Lenta OOO in Retailing (Russia)

 Published On: Jan, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Lenta aims to continue to achieve its long term goals, which include strengthening its presence in Russia by opening new stores in both new regions and in those regions in which it has already established a substantial presence. The retailer aims to double its sales area by December 2016. The company also plans to invest in its existing hypermarket formats, including standard, compact and super compact. In addition to hypermarkets, the retailer is also focused on the development of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Company Background
Digital Strategy
Summary 1 Lenta OOO: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 2 Lenta OOO: Private Label Portfolio
Competitive Positioning
Summary 3 Lenta OOO: Competitive Position 2015

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