Billabong International Limited - Financial and Strategic SWOT Analysis Review

 Published On: Oct, 2015 |    No of Pages: 33 |  Published By: GlobalData | Format: PDF
Request Free Sample

Billabong International Limited - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Billabong International Limited (Billabong) is an in-store and online retailer of apparel, accessories and sports goods. The company carries out marketing, distribution, wholesaling and retailing of wide range of the products that includes apparel, eyewear, accessories, wetsuits and hardgoods in the boardsports sector. Billabong offers its products under several brands, namely, Billabong, Element, Jetty Surf, Surf Dive, Rush, Amazon, Honolua, Quiet Flight, and Two Seasons. The company sells its products through directly operated and franchised stores and various proprietary e-commerce websites around the world. Geographically, it operates in Australia, Europe, North America, Japan, South Africa, New Zealand, and Brazil through its subsidiaries and branch offices. Billabong is headquartered in Burleigh Heads, Australia.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents

Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Billabong International Limited - Key Facts 6
Billabong International Limited - Key Employees 7
Billabong International Limited - Key Employee Biographies 8
Billabong International Limited - Major Products and Services 9
Billabong International Limited - History 10
Billabong International Limited - Locations And Subsidiaries 12
Head Office 12
Other Locations & Subsidiaries 12
Section 2 – Company Analysis 15
Billabong International Limited - Business Description 15
Billabong International Limited - Corporate Strategy 16
Billabong International Limited - SWOT Analysis 17
SWOT Analysis - Overview 17
Billabong International Limited - Strengths 17
Strength - Multi-Brand Strategy 17
Strength - Geographic Landscape 17
Strength - Strong Operating Performance 17
Billabong International Limited - Weaknesses 18
Weakness - Declining Segments Revenue 18
Weakness - Substantial Debt 18
Billabong International Limited - Opportunities 19
Opportunity - Growth Prospects: Boardsports Market 19
Opportunity - Growing Opportunities in E-retailing 19
Opportunity - Global Economic Outlook 19
Billabong International Limited - Threats 20
Threat - Fast Changing Fashion Trends and Pricing Pressure 20
Threat - Currency Risk 20
Threat - Product Counterfeiting Risk 20
Billabong International Limited - Key Competitors 21
Section 3 – Company Financial Ratios 22
Financial Ratios - Capital Market Ratios 22
Financial Ratios - Annual Ratios 23
Performance Chart 25
Financial Performance 25
Financial Ratios - Interim Ratios 26
Financial Ratios - Ratio Charts 27
Billabong International Limited, Recent Deals Summary 28
Section 4 – Appendix 29
Methodology 29
Ratio Definitions 29
About GlobalData 33
Contact Us 33
Disclaimer 33

List of Tables

Billabong International Limited, Key Facts 6
Billabong International Limited, Key Employees 7
Billabong International Limited, Key Employee Biographies 8
Billabong International Limited, Major Products and Services 9
Billabong International Limited, History 10
Billabong International Limited, Subsidiaries 12
Billabong International Limited, Key Competitors 21
Billabong International Limited, Ratios based on current share price 22
Billabong International Limited, Annual Ratios 23
Billabong International Limited, Interim Ratios 26
Billabong International Limited, Recent Deals Summary 28
Currency Codes 29
Capital Market Ratios 29
Equity Ratios 30
Profitability Ratios 30
Cost Ratios 31
Liquidity Ratios 31
Leverage Ratios 32
Efficiency Ratios 32

List of Figures

Billabong International Limited, Performance Chart (2011 - 2015) 25
Billabong International Limited, Ratio Charts 27

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.