Rewe SRL in Retailing (Romania)

 Published On: Jan, 2016 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
Rewe is expected to continue to focus on offering the lowest possible prices in the forecast period. The company will continue to expand its private label range, focusing on products specifically tailored to Romanian consumers and using local producers where possible. The company is expected to continue to invest heavily in marketing, with a growing focus on online marketing and social media. However, the company is not expected to launch internet retailing, instead focusing on a low-priced...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Company Background
Digital Strategy
Summary 1 Rewe SRL: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 2 Rewe SRL: Private Label Portfolio
Competitive Positioning
Summary 3 Rewe SRL: Competitive Position 2015

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