Nau SpA in Eyewear (Italy)

 Published On: Jun, 2017 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
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Nauís key strategy is to offer consumers affordable eyewear. The company is present nationwide on high streets throughout Italy. The NAU! brand has been able to withstand the stagnation in the Italian economy in recent years. The company is set to continue to base its strategy on key values such as respect for the environment and innovation. In fact, every two weeks the company offers a new limited edition collection which is quality certified. Its glasses are an expression of Italian taste, fas...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses and Solutions, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Nau SpA: Key Facts
Summary 2 Nau SpA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Nau SpA: Private Label Portfolio
Competitive Positioning
Summary 4 Nau SpA: Competitive Position 2016

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