Media in Brazil

 Published On: Aug, 2017 |    No of Pages: 36 |  Published By: MarketLine | Format: PDF
Request Free Sample

Summary

Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Brazil media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Brazilian media industry had total revenues of $21.3bn in 2016, representing a compound annual growth rate (CAGR) of 7.8% between 2012 and 2016.
- The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $14.6bn, equivalent to 68.3% of the industry's overall value.
- Law 12.485 passed by the Brazilian government in 2012 requires TV stations in Brazil to show at least 3.5 hours of domestic content every day. This legislation was passed in order to encourage the Brazilian film and television industry.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts

Reasons to buy

- What was the size of the Brazil media market by value in 2016?
- What will be the size of the Brazil media market in 2021?
- What factors are affecting the strength of competition in the Brazil media market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil's media market?

Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
SOMOS Educacao S.A.
Downtown Filmes
Havas SA
Rede Globo
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Brazil media industry value: $ billion, 2012-16
Table 2: Brazil media industry category segmentation: $ billion, 2016
Table 3: Brazil media industry geography segmentation: $ billion, 2016
Table 4: Brazil media industry value forecast: $ billion, 2016-21
Table 5: SOMOS Educacao S.A.: key facts
Table 6: SOMOS Educacao S.A.: key financials ($)
Table 7: SOMOS Educacao S.A.: key financials (BRL)
Table 8: SOMOS Educacao S.A.: key financial ratios
Table 9: Downtown Filmes: key facts
Table 10: Havas SA: key facts
Table 11: Havas SA: key financials ($)
Table 12: Havas SA: key financials (€)
Table 13: Havas SA: key financial ratios
Table 14: Rede Globo: key facts
Table 15: Brazil size of population (million), 2012-16
Table 16: Brazil gdp (constant 2005 prices, $ billion), 2012-16
Table 17: Brazil gdp (current prices, $ billion), 2012-16
Table 18: Brazil inflation, 2012-16
Table 19: Brazil consumer price index (absolute), 2012-16
Table 20: Brazil exchange rate, 2012-16

List of Figures
Figure 1: Brazil media industry value: $ billion, 2012-16
Figure 2: Brazil media industry category segmentation: % share, by value, 2016
Figure 3: Brazil media industry geography segmentation: % share, by value, 2016
Figure 4: Brazil media industry value forecast: $ billion, 2016-21
Figure 5: Forces driving competition in the media industry in Brazil, 2016
Figure 6: Drivers of buyer power in the media industry in Brazil, 2016
Figure 7: Drivers of supplier power in the media industry in Brazil, 2016
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2016
Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2016
Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2016
Figure 11: SOMOS Educacao S.A.: revenues & profitability
Figure 12: SOMOS Educacao S.A.: assets & liabilities
Figure 13: Havas SA: revenues & profitability
Figure 14: Havas SA: assets & liabilities


If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.