Nau SpA in Eyewear (Italy)

 Published On: Jul, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Naus main strategy is to offer affordable eyewear. The company is present nationwide on high streets throughout Italy. The Nau! brand has been able to withstand the slow pace of growth in the Italian economy in recent years, performing admirably in an adverse environment. The company is set to continue basing its strategy on the slow recovery of the Italian economy under a plan which was implemented at the end of 2014 and which involves expansion of the companys domestic distribution network o...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses and Solutions, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Eyewear market;
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Strategic Direction
Key Facts
Summary 1 Nau SpA: Key Facts
Summary 2 Nau SpA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Nau SpA: Private Label Portfolio
Competitive Positioning
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