Jeronimo Martins Polska SA in Retailing (Poland)

 Published On: Jan, 2016 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
Since autumn 2014, Jeronimo Martins Polska SA has pursued a strategy called “Hundreds of new products”. The new strategy is focused on expanding the company’s offer of branded products and premium goods. The company is also testing new concepts such as a meat stand and new departments for alcoholic drinks, fruit and vegetables and ready meals. In 2015, Jeronimo Martins Polska reduced its planned number of new stores from 300 outlets a year over 2015-2017 to just 100.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
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Strategic Direction
Company Background
Digital Strategy
Summary 1 Jeronimo Martins Polska SA: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Jeronimo Martins Polska SA: Biedronka, Discounter in Bialystok
Private Label
Summary 2 Jeronimo Martins Polska SA: Private Label Portfolio
Competitive Positioning
Summary 3 Jeronimo Martins Polska SA: Competitive Position 2015

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