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SummaryMedia in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.SynopsisEssential resource for top-line data and analysis covering the Mexico media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.Key Highlights- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.- The Mexican media industry had total revenues of $6.8bn in 2016, representing a compound annual growth rate (CAGR) of 1.1% between 2012 and 2016.- The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $3.8bn, equivalent to 56.4% of the industry's overall value.- The Internet is attracting advertisers as the expansion of broadband in Mexico has helped stimulate growth in digital markets.Scope- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Mexico- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Mexico- Leading company profiles reveal details of key media market players’ global operations and financial performance- Add weight to presentations and pitches by understanding the future growth prospects of the Mexico media market with five year forecastsReasons to buy- What was the size of the Mexico media market by value in 2016?- What will be the size of the Mexico media market in 2021?- What factors are affecting the strength of competition in the Mexico media market?- How has the market performed over the last five years?- What are the main segments that make up Mexico's media market?
Table of ContentsExecutive Summary Market value Market value forecast Category segmentation Geography segmentation Market rivalry Market Overview Market definition Market analysis Market Data Market value Market Segmentation Category segmentation Geography segmentation Market Outlook Market value forecast Five Forces Analysis Summary Buyer power Supplier power New entrants Threat of substitutes Degree of rivalry Leading Companies TV Azteca, S.A.B. de C.V. Bandidos Films Grupo Planeta Havas SA Macroeconomic Indicators Country data Methodology Industry associations Related MarketLine research Appendix About MarketLineList of TablesTable 1: Mexico media industry value: $ billion, 2012-16Table 2: Mexico media industry category segmentation: $ billion, 2016Table 3: Mexico media industry geography segmentation: $ billion, 2016Table 4: Mexico media industry value forecast: $ billion, 2016-21Table 5: TV Azteca, S.A.B. de C.V.: key factsTable 6: TV Azteca, S.A.B. de C.V.: key financials ($)Table 7: TV Azteca, S.A.B. de C.V.: key financials (MXN)Table 8: TV Azteca, S.A.B. de C.V.: key financial ratiosTable 9: Bandidos Films: key factsTable 10: Grupo Planeta: key factsTable 11: Havas SA: key factsTable 12: Havas SA: key financials ($)Table 13: Havas SA: key financials (€)Table 14: Havas SA: key financial ratiosTable 15: Mexico size of population (million), 2012-16Table 16: Mexico gdp (constant 2005 prices, $ billion), 2012-16Table 17: Mexico gdp (current prices, $ billion), 2012-16Table 18: Mexico inflation, 2012-16Table 19: Mexico consumer price index (absolute), 2012-16Table 20: Mexico exchange rate, 2012-16List of FiguresFigure 1: Mexico media industry value: $ billion, 2012-16Figure 2: Mexico media industry category segmentation: % share, by value, 2016Figure 3: Mexico media industry geography segmentation: % share, by value, 2016Figure 4: Mexico media industry value forecast: $ billion, 2016-21Figure 5: Forces driving competition in the media industry in Mexico, 2016Figure 6: Drivers of buyer power in the media industry in Mexico, 2016Figure 7: Drivers of supplier power in the media industry in Mexico, 2016Figure 8: Factors influencing the likelihood of new entrants in the media industry in Mexico, 2016Figure 9: Factors influencing the threat of substitutes in the media industry in Mexico, 2016Figure 10: Drivers of degree of rivalry in the media industry in Mexico, 2016Figure 11: TV Azteca, S.A.B. de C.V.: revenues & profitabilityFigure 12: TV Azteca, S.A.B. de C.V.: assets & liabilitiesFigure 13: Havas SA: revenues & profitabilityFigure 14: Havas SA: assets & liabilities