Smoking Tobacco in Norway, 2015

 Published On: Oct, 2015 |    No of Pages: 71 |  Published By: Canadean | Format: PDF
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Norwegians have long been among the most enthusiastic consumers of tobacco in Scandinavia. Norway itself has a long history of producing tobacco products, and has also been one of the very few countries in which the consumption of smoking tobacco has long outweighed the consumption of manufactured cigarettes. However, the social and fiscal regime in Norway is increasingly hostile towards smoking. Norway has some of the highest tobacco taxes and retail prices in the world. As a result, per capita consumption has fallen in recent years. Fine cut tobacco accounts for almost all smoking tobacco volumes with consumption of pipe tobacco remaining marginal in 2014.

Key Findings

• Manufactured cigarettes accounted for almost 50% of tobacco products’ consumption in 2014, with smoking tobacco taking a share of approximately 20%. Snuff (snus) increased its share, while cigars/cigarillos and chewing tobacco remained at less than 1% in 2014

• Considerable progress is being made in reducing smoking. Statistical data for 2014 put the daily incidence down at 13% compared with 31% in 2000. Both sexes are seeing a decline in their use of tobacco products

• Tobacco retailers are permitted to fix their own margins and retail price levels, which has not helped hold down prices. Currently, all of the main brands available in the Norwegian market are sold in 50g pouches

• Increasing use of smokeless 'snus' by young adults is also an emerging threat and, as a result, FCT volumes are forecast to fall 10% between 2014 and 2024


“Smoking Tobacco in Norway” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Norwegian market.

What else does this report offer?

• Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise

• Detailed information such as market shares and recent developments of the manufacturers and leading brands along with company profiles

• Regulations, taxation, retail pricing, smoking habits and the growing health concerns affecting overall production

• Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

• Identify the areas of growth and opportunities, which will aid effective marketing planning

• As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Norwegian market is key to ensuring maximum future sales

• The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

• Understand the market dynamics and essential data to benchmark your position and identify where to compete in the future

Table of Contents

Executive summary
Market context
Tobacco products market, tonnes, %, 2004 & 2014
Tobacco products market, tonnes, 2004–2014
Market size and structure
Consumption of smoking tobacco, tonnes, 2004-2015
Per capita consumption of smoking tobacco, grams per year, 2004-2015
Market segmentation by FCT and pipe tobacco, 2004-2015
Total & Per Capita Consumption of FCT, 2004-2015
Cigarette consumption, manufactured v FCT, 2004-2015
FCT: Sales by Tobacco Style, %, 2013 & 2014
Production and trade
Imports, tonnes, 2004-2014
Imports by country of origin, %, 2014
Imports by country of origin, volume, 2007-2014
Imports by country of origin, value, 2007-2014
Exports, tonnes, 2004-2014
Exports by country of destination, %, 2014
Exports by country of origin, volume, 2007-2011
Exports by country of origin, value, 2007-2014
Taxation and retail price
Development of Smoking Tobacco Excise Taxes, NKr, 1998-2015
FCT: Retail Prices, 2014
Manufacturers and brands
Manufacturer shares, volume, %, 2008-2013
Brand family shares, volume, %, 2009-2014
Brand Shares by Outlet, % Value, 2012
Company profiles
The smoking population
Adult smoking prevalence by gender, 2004-2014
Smoking prevalence among males, by age, 2010, 2011, 2013
Smoking prevalence among females, by age, 2010, 2011, 2013
Operating constraints
Operating constraints
Advertising restrictions
Labelling requirements
Other restrictions
Retail structure
Prospects and forecasts
Fine cut tobacco consumption, pieces million, 2014-2024
Per capita consumption, grams per year, 2014-2024
Additional data tables
Summary methodology
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