IKEA Dom OOO in Retailing (Russia)

 Published On: Jan, 2016 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
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IKEA Dom plans to invest US$2.3 billion in its operations in Russia, and intends to double its sales in the country by 2020 compared with 2012-2013. The opening of a new IKEA store in Voronezh is planned for 2017. Amongst potential places to open new stores, the retailer will consider cities with a population of 500,000, besides the biggest Russian cities. IKEA Dom also plans to build a furniture factory in Veliky Novgorod for €50 million. The new factory will produce frames for wardrobes and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Company Background
Digital Strategy
Summary 1 IKEA Dom OOO: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 IKEA Dom OOO: IKEA, Homewares and Home Furnishing Stores in Saint Petersburg (interior view 1)
Chart 2 IKEA, Homewares and Home Furnishing Stores in Saint Petersburg (interior view 2)
Private Label
Competitive Positioning
Summary 2 IKEA Dom OOO: Competitive Position 2015

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