Amway Corporation - Strategic SWOT Analysis Review

 Published On: Dec, 2015 |    No of Pages: 21 |  Published By: GlobalData | Format: PDF
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Amway Corporation - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


Amway Corporation (Amway), a subsidiary of Alticor Inc., is a direct retailer, manufacturer and marketer of cosmetics and related products. The company offers a wide range of health and beauty, household cleaning, cosmetics and skin care and home care products. It also offers business opportunities and provides several services such as home delivery and direct shipping, home, auto, travel, financial, and communications. Amway sells its products under several brands, namely, Artistry, Nutrilite, Legacy of Clean, XS, eSPRING, ATMOSPHERE, Satinique, iCOOK and Ribbon. The company operates in more than 80 countries across Greater China, Europe, America, Japan & Korea, SE Asia and Australia. Its products are sold through independent business owners and online. Amway is headquartered at Ada in Michigan, the US.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents

Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
Amway Corporation - Key Facts 4
Amway Corporation - Key Employees 5
Amway Corporation - Key Employee Biographies 6
Amway Corporation - Major Products and Services 7
Amway Corporation - History 8
Amway Corporation - Company Statement 10
Amway Corporation - Locations And Subsidiaries 12
Head Office 12
Other Locations & Subsidiaries 12
Section 2 – Company Analysis 14
Amway Corporation - Business Description 14
Amway Corporation - SWOT Analysis 15
SWOT Analysis - Overview 15
Amway Corporation - Strengths 15
Strength - Diversified Business Operations 15
Strength - Leading Market position 15
Amway Corporation - Weaknesses 16
Weakness - Legal Proceedings 16
Amway Corporation - Opportunities 17
Opportunity - Business Expansion Initiatives 17
Opportunity - Growing e-Retailing Business 17
Opportunity - Strategic Initiatives 17
Amway Corporation - Threats 18
Threat - Rising Counterfeit Goods Market 18
Threat - Stiff Competition 18
Threat - Intellectual Property Vulnerability 18
Amway Corporation - Key Competitors 19
Amway Corporation, Recent Deals Summary 20
Section 3 – Appendix 21
Methodology 21
About GlobalData 21
Contact Us 21
Disclaimer 21

List of Tables

Amway Corporation, Key Facts 4
Amway Corporation, Key Employees 5
Amway Corporation, Key Employee Biographies 6
Amway Corporation, Major Products and Services 7
Amway Corporation, History 8
Amway Corporation, Subsidiaries 12
Amway Corporation, Key Competitors 19
Amway Corporation, Recent Deals Summary 20

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