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MARKET REPORT DETAIL

Christmas Shopping 2011 and Planning for 2012 - UK - February 2012

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Published Date: Feb, 2012
Format: PDF
No of Pages: 139
 
 
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  • Abstract
  • Table of Contents

There’s a good chance that 2012 will finish on an upward trend. The Diamond Jubilee and the Olympics should add to the feel good factor. That doesn’t mean that 2012 will be easy for retailers, but Christmas 2012 should see some growth on 2011.

Some questions answered in this report include:

  • What are the lessons from 2011?
  • How will the balance of power between the internet and the high street pan out?
  • So how are consumers going to behave in 2012?
  • And what about Christmas 2012 and a look further out?
  • So what about customer loyalty?

Executive Summary
A strong Christmas And 2012? Online Major retailers Consumers in denial?
Figure 1: Those who spent more vs those who spent less, 2007-11
Figure 2: Spending on gifts by category, Christmas 2011
Figure 3: What people bought vs whether they spent more or less than in 2010, Christmas 2011
Figure 4: Attitudes to buying presents, Christmas 2011
Buying online
Figure 5: Those who bought some presents and those who bought most, 2007-11
Figure 6: Those who bought some and those who bought most presents online, by age, Christmas 2011
Target groups
Figure 7: Profile of target groups, Christmas 2011
What we think

Issues in the Market
What are the lessons from 2011? How will the balance of power between the internet and the high street pan out? So how are consumers going to behave in 2012? And what about Christmas 2012 and a look further out? So what about customer loyalty?

Future Opportunities
Why Buy Experience is all

The Market – Christmas 2011
Key points Christmas 2011 – a strong performance. A word on the ONS data Why was Christmas so strong?
Figure 8: Retail sales: Year-on-year growth, 2010-11
Last minute rush

The Market – Consumers and the Economy
The economic background The income squeeze
Figure 9: Inflation and wages growth, 2008-12
Inflation and prospects Consumers and the economy How consumers feel about their finances
Figure 10: How consumers feel about their financial situation, 2009-11
Figure 11: How consumers feel about their financial prospects, 2009-11
Attitudes to spending
Figure 12: I look out for more bargains (eg buy one get one free), 2009-11
Figure 13: I make a shopping list and stick to it, which I never used to do, 2009-11
Figure 14: I have switched some of my grocery shopping to a cheaper value retailer (eg Lidl, Aldi), 2009-11
What consumers want to spend money on
Figure 15: If you have money left over at the end of the month, what do you spend it on?, December 2010, December 2011

The Market – Why is Christmas so Important?
Figure 16: Premium of December 2011 sales over the Jan- Nov average sales 2011

The Market – Online
Figure 17: Online sales as % all retail sales, Monthly data, 2006-11

The Retailers – Christmas Performances
Key points Sector performance
Figure 18: Sector sales growth, Dec 2010, Dec 2011
VAT Food retailers
Figure 19: Food retailers: Christmas trading reports, 2011
Fashion
Figure 20: Clothing retailers: Christmas trading reports, 2011
Department stores
Figure 21: Department stores: Christmas trading reports, 2011
Beauty
Figure 22: Beauty retailers: Christmas trading reports, 2011
Homewares
Figure 23: Homewares retailers: Christmas trading reports, 2011
Miscellaneous
Figure 24: Miscellaneous retailers: Christmas trading reports, 2011
Online
Figure 25: Home Shopping retailers: Christmas trading reports, 2011

The Consumer – Who Spent How Much and What They Bought
Key points How much people spent
Figure 26: Christmas Spending vs previous years, 2007-11
Figure 27: Those who spent more vs those who spent less, 2007-11
Figure 28: Profile of those who spent more or less, Christmas 2011
What people bought
Figure 29: What people bought, 2010-11
Figure 30: Profile of those who bought particular products as gifts, Christmas 2011

The Consumer – How Much They Spent
Figure 31: Spending on gifts, by product, Christmas 2010, 2011
Figure 32: Spending, by product, Christmas 2010 and 2011
Figure 33: Spending on gifts, by category, Christmas 2011
Who spent how much?
Figure 34: Average amount spent on certain products by age group, Christmas 2011
Figure 35: Profile of clothing shoppers by how much they spent, Christmas 2011
Figure 36: Profile of jewellery shoppers by how much they spent, Christmas 2011
Figure 37: Profile of toys and games shoppers by how much they spent, Christmas 2011
Figure 38: Profile of electricals shoppers by how much they spent, Christmas 2011
Figure 39: Profile of shoppers for ‘other goods, including money’ by how much they spent, Christmas 2011
How much people spent and what they bought
Figure 40: What people bought vs whether they spent more or less than in 2010, Christmas 2011

The Consumer – Attitudes to Gift Buying
Key points Attitudes to buying presents
Figure 41: Attitudes to buying presents, Christmas 2011
Figure 42: Attitudes to buying presents, Christmas 2010 and 2011
Figure 43: Profiles of people with different attitudes, Christmas 2011

The Consumer – Using the Internet for Gift Buying
Key points Attitudes to spending online
Figure 44: Use of the internet for Christmas shopping, 2011
Figure 45: Those who bought some presents and those who bought most, 2007-11
Figure 46: Those who bought some and who bought most presents online, by age, Christmas 2011
Figure 47: Attitudes to using the internet for gift buying, Christmas 2007-Christmas 2011

The Consumer – Target Groups
Figure 48: Christmas shopping, target groups Christmas 2011
Figure 49: Profile of target groups, Christmas 2011
Figure 50: Target group spending over Christmas, 2011
Figure 51: Spending by target groups relative to 2010, 2011 Target groups, who spent less over Christmas, 2011

Appendix – The Consumer – Who Spent How Much and What They Bought
Figure 52: Spending compared with 2010, by demographics, January 2012
Figure 53: Most popular items bought as presents, Christmas 2011, by demographics, January 2012
Figure 54: Next most popular items bought as presents, Christmas 2011, by demographics, January 2012
Figure 55: Other items bought as presents, Christmas 2011, by demographics, January 2012

Appendix – The Consumer – How Much They Spent
Figure 56: Most popular average spending on each category, Christmas 2012, by demographics, January 2012
Figure 57: Next most popular average spending on each category, Christmas 2012, by demographics, January 2012
Figure 58: Other average spending on each category, Christmas 2012, by demographics, January 2012
Figure 59: Average spending on clothing/footwear, Christmas 2012, by demographics, January 2012
Figure 60: Average spending on jewellery, Christmas 2012, by demographics, January 2012
Figure 61: Average spending on toys and games (not video and computer games), Christmas 2012, by demographics, January 2012
Figure 62: Average spending on books, Christmas 2012, by demographics, January 2012
Figure 63: Average spending on pre-recorded music/DVDs, Christmas 2012, by demographics, January 2012
Figure 64: Average spending on video and computer games (including games consoles), Christmas 2012, by demographics, January 2012
Figure 65: Average spending on perfume/aftershave/toiletries, Christmas 2012, by demographics, January 2012
Figure 66: Average spending on electrical goods, Christmas 2012, by demographics, January 2012
Figure 67: Average spending on household items, Christmas 2012, by demographics, January 2012
Figure 68: Average spending on gift cards/vouchers, Christmas 2012, by demographics, January 2012
Figure 69: Average spending on other item, including money, Christmas 2012, by demographics, January 2012

Appendix – The Consumer – Attitudes to Gift Buying
Figure 70: Most popular attitudes to Christmas shopping, 2011, by demographics, January 2012
Figure 71: Next most popular attitudes to Christmas shopping, 2011, by demographics, January 2012
Figure 72: Other attitudes to Christmas shopping, 2011, by demographics, January 2012

Appendix – The Consumer – Using the Internet for Gift Buying
Figure 73: Most popular the internet and Christmas shopping, 2011, by demographics, January 2012
Figure 74: Next most popular the internet and Christmas shopping, 2011, by demographics, January 2012
Figure 75: Other the internet and Christmas shopping, 2011, by demographics, January 2012

Appendix – The Consumer – Target Groups
Figure 76: Target groups, by demographics, January 2012

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