Furniture and Floor Coverings Retailing in Australia - Market Summary & Forecasts : Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

 Published On: Oct, 2015 |    No of Pages: 61 |  Published By: Conlumino | Format: PDF
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Summary

Australian furniture and floor coverings retail market sales accounted for 3.9% of the total sales in 2014. The market is characterized by a mix of both domestic and international retailers, where the majority of the market is controlled by home furniture and homewares retailers. Per capita spend on furniture and floor coverings is expected to grow at a CAGR of 2.9% during 2014-2019 to reach AUD12 by 2019.

Key Findings

• The construction of new homes and renovation activities are set to drive the sales of furniture and floor coverings in the country over the next few years.

• Furniture is expected to remain the largest category, growing at a CAGR of 4.5% during the forecast period.

• Home furniture and homewares retailers account for 83.1% of the total sales of furniture and floor coverings

• Sales through online channel are gaining momentum and are expected to grow at a CAGR of 12.7% during 2014-2019.

Synopsis

“Furniture and Floor Coverings Retailing in Australia- Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

• A thorough analysis of consumer trends changing economic and population factors

• Both qualitative and quantitative insights and analysis of the shifting furniture and floor coverings retail dynamics for floor coverings and furniture from 2009 to 2019

• Sales of furniture and floor coverings products through the following channels from 2009 to 2019: Home furniture and homewares retailers; hypermarkets, supermarkets and hard-discounters; online; department stores; value, variety stores and general merchandise retailers; home improvement and gardening supplies retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers

• An overview of key furniture and floor coverings retailers operating across Australia and their presence across distribution channels

Reasons To Buy

• Gain a comprehensive knowledge on furniture and floor coverings sector in the Australian retail market and develop a competitive advantage from the start of your supply chain

• Investigate current and forecast behavior trends in furniture and floor coverings category to identify the best opportunities to exploit

• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

• Understand the fastest growing categories including floor coverings and furniture, with insights on performance across key channels from 2009, with forecasts until 2019

• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the furniture and floor coverings market

• Analysis of key international and domestic players operating in the furniture and floor coverings market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

Table of Contents

1 Introduction
1.1 What is this Report About?
2 Executive Summary & Outlook
3 Market Context
3.1 Resilient economy offers abundant growth opportunities for retailers
3.1.1 Robust economy with growth potential - A positive sign for retailers
3.1.2 Rise in savings rate is a concern for retailers
3.1.3 Services sector continues to be the major sector for employment
3.1.4 Moderate inflation levels to benefit retailers
3.1.5 Steep rise in consumption expenditure- a key factor to reckon with
3.1.6 Increasing urbanization offers growth opportunities for retailers
4 Australian Shoppers
4.1 Australians prefer to shop through mobile devices
4.2 Online Shoppers are preferring offshore retailers over domestic retailers
4.3 Surge in usage of social media affecting the purchasing decisions
4.4 Rise in private label and discounted products sales
4.5 Consumers inclining towards omni-channel shopping
4.6 Growth in tourism sector to boost retail spending
5 Doing Business in Australia
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in Australia
5.3 Laws for foreign investors
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Furniture and Floor Coverings
6.2 Furniture and Floor Coverings Category Overview
6.2.1 Furniture and Floor Coverings by Channel
6.2.2 Furniture and Floor Coverings by Category
6.3.1 Floor Coverings
6.3.2 Furniture
6.4 Major Retailers
6.4.1 Furniture and Floor Coverings
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer

List of Tables

Table 1: Australia Furniture and Floor Coverings Retail Sales (AUD mn), by Channel Group, 2009-2014
Table 2: Australia Furniture and Floor Coverings Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 3: Australia Furniture and Floor Coverings Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 4: Australia Furniture and Floor Coverings Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: Australia Furniture and Floor Coverings Segmentation (% value), by Channel Group, 2009-2019
Table 6: Australia Furniture and Floor Coverings Retail Sales (AUD mn), by Category, 2009-2014
Table 7: Australia Furniture and Floor Coverings Retail Sales Forecast (AUD mn), by Category 2014-2019
Table 8: Australia Furniture and Floor Coverings Retail Sales (US$ mn), by Category, 2009-2014
Table 9: Australia Furniture and Floor Coverings Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 10: Australia Furniture and Floor Coverings Retail Segmentation (% value), by Category, 2009-2019
Table 11: Australia Floor Coverings Retail Sales (AUD mn), by Channel Group, 2009-2014
Table 12: Australia Floor Coverings Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 13: Australia Floor Coverings Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 14: Australia Floor Coverings Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: Australia Floor Coverings Retail Segmentation, by Channel Group, 2009-2019
Table 16: Australia Furniture Retail Sales (AUD mn), by Channel Group, 2009-2014
Table 17: Australia Furniture Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 18: Australia Furniture Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: Australia Furniture Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: Australia Furniture Retail Segmentation, by Channel Group, 2009-2019
Table 21: Key Furniture and Floor Coverings Retailers in Australia
Table 22: Australia Exchange Rate AUD-USD (Annual Average), 2009-2014
Table 23: Australia Exchange Rate AUD-USD (Annual Average), 2015-2019 Forecasts
Table 24: Conlumino Retail Channel Definitions
Table 25: Conlumino Retail Category Definitions

List of Figures

Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (AUD billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (AUD billion, %), 2014-2019
Figure 5: Household Savings Rate (%), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate (%), 2005-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Australia (AUD billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (AUD), 2006 and 2014
Figure 17: Per Capita Spend (AUD)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Usage of Mobile Phones for Shopping on the Rise
Figure 19: Online Shopping through Overseas Websites
Figure 20: Omni channel shopper
Figure 21: Tourist arrivals to Australia, (in thousands), 2009 and 2014
Figure 22: Key Components of Doing Business in Australia
Figure 23: Share of Furniture and Floor Coverings in overall Retail 2014 and 2019
Figure 24: Retail Sales Value and Growth (AUD billion, %) of Furniture and Floor Coverings 2014-2019
Figure 25: Spend per Head on Furniture and Floor Coverings 2014 and 2019
Figure 26: Online Spend in Furniture and Floor Coverings 2014-2019
Figure 27: Online Share of total Furniture and Floor Coverings Spend 2014 and 2019
Figure 28: Spending per Channel in Furniture and Floor Coverings (%) 2014 and 2019
Figure 29: Australia Furniture and Floor Coverings Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 30: Australia Furniture and Floor Coverings Retail Market Dynamics, by Channel Group, 2009-2019
Figure 31: Australia Furniture and Floor Coverings Retail Sales and Forecast (AUD mn), by Category Group, 2009-2019
Figure 32: Australia Furniture and Floor Coverings Retail Market Dynamics, by Category 2009-2019
Figure 33: Australia Floor Coverings Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 34: Australia Furniture Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 35: The Triangulated Market Sizing Methodology

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