Technavios market research analyst predicts the toilet care market to reach a market value of around USD 6 billion by the end of 2019. The growing awareness of health and hygiene in the developing countries is driving the growth of this market. The presence of bacteria such as Staphylococcus and E. coli and the flu virus in toilets can lead to diarrhea and other diseases. For instance, in Saudi Arabia, the outbreak of the MERS-CoV epidemic led the government to launch several health awareness campaigns with vendors providing antibacterial products.

The increasing demand from developing countries is also expected to contribute to the market growth during the forecast period. The vendors have been successful in giving a regional image to their products by employing locals in television commercials and by promoting their products through door-to-door promotions. For instance, during 2014, Reckitt Benckiser committed INR 100 crores for a five-year Dettol campaign in India to address the country's hygiene and sanitation needs.

Product segmentation and analysis of  toilet liquid, in-cistern, rim blocks

Toilet liquids accounted for nearly 50% of the market share during 2014 and is expected to maintain its dominance until the end of 2019. Vendors in this segment have started offering premium toilet liquid products with added benefits. For instance, Elsan Toilet Liquid works as a toilet rinse and can be used in both flush and waste tanks.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Toilet liquid
In-cistern
Others (rim blocks, toilet cleaning systems, toilet care powders/tablets)
Geographical segmentation and analysis of the toilet care market

Americas
APAC
EMEA
APAC accounted for 39% of the market share during 2014 and is predicted to retain its leadership until the end of 2019. China and India are the market leaders in this region. The rising hygiene awareness in this region is contributing to the growth of the market.

Competitive landscape and key vendors - Henkel, Reckitt Benckiser, S.C Johnson, Unilever

Vendors in this market are using various marketing initiatives to create hygiene awareness and increase the sales of their products. For instance, during 2014, the BLOO brand of toilet care had undergone a major revamp for its toilet care products. The new packaging embodies blister packs and bright colors with the aim to differentiate the product from other brands placed on retail shelves.

The leading vendors in the market are -

Henkel
Reckitt Benckiser
S.C Johnson & Son
Unilever

Other vendors in the market include Bombril, Church & Dwight, Clorox, Dabur, DAINIHON JOCHUGIKU, Ecover, Kao, Kobayashi Pharmaceutical, Nice Group, P&G, and Seventh Generation.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the toilet care market
What are the key market trends impacting the growth of the toilet care market
What are the challenges to market growth
Who are the key vendors in the toilet care market
What are the market opportunities and threats faced by the vendors in the toilet care market
Trending factors influencing the market shares of the Americas, APAC, and EMEA
What are the key outcomes of the five forces analysis of the toilet care market
Technavio also offers customization on reports based on specific client requirement.

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Table of Contents

PART 01: Executive summary
Highlights
PART 02: Scope of  the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product
Global toilet care market
Global toilet liquid market
Global in-cistern market
Global other toilet care products market
PART 07: Geographical segmentation
Global toilet care market segmentation by geography
APAC
EMEA
Americas
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
Competitive scenario
Other prominent vendors
PART 15: Key vendor analysis
Henkel
Reckitt Benckiser
SC Johnson and Son
Unilever
PART 16: Appendix
List of abbreviation
PART 17: Explore Technavio

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Global toilet care market
Exhibit 03: Global toilet care market 2014-2019 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Toilet care market segmentation 2014 and 2019
Exhibit 06: Global toilet liquid market 2014-2019 ($ billions)
Exhibit 07: Global in-cistern market 2014-2019 ($ billions)
Exhibit 08: Global other toilet care products 2014-2019 ($ billions)
Exhibit 09: Global toilet care market segmentation by geography 2014
Exhibit 10: Top five key leading countries
Exhibit 11: Market drivers in the global toilet care market
Exhibit 12: Impact of drivers
Exhibit 13: Global toilet care market challenges
Exhibit 14: Impact of drivers and challenges
Exhibit 15: Trends in the global toilet care market
Exhibit 16: Company Name: Business segmentation by revenue 2014
Exhibit 17: Henkel: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 18: Henkel: Geographical segmentation by revenue 2014
Exhibit 19: Reckitt Benckiser: Business segmentation by revenue 2014
Exhibit 20: Reckitt Benckiser: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 21: Reckitt Benckiser: Geographical segmentation by revenue 2014
Exhibit 22: SC Johnson and Son: Business segmentation
Exhibit 23: Unilever: Business segmentation by revenue 2014
Exhibit 24: Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 25: Unilever: Geographical segmentation by revenue 2014

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