Global market review of lingerie - forecasts to 2020

 Published On: Jul, 2015 |    No of Pages: 60 |  Published By: Just-style | Format: PDF
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By 2020, just-style estimates that the lingerie market in total will be worth US$30.65bn at retail value, with potential growth of 3.8% over 2015.

Of this value, the bra market will be worth US$16.96bn, the briefs market US$10.23bn, and 'other' lingerie will be worth US$ 3.46bn.

Unit growth will be 27 million extra bras, of which 15 million will be sold in Asia, and 77 million extra briefs.

This is a welcome return to growth for an apparel sector for which performance between 2010 and 2014 was hardly dynamic. However, there are warning bells ringing, particularly for the European market.

According to this latest edition of just-style's perennial report, retailers, except the lingerie specialists, can and should keep their ranges narrow. They should concentrate on being good at something, be it comfort, up to date fashion, sport or sexy glamour, rather than be average or poor at everything.

Other key findings:
-brand shares are static or declining in the developed world
-brand shares are growing in the other regions
-own label is growing everywhere
-anonymous is declining everywhere, as organised retail grows

It is just-style’s strong contention that brands as well as own label will continue to gain percentage share in the lingerie market between 2015 and 2020.

If a business is not already selling on the internet, it is in trouble. If it is, it needs to address very carefully the order taking and fulfilment processes and their efficiencies.
  
And in terms of sourcing lingerie, it is rapidly becoming a matter of not where you source, but how you source. Shorter lead time manufacturing, across the diverse range of lingerie garments that make up most suppliers’ offers, will become more and more important.

With almost 40 tables and figures, this report provides the essential facts, insights and data for lingerie's global market and supply chain. 

Executive summary
Product
Market
Consumer
Global lingerie market 2015 US$ and units
Global lingerie market estimate for 2020, US$ and units
Product and marketing issues
Branding and own label issues
Distribution issues
Supply chain
Mergers and Acquisitions

Chapter 1 Lingerie, the product perspective
Product definitions and lingerie product categories
Bra styling
Briefs styling
Other lingerie

Chapter 2 Lingerie, the market perspective
Different types of lingerie retailer
Retail market pricing segmentation
The current retail marketing approach to lingerie collections

Chapter 3 Lingerie, the consumer perspective
Lingerie in the wardrobe, fashion and function
Brand and own label loyalty in a diverse product market

Chapter 4 Lingerie, the supply chain perspective
The standard routes to market
Garment construction
The value added chain in lingerie

Chapter 5 The world lingerie market, 2015
Approach to quantifying the lingerie market
Geographical world regions
World retail headline lingerie sales figures, 2015
World retail bra sales figures, 2015
World retail briefs sales figures, 2015
World retail other lingerie sales figures, 2015
World retail lingerie figures by product category, 2015

Chapter 6 The world lingerie market in millions of units, 2015
World retail headline bras and briefs sales in units, 2015
World retail bra market sales figures in units, 2015
World retail briefs market sales figures in units, 2015
World retail bras and briefs unit sales figures as percentages, 2015

Chapter 7 The world lingerie market, 2010
World retail headline lingerie sales figures, 2010
World retail bra sales figures, 2010
World retail briefs sales figures, 2010
World retail other lingerie sales figures, 2010
World retail lingerie figures by product category, 2010

Chapter 8 The world lingerie market, 2020
World retail headline lingerie sales figures, 2020
World retail bra sales figures, 2020
World retail briefs sales figures, 2020
World retail ‘other lingerie’ sales figures, 2020
World retail lingerie figures by product category, 2020
Volume growth in bras and briefs units

Chapter 9 Timelines and growth percentages between key dates
Timeline
Growth percentages

Chapter 10 Branding and own label issues in lingerie
Historical brand and own label shares for lingerie
Branded and own label marketing and business approaches
Branded and own label pricing
Modern marketing of lingerie

Chapter 11 Distribution issues, including the internet, in lingerie
Simple distribution model, brands
Simple distribution model, own label
Internet distribution model, brands and own label
Complex distribution model, brands and own label

Chapter 12 Supply chain issues in lingerie
Modern derivatives of the standard routes
Modern manufacturing methods
Supply chain timing for three process models
Supply chain timing for traditional luxury own label
Supply chain timing for fast fashion own label
Supply chain timing for brands

Chapter 13 Commercial and merger & acquisition issues
Brands in the global lingerie market
Mergers and acquisitions

Chapter 14 Trends to 2020
Product and marketing
Branding and own label
The internet
Supply chain
Mergers and acquisitions

List of Tables
Table 1: Lingerie price segmentation for bras sold in the US, 2015
Table 2: Exchange rates
Table 3: 2015 world lingerie market value by region (US$bn)
Table 4: 2015 world bra market value by region (US$bn)
Table 5: 2015 world briefs market value by region (US$bn)
Table 6: 2015 world 'other lingerie' market value by region (US$bn)
Table 7: 2015 world lingerie percentage retail share by category/region
Table 8: 2015 world bra market value and volume by region (US$bn, m’s units)
Table 9: 2015 world briefs market value and volume by region (US$bn, m’s units)
Table 10: 2015 world lingerie percentage market volume share by category/region
Table 11: 2010 world lingerie market value by region (US$bn)
Table 12: 2010 world bra market value and volume by region (US$bn, m’s units)
Table 13: 2010 world briefs market value and volume by region (US$bn, m’s units)
Table 14: 2010 world ‘other lingerie’ market value by region (US$bn)
Table 15: 2010 world lingerie percentage retail share by category/region
Table 16: 2020 world lingerie market value by region (US$bn)
Table 17: 2020 world bra market value and volume by region (US$bn, m’s units)
Table 18: 2020 world briefs market value and volume by region (US$bn, m’s units)
Table 19: 2020 world 'other lingerie' market value by region (US$bn)
Table 20: 2020 world lingerie percentage retail share by category/region
Table 21: World bra market value by region, 2010-2020 (US$bn)
Table 22: World briefs market value by region, 2010-2020 (US$bn)
Table 23: World 'other lingerie' market value by region, 2010-2020 (US$bn)
Table 24: World total lingerie market value by region, 2010-2020 (US$bn)
Table 25: 2010-2020 growth in world bra market by region (US$, units and % change)
Table 26: 2010-2020 growth in world briefs market by region (US$, units and % change)
Table 27: Branded, own label and anonymous apparel retail value market shares by region, 2008-2015
Table 28: Branded, own label and anonymous lingerie retail value market shares by region, 2008-2015
Table 29: Branded and own label bra price architecture, for garments sold in USA and Western Europe (all priced in US$)

List of Figures
Figure 1: Lingerie’s pricing and channel matrix
Figure 2: Brand and own label price points
Figure 3: Producer to consumer supply chain
Figure 4: Fashion industry supply chain
Figure 5: Traditional branded lingerie distribution
Figure 6: Fashion industry supply chain
Figure 7: Traditional or luxury own label calendar
Figure 8: Fast fashion own label calendar
Figure 9: Branded calendar


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