Childrenswear in Portugal

 Published On: Jul, 2015 |    No of Pages: 17 |  Published By: Euromonitor | Format: PDF
The rise of low cost brands, such as Primark and Zippy, and the anticipation of promotional periods contributed to the decline in unit prices in childrenswear. With unit prices deteriorating, consumers were able to buy more pieces at lower prices, boosting volume sales in 2014 but with negative impacts on value. With consumers regaining part of the disposable income they lost during the crisis, 2014 registered better growth results than those in 2012 and 2013.

Childrenswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2009-2014
Table 2 Sales of Childrenswear by Category: Value 2009-2014
Table 3 Sales of Childrenswear by Category: % Volume Growth 2009-2014
Table 4 Sales of Childrenswear by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Childrenswear: % Value 2010-2014
Table 6 LBN Brand Shares of Childrenswear: % Value 2011-2014
Table 7 Forecast Sales of Childrenswear by Category: Volume 2014-2019
Table 8 Forecast Sales of Childrenswear by Category: Value 2014-2019
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2014-2019
Executive Summary
Apparel and Footwear Benefits From the Economic Recovery
Promotional Campaigns: A Crucial Retail Strategy
Multibrand and Low-cost Strategies Are Winners
the Relevance of Internet Retailing in Apparel and Footwear Continues To Grow
An Optimistic Future Is Expected To Drive Growth
Key Trends and Developments
the Economic Recovery Helps Volume Sales As Manufacturers Look To Exports for Value Growth
Year-round Promotions Replace the Winter and Summer Sale Seasons
Internet Retailing Is Reshaping Apparel and Footwear
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 12 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 17 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources

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