Recreational Boating

 Published On: Sep, 2014 |    No of Pages: 377 |  Published By: Freedonia | Format: PDF
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US demand to be driven by economic recovery
The recreational boating industry, which includes boats, separately sold propulsion systems, and related accessories, is recovering from the economic downturn, which began in 2007 and lasted until mid-2009. The effects were harsh and extended beyond the end of the recession because boating products are luxury items. The market depends on strong consumer spending as well as reasonable access to credit to both enable boat dealers to acquire inventory and allow consumers to finance boat purchases. In the years since the downturn, credit has begun to loosen, allowing for an influx in boat sales as purchasers relieve pent-up demand.

By 2018, recreational boat demand will exceed 2013 levels, but will not yet achieve pre-recession levels of demand. Advances in the recreational boating market will be stimulated by the continued economic recovery manifesting in accelerations in personal consumption expenditures and disposable personal incomes, and rising spending on recreation and leisure. The aging used boat fleet will also aid sales of new boats as more boat owners will be looking to trade up. In order to grow further, the industry must also expand the potential customer market by attracting women and minority participants who have been traditionally underrepresented among boat owners.

Reaching other demographics is especially crucial as the large “baby boom” generation transitions out of the target age range for boat buying, and the generation that follows is smaller.

More versatile power boats among fastest growing types
In 2013, demand continued to reflect a recovery from the depths plumbed in 2010, although still remaining well below pre-recession levels. The dominant boat segment will remain the traditional powerboat, which will see demand rising as manufacturers continue to release more powerful and more efficient engine lines. The boats helping to lead the industry away from its prior recessed levels will include more versatile craft as consumers seek a boat that can fill multiple roles. In some cases, the newer generations of engines have contributed to the versatility of certain types. For instance, pontoons, which have been historically known as floating patios, are increasingly available in versions powerful enough to pull tubers or skiers.

PWC to benefit from entry-level market position
Sales of personal watercraft (PWC) will be aided by the fact that they are relatively low cost, portable, and easy to operate compared to most other types of boats. Typically seen as entry-level vessels that enable users to become familiar with boating activities, PWC can eventually stimulate consumer interest in trading up to a larger marine vessel. In contrast, demand for sailboats will continue to be hampered by the aging population since these boats are more physically demanding to operate.

South & West regions are key boating markets
Among the four US census regions, the South and the West are the largest and fastest growing regional markets for boating products. In addition to demographic and economic factors driving sales, both regions benefit from a generally mild climate, long coastlines, a large number of inland waterways, and relatively high participation rates in boating and fishing activities.

Study coverage
This upcoming Freedonia industry study, Recreational Boating, is available for $5300. It presents historical demand data for 2003, 2008 and 2013, plus forecasts for 2018 and 2023 by material, product and US regional market. The study also considers market environment factors, details industry structure, evaluates company market share and profiles 41 leading competitors in the US industry.




General 4
Macroeconomic Outlook 5
Demographic Outlook 9
Consumer Trends 13
Personal Income & Expenditures 14
Recreational & Leisure Expenditures 17
Consumer Financing Environment 18
Recreational Boating Consumer Profile 22
Recreational Boat Retail Sales 26
Recreational Boats in Use 31
Inventory Levels 34
Pricing 36
US Recreational Boating Market, 2003-2013 38
Technology 42
Engines 42
Electronics 44
Regulatory & Safety Issues 46
Emissions & Noise Issues 47
Wildlife & Environmental Protection Issues 50
Safety Issues 53
World Recreational Boating Market 55
Canada 55
Europe 57
Rest of the World 58
US Recreational Boating Foreign Trade 60
Imports 62
Exports 65

General 68
Plastic 69
Resins 70
Reinforcement Materials 73
Aluminum 74
Coated Fabrics 76
Tops & Covers 79
Sails 80
Upholstery 81
Inflatable Boats 82

General 85
Recreational Boats 89
Traditional Powerboats 93
Outboard Powerboats 97
Demand by Material 101
Demand by Length 102
Producers 103
Inboard Powerboats 104
Cabin Cruisers 107
Runabouts & Other Inboard Powerboats 110
Producers 112
Sterndrive Powerboats 112
Personal Watercraft 116
Regulatory & Safety Issues 119
Producers 123
Sailboats 125
Demand by Length 128
Demand by Design 129
Producers 130
Other Recreational Boats 131
Jet Boats 132
Canoes 134
All Other 135
Propulsion Systems 137
Outboard Propulsion Systems 141
Regulatory Issues & Technology 144
Producers 146
Inboard & Sterndrive Propulsion Systems 148
Regulatory Issues & Technology 150
Producers 152
Boating Accessories 154
Navigational & Electronic 156
Trailers 158
Other 160

General 162
Regional Demographic & Economic Trends 167
Population Patterns 167
Economic Outlook 170
Personal Consumption Expenditures 173
US Regional Demand for Recreational Boating 175
Northeast 179
New England 181
Middle Atlantic 185
Midwest 189
East North Central 192
West North Central 195
South 199
South Atlantic 203
East South Central 206
West South Central 209
West 213
Mountain 216
Pacific 220

General 225
Industry Composition 227
Market Share 230
Competitive Strategies 238
Product Development 241
Manufacturing 242
Distribution 243
Marketing 246
Brand Awareness & Loyalty Marketing 247
Lifestyle & Other Marketing Strategies 248
Mergers & Acquisitions 251
Cooperative Agreements 254
Company Profiles 258
Atlanta Marine Electronics, see Viking Yacht
Attwood, see Brunswick
Avon Inflatables, see Z Marine
Baja Marine Corporation 259
Beneteau SA 261
Bombardier Recreational Products Incorporated 265
Boston Whaler, see Brunswick
BRP US, see Bombardier Recreational Products
Brunswick Corporation 269
Cannon, see Johnson Outdoors
Carlisle Paddles, see Johnson Outdoors
Catalina Yachts Incorporated 282
Caterpillar Incorporated 283
Chaparral Boats, see Marine Products
Construction Navale Boreaux, see Beneteau
Correct Craft, see Nautique Boat
Crestliner, see Brunswick
Crownline Boats Incorporated 286
Cruisers Yachts, see KCS International
Crusader Marine Engines, see Pleasurecraft Engine Group
Cummins Incorporated 288
Diversified Marine Products, see Brunswick
Donzi Marine, see Baja Marine
Egg Harbor Yachts Incorporated 291
FLIR Systems Incorporated 293
Fountain Powerboats, see Baja Marine
Four Winns, see Beneteau
Garmin Limited 299
General Motors Company 302
Glastron, see Beneteau
Godfrey Marine, see Nautic Global Group
G3 Boats, see Yamaha Motor
Harris Kayot Marine, see Brunswick
Honda Motor Company Limited 305
Hunter Marine, see Marlow Yachts
Interphase Technologies, see Garmin
J&D Acquisitions LLC 307
Jeanneau America, see Beneteau
Johnson Outdoors Incorporated 310
Kawasaki Heavy Industries Limited 317
KCS International Incorporated 318
Kellogg Marine Supply, see Brunswick
Land ‘N’ Sea Distributing, see Brunswick
Larson Boats, see J&D Acquisitions
Lowe Boats, see Brunswick
Lund Boat, see Brunswick
Mainship, see Marlow Yachts
Malibu Boats Incorporated 321
Marine Products Corporation 322
MarineMax Incorporated 324
Marlow Yachts Limited Incorporated 326
Marquis Yachts, see J&D Acquisitions
MasterCraft Boat Company 328
Mercury Marine, see Brunswick
Meridian Yachts, see Brunswick
Monterey Boats Incorporated 330
MTU America, see Rolls-Royce Holdings
Nautic Global Group 331
Nautique Boat Company Incorporated 333
Necky Kayaks, see Johnson Outdoors
Nexus Marine, see Garmin
Ocean Kayak, see Johnson Outdoors
Old Town Canoe, see Johnson Outdoors
Palm Beach Towers, see Viking Yacht
PBH Marine Group LLC 334
PCM Marine Engines, see Pleasurecraft Engine Group
Pleasurecraft Engine Group 337
Precision Propeller Industries, see Yamaha Motor
Princecraft Boats, see Brunswick
Pro-Line Boats, see Baja Marine
Rampage Sport Fishing Yachts, see KCS International
Ranger Boats, see PBH Marine Group
Raymarine, see FLIR Systems
Rec Boat Holdings, see Beneteau
Regal Marine Industries Incorporated 339
Rinker Boat, see Nautic Global Group
Robalo Boats, see Marine Products
Rolls-Royce Holdings plc 341
Sea Fox Boat Company Incorporated 343
Sea Ray Boats, see Brunswick
Silverton Marine, see Egg Harbor Yachts
Skeeter Products, see Yamaha Motor
Smoker Craft Incorporated 344
Starcraft Marine, see Smoker Craft
Stratos Boats, see PBH Marine Group
Striper Boats, see J&D Acquisitions
S2 Yachts Incorporated 348
Suzuki Motor Corporation 350
Tognum, see Rolls-Royce Holdings
Tracker Marine Group LLC 352
Triton Boats, see PBH Marine Group
Triumph Boats, see J&D Acquisitions
Trophy Sportfishing Boats, see Brunswick
Tuff Torq, see Yanmar
Viking Yacht Company 355
Volvo AB 357
WayPoint Technologies, see Johnson Outdoors
Wellcraft, see Beneteau
West Marine Incorporated 362
Yamaha Motor Company Limited 364
Yanmar Company Limited 370
Z Marine 374
Zodiac Marine & Pool 376


Summary Table 3

1 Macroeconomic Indicators 9
2 Population & Households 13
3 Personal Consumption Expenditures 16
4 Recreational & Leisure Expenditures 18
5 Consumer Financing Environment, 2003-2013 21
6 Recreational Boat Retail Sales 30
7 Recreational Boats in Use by Type 33
8 Recreational Boat Pricing 38
9 US Recreational Boating Product Market, 2003-2013 41
10 US Recreational Boating Foreign Trade 62

1 Plastic Consumption in Recreational Boat Production 70
2 Aluminum Consumption in Recreational Boat Production 76
3 Coated Fabric Consumption in Recreational Boat Production 78

1 Recreational Boating Product Supply & Demand 88
2 Recreational Boat Supply & Demand 91
3 Traditional Powerboat Supply & Demand 95
4 Outboard Powerboat Supply & Demand 101
5 Outboard Powerboat Demand by Boat Length 103
6 Inboard Powerboat Supply & Demand 107
7 Inboard Cabin Cruiser Supply & Demand 110
8 Runabout & Other Inboard Powerboat Supply & Demand 111
9 Sterndrive Powerboat Supply & Demand 116
10 Personal Watercraft Supply & Demand 119
11 Sailboat Supply & Demand 127
12 Other Recreational Boat Supply & Demand 132
13 Propulsion System Supply & Demand 141
14 Outboard Propulsion System Supply & Demand 144
15 Inboard & Sterndrive Propulsion System Supply & Demand 150
16 Boating Accessory Supply & Demand 156

1 Recreational Boating Market by Region, 2013 165
2 Population by Region 170
3 Gross Domestic Product by Region 173
4 US Personal Consumption Expenditures by Region 175
5 Recreational Boating Demand by Region 178
6 Northeast: Recreational Boating Demand by Subregion & Product 181
7 New England: Recreational Boating Demand 185
8 Middle Atlantic: Recreational Boating Demand 189
9 Midwest: Recreational Boating Demand by Subregion & Product 192
10 East North Central: Recreational Boating Demand 195
11 West North Central: Recreational Boating Demand 199
12 South: Recreational Boating Demand by Subregion & Product 202
13 South Atlantic: Recreational Boating Demand 206
14 East South Central: Recreational Boating Demand 209
15 West South Central: Recreational Boating Demand 213
16 West: Recreational Boating Demand by Subregion & Product 216
17 Mountain: Recreational Boating Demand 220
18 Pacific: Recreational Boating Demand 224

1 US Recreational Boating Product Sales by Company, 2013 229
2 Selected Acquisitions & Divestitures 253
3 Selected Cooperative Agreements 256


1 Comparison of Retail & Manufacturers’ Level Boat Sales 31
2 Recreational Boats in Use by Type, 2013 34
3 US Recreational Boating Product Market, 2004-2013 42
4 US Recreational Boating Product Imports by Source, 2013 65
5 US Recreational Boating Product Exports by Destination, 2013 67

1 Recreational Boating Product Demand by Type, 2013 89
2 Recreational Boat Demand by Type, 2013 92
3 Traditional Powerboat Demand by Type, 2013 96

1 Geographic Distribution of US Recreational Boating Demand, 2013 166

1 US Recreational Boating Product Market Share, 2013 232

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