Foodstuffs (North Island) Ltd in Retailing (New Zealand)

 Published On: Jan, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Foodstuffs (North Island) looks to strengthen its current positioning and strategy, whilst challenging competitor Progressive Enterprises. A continued low-price positioning for PAKínSAVE, aided by special offers, along with the high standard of service expected for New World are the salient areas in which Foodstuffs (North Island) will move forward. Furthermore, the retailer is striving to expand its marketing efforts, particularly through internet retailing, in order to reach a wider audience.

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Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Company Background
Digital Strategy
Summary 1 Foodstuffs (North Island): Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 PAK'nSAVE Supermarkets in New Zealand
Private Label
Summary 2 Foodstuffs (North Island): Private Label Portfolio
Competitive Positioning
Summary 3 Foodstuffs (North Island): Competitive Position 2015

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