Auchan Polska Sp zoo in Retailing (Poland)

 Published On: Jan, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
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In the short term Auchan Polska Sp zoo will focus on integrating Real hypermarkets into its operations. The company will also continue to invest in store refurbishments. The aim of Auchan Polska is to provide the lowest possible prices so as to effectively compete not only with other chained hypermarkets but also discounters and thus attract as many customers as possible. Auchan is also focusing on optimising its product assortment and improving its customer service.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Company Background
Digital Strategy
Summary 1 Auchan Polska Sp zoo: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 2 Auchan Polska Sp zoo: Private Label Portfolio
Competitive Positioning
Summary 3 Auchan Polska Sp zoo: Competitive Position 2015

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