Senegal: Launch of 4G and Mobile Data Services to Drive Telecom Market Growth

 Published On: Dec, 2016 |    No of Pages: 28 |  Published By: Pyramid Research | Format: PDF
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Summary

The telecommunications market in Senegal is estimated to be $953.0m in service revenue in 2016. The telecom services revenue in Senegal is estimated to grow at a CAGR of 5.9% during 2016-2021, driven by growth in mobile data and fixed broadband. Mobile data will be the fastest-growing segment in the telecom market. Going forward, operator focus on network upgrades, improving Internet connectivity and investments in 4G technology will provide opportunities for investors.

Key Findings

The overall telecom service revenue in Senegal is estimated to grow at a CAGR of 5.9% during 2016-2021, mainly driven by data segment.
- Operators are focusing on modernizing  existing networks and launching new service offerings such as value-added services to increase revenue.
- Mobile revenue will account for 81.3% of the total telecom revenue in 2021; mobile data will be the fastest-growing segment over 2016-2021.
- The Senegal telecom market will be dominated by Orange Senegal. Operators will focus on offering VAS and improving network infrastructure to improve their market position.

Synopsis

"Senegal: Launch of 4G and Mobile Data Services to Drive Telecom Market Growth" a new Country Intelligence Report by Pyramid Research, provides an executive-level overview of the telecommunications market in Senegal today, with detailed forecasts of key indicators up to 2021. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile sectors, as well as a review of key regulatory trends.

The Country Intelligence Report provides in-depth analysis of the following:
- Regional context: telecom market size and trends in Senegal compared with other countries in the region.
- Economic, demographic and political context in Senegal.
- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.
- A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice and mobile data.
- Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice and data from 2016 to 2021.
- The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.
- In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.
- Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Senegal's telecommunication market.

Reasons To Buy

- This Country Intelligence Report offers a thorough, forward-looking analysis of Senegal's telecommunications market, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
- Accompanying Pyramid Research’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Senegal's mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares.
- With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
- The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Senegal's telecommunications market.
- The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Senegal.
Table of Contents

Executive summary
Market and competitor overview
Regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Identifying opportunities
Overall market opportunities

List of Tables

Senegal telecom market size and growth prospects in a regional context, 2016E
Country indicators
Regulatory structure and policy
Major telecommunications policy issues
Senegal communications market revenue , 2014-2021, US$
Segment revenue CAGRs, 2016-2021, US$
Segment revenues 2014-2021
Service revenue mix: voice, data & video, 2016, 2021
Service revenue mix: fixed & mobile, 2016, 2021
Service revenue by operator, 2016
Key telecom market players
Major telecommunications market players
Mobile subscriptions and penetration, 2014-202
Key mobile market indicators, 2016
Mobile data revenue mix, 2016, 2021
Total mobile ARPS; data percentage of total mobile ARPS, 2014–2021
Mobile market shares by subscriptions, 2014-2021
Mobile subscriptions by technology family, 2014-2021
Fixed-line penetration of population, 2014-2021
Key fixed market indicators, 2016
Fixed voice revenue, 2014-2021
Internet revenue, 2014-2021
Opportunities in the Senegal telecommunications market

List of Figures

Senegal telecom market size and growth prospects in a regional context, 2016E
Country indicators
Regulatory structure and policy
Major telecommunications policy issues
Senegal communications market revenue , 2014-2021, US$
Segment revenue CAGRs, 2016-2021, US$
Segment revenues 2014-2021
Service revenue mix: voice, data & video, 2016, 2021
Service revenue mix: fixed & mobile, 2016, 2021
Service revenue by operator, 2016
Key telecom market players
Major telecommunications market players
Mobile subscriptions and penetration, 2014-202
Key mobile market indicators, 2016
Mobile data revenue mix, 2016, 2021
Total mobile ARPS; data percentage of total mobile ARPS, 2014–2021
Mobile market shares by subscriptions, 2014-2021
Mobile subscriptions by technology family, 2014-2021
Fixed-line penetration of population, 2014-2021
Key fixed market indicators, 2016
Fixed voice revenue, 2014-2021
Internet revenue, 2014-2021
Opportunities in the Senegal telecommunications market

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