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SummaryMedia in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.SynopsisEssential resource for top-line data and analysis covering the China media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.Key Highlights- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.- The Chinese media industry had total revenues of $109.2bn in 2016, representing a compound annual growth rate (CAGR) of 8.6% between 2012 and 2016.- The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $47.4bn, equivalent to 43.4% of the industry's overall value.- Programmatic advertising spending in China is yet to peak. Growth in mobile advertisements is increasing as the smartphone user base increases. WeChat is a growing trend with video ads making consumers more reachable.Scope- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in China- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China- Leading company profiles reveal details of key media market players’ global operations and financial performance- Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecastsReasons to buy- What was the size of the China media market by value in 2016?- What will be the size of the China media market in 2021?- What factors are affecting the strength of competition in the China media market?- How has the market performed over the last five years?- What are the main segments that make up China's media market?
Table of ContentsExecutive Summary Market value Market value forecast Category segmentation Geography segmentation Market rivalry Market Overview Market definition Market analysis Market Data Market value Market Segmentation Category segmentation Geography segmentation Market Outlook Market value forecast Five Forces Analysis Summary Buyer power Supplier power New entrants Threat of substitutes Degree of rivalry Leading Companies China Film Group Corporation China Central Television China Publishing Group Dentsu, Inc. Macroeconomic Indicators Country data Methodology Industry associations Related MarketLine research Appendix About MarketLineList of TablesTable 1: China media industry value: $ billion, 2012-16Table 2: China media industry category segmentation: $ billion, 2016Table 3: China media industry geography segmentation: $ billion, 2016Table 4: China media industry value forecast: $ billion, 2016-21Table 5: China Film Group Corporation: key factsTable 6: China Central Television: key factsTable 7: China Publishing Group: key factsTable 8: Dentsu, Inc.: key factsTable 9: Dentsu, Inc.: key financials ($)Table 10: Dentsu, Inc.: key financials (¥)Table 11: Dentsu, Inc.: key financial ratiosTable 12: China size of population (million), 2012-16Table 13: China gdp (constant 2005 prices, $ billion), 2012-16Table 14: China gdp (current prices, $ billion), 2012-16Table 15: China inflation, 2012-16Table 16: China consumer price index (absolute), 2012-16Table 17: China exchange rate, 2012-16List of FiguresFigure 1: China media industry value: $ billion, 2012-16Figure 2: China media industry category segmentation: % share, by value, 2016Figure 3: China media industry geography segmentation: % share, by value, 2016Figure 4: China media industry value forecast: $ billion, 2016-21Figure 5: Forces driving competition in the media industry in China, 2016Figure 6: Drivers of buyer power in the media industry in China, 2016Figure 7: Drivers of supplier power in the media industry in China, 2016Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2016Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2016Figure 10: Drivers of degree of rivalry in the media industry in China, 2016Figure 11: Dentsu, Inc.: revenues & profitabilityFigure 12: Dentsu, Inc.: assets & liabilities