Sportswear in Argentina

 Published On: Jun, 2015 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF

Within apparel, sportswear is the most affected by illegal sales and counterfeiting according to the local chamber of medium enterprise. Sales of sportswear are greatly affected by the growth of illegal and counterfeit sales, which are driven by the large increase in unit prices, a lack of control from regulators and plummeting consumer purchasing power. Illegal sales and counterfeiting hit a record high in 2014.

Sportswear in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2009-2014
Table 2 Sales of Sportswear: % Value Growth 2009-2014
Table 3 NBO Company Shares of Sportswear: % Value 2010-2014
Table 4 LBN Brand Shares of Sportswear: % Value 2011-2014
Table 5 Distribution of Sportswear by Format: % Value 2009-2014
Table 6 Forecast Sales of Sportswear: Value 2014-2019
Table 7 Forecast Sales of Sportswear: % Value Growth 2014-2019
Adidas Argentina SA in Apparel and Footwear (argentina)
Strategic Direction
Key Facts
Summary 1 adidas Argentina SA: Key Facts
Summary 2 adidas Argentina SA: Operational Indicators
Competitive Positioning
Summary 3 Adidas Argentina SA: Competitive Position 2014
Retail Operations
Summary 4 adidas Argentina SA: Retail Operational Indicators
Internet Strategy
Nike Argentina SA in Apparel and Footwear (argentina)
Strategic Direction
Key Facts
Summary 5 Nike Argentina SA: Key Facts
Summary 6 Nike Argentina SA: Operational Indicators
Competitive Positioning
Summary 7 Nike Argentina SA: Competitive Position 2014
Retail Operations
Summary 8 Nike Argentina S.A.: Retail Operational Indicators
Internet Strategy
Executive Summary
Sales Fall Below Expectations
Apparel and Footwear Items Remain the Main Counterfeit Products in Argentina
Import Restrictions Hurt Premium and Super Premium Segments
Internet Retailing Still Emerging
Performance Revised Downwards for the Forecast Period
Key Trends and Developments
Government Launches Plan Ahora 12 To Boost Consumption
Increasing Illegal Sales and Counterfeiting Hurt Apparel
High Inflation and Recession Erodes Consumer Purchasing Power and Confidence
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 9 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 14 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 9 Research Sources
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