Dunelm Group plc (DNLM) - Financial and Strategic SWOT Analysis Review

 Published On: Dec, 2015 |    No of Pages: 32 |  Published By: GlobalData | Format: PDF
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Dunelm Group plc (DNLM) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Dunelm Group plc (Dunelm) is a home ware retailer. The company sells various products such as bedding products, bathroom products and accessories, curtains, blinds, rugs, furniture, home furnishings, kitchen and laundry products, dining products and others. The company operates superstores and high street stores spread across the UK. The company sells its products under the brand Dorma Mill. Dunelm is headquartered in Syston, Leicestershire, the UK.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents

Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Dunelm Group plc - Key Facts 6
Dunelm Group plc - Key Employees 7
Dunelm Group plc - Key Employee Biographies 8
Dunelm Group plc - Major Products and Services 9
Dunelm Group plc - History 10
Dunelm Group plc - Company Statement 11
Dunelm Group plc - Locations And Subsidiaries 12
Head Office 12
Other Locations & Subsidiaries 12
Section 2 – Company Analysis 14
Dunelm Group plc - Business Description 14
Dunelm Group plc - Corporate Strategy 15
Dunelm Group plc - SWOT Analysis 16
SWOT Analysis - Overview 16
Dunelm Group plc - Strengths 16
Strength - Commitment to Quality 16
Strength - Store Network 16
Dunelm Group plc - Weaknesses 17
Weakness - Operating Performance 17
Weakness - Debt Burden 17
Dunelm Group plc - Opportunities 18
Opportunity - Business Expansion 18
Opportunity - Rising Popularity of Online Shopping: the UK 18
Opportunity - Economic Outlook: EU 18
Dunelm Group plc - Threats 19
Threat - Competition 19
Threat - Counterfeit Goods Market 19
Threat - Geographical Dependence 19
Dunelm Group plc - Key Competitors 20
Section 3 – Company Financial Ratios 21
Financial Ratios - Capital Market Ratios 21
Financial Ratios - Annual Ratios 22
Performance Chart 24
Financial Performance 24
Financial Ratios - Interim Ratios 25
Financial Ratios - Ratio Charts 26
Dunelm Group plc, Recent Deals Summary 27
Section 4 – Appendix 28
Methodology 28
Ratio Definitions 28
About GlobalData 32
Contact Us 32
Disclaimer 32

List of Tables

Dunelm Group plc, Key Facts 6
Dunelm Group plc, Key Employees 7
Dunelm Group plc, Key Employee Biographies 8
Dunelm Group plc, Major Products and Services 9
Dunelm Group plc, History 10
Dunelm Group plc, Other Locations 12
Dunelm Group plc, Subsidiaries 13
Dunelm Group plc, Key Competitors 20
Dunelm Group plc, Ratios based on current share price 21
Dunelm Group plc, Annual Ratios 22
Dunelm Group plc, Interim Ratios 25
Dunelm Group plc, Recent Deals Summary 27
Currency Codes 28
Capital Market Ratios 28
Equity Ratios 29
Profitability Ratios 29
Cost Ratios 30
Liquidity Ratios 30
Leverage Ratios 31
Efficiency Ratios 31

List of Figures

Dunelm Group plc, Performance Chart (2011 - 2015) 24
Dunelm Group plc, Ratio Charts 26

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.