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SummaryMedia in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.SynopsisEssential resource for top-line data and analysis covering the Brazil media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.Key Highlights- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.- The Brazilian media industry had total revenues of $21.3bn in 2016, representing a compound annual growth rate (CAGR) of 7.8% between 2012 and 2016.- The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $14.6bn, equivalent to 68.3% of the industry's overall value.- Law 12.485 passed by the Brazilian government in 2012 requires TV stations in Brazil to show at least 3.5 hours of domestic content every day. This legislation was passed in order to encourage the Brazilian film and television industry.Scope- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil- Leading company profiles reveal details of key media market players’ global operations and financial performance- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecastsReasons to buy- What was the size of the Brazil media market by value in 2016?- What will be the size of the Brazil media market in 2021?- What factors are affecting the strength of competition in the Brazil media market?- How has the market performed over the last five years?- What are the main segments that make up Brazil's media market?
Table of ContentsExecutive Summary Market value Market value forecast Category segmentation Geography segmentation Market rivalry Market Overview Market definition Market analysis Market Data Market value Market Segmentation Category segmentation Geography segmentation Market Outlook Market value forecast Five Forces Analysis Summary Buyer power Supplier power New entrants Threat of substitutes Degree of rivalry Leading Companies SOMOS Educacao S.A. Downtown Filmes Havas SA Rede Globo Macroeconomic Indicators Country data Methodology Industry associations Related MarketLine research Appendix About MarketLineList of TablesTable 1: Brazil media industry value: $ billion, 2012-16Table 2: Brazil media industry category segmentation: $ billion, 2016Table 3: Brazil media industry geography segmentation: $ billion, 2016Table 4: Brazil media industry value forecast: $ billion, 2016-21Table 5: SOMOS Educacao S.A.: key factsTable 6: SOMOS Educacao S.A.: key financials ($)Table 7: SOMOS Educacao S.A.: key financials (BRL)Table 8: SOMOS Educacao S.A.: key financial ratiosTable 9: Downtown Filmes: key factsTable 10: Havas SA: key factsTable 11: Havas SA: key financials ($)Table 12: Havas SA: key financials (€)Table 13: Havas SA: key financial ratiosTable 14: Rede Globo: key factsTable 15: Brazil size of population (million), 2012-16Table 16: Brazil gdp (constant 2005 prices, $ billion), 2012-16Table 17: Brazil gdp (current prices, $ billion), 2012-16Table 18: Brazil inflation, 2012-16Table 19: Brazil consumer price index (absolute), 2012-16Table 20: Brazil exchange rate, 2012-16List of FiguresFigure 1: Brazil media industry value: $ billion, 2012-16Figure 2: Brazil media industry category segmentation: % share, by value, 2016Figure 3: Brazil media industry geography segmentation: % share, by value, 2016Figure 4: Brazil media industry value forecast: $ billion, 2016-21Figure 5: Forces driving competition in the media industry in Brazil, 2016Figure 6: Drivers of buyer power in the media industry in Brazil, 2016Figure 7: Drivers of supplier power in the media industry in Brazil, 2016Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2016Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2016Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2016Figure 11: SOMOS Educacao S.A.: revenues & profitabilityFigure 12: SOMOS Educacao S.A.: assets & liabilitiesFigure 13: Havas SA: revenues & profitabilityFigure 14: Havas SA: assets & liabilities