The 2016-2021 Outlook for Cotton Tablecloths, Napkins, Placemats, and Table Linens Excluding Knitted Table Linens in Greater China

 Published On: Sep, 2015 |    No of Pages: 168 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for cotton tablecloths, napkins, placemats, and table linens excluding knitted table linens across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary.

For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-ŕ-vis others. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 The Latent Demand in Greater China 17
2.2 Top 100 Cities Sorted By Rank 20
3 ANHUI 23
3.1 Latent Demand by Year - Anhui 23
3.2 Cities Sorted by Rank - Anhui 24
3.3 Cities Sorted Alphabetically - Anhui 27
4 BEIJING 29
4.1 Latent Demand by Year - Beijing 29
4.2 Cities Sorted by Rank - Beijing 30
4.3 Cities Sorted Alphabetically - Beijing 30
5 CHONGQING 31
5.1 Latent Demand by Year - Chongqing 31
5.2 Cities Sorted by Rank - Chongqing 32
5.3 Cities Sorted Alphabetically - Chongqing 34
6 FUJIAN 35
6.1 Latent Demand by Year - Fujian 35
6.2 Cities Sorted by Rank - Fujian 36
6.3 Cities Sorted Alphabetically - Fujian 38
7 GANSU 39
7.1 Latent Demand by Year - Gansu 39
7.2 Cities Sorted by Rank - Gansu 40
7.3 Cities Sorted Alphabetically - Gansu 42
8 GUANGDONG 43
8.1 Latent Demand by Year - Guangdong 43
8.2 Cities Sorted by Rank - Guangdong 44
8.3 Cities Sorted Alphabetically - Guangdong 47
9 GUANGXI 49
9.1 Latent Demand by Year - Guangxi 49
9.2 Cities Sorted by Rank - Guangxi 50
9.3 Cities Sorted Alphabetically - Guangxi 52
10 GUIZHOU 53
10.1 Latent Demand by Year - Guizhou 53
10.2 Cities Sorted by Rank - Guizhou 54
10.3 Cities Sorted Alphabetically - Guizhou 56
11 HAINAN 57
11.1 Latent Demand by Year - Hainan 57
11.2 Cities Sorted by Rank - Hainan 58
11.3 Cities Sorted Alphabetically - Hainan 60
12 HEBEI 61
12.1 Latent Demand by Year - Hebei 61
12.2 Cities Sorted by Rank - Hebei 62
12.3 Cities Sorted Alphabetically - Hebei 64
13 HEILONGJIANG 65
13.1 Latent Demand by Year - Heilongjiang 65
13.2 Cities Sorted by Rank - Heilongjiang 66
13.3 Cities Sorted Alphabetically - Heilongjiang 69
14 HENAN 71
14.1 Latent Demand by Year - Henan 71
14.2 Cities Sorted by Rank - Henan 72
14.3 Cities Sorted Alphabetically - Henan 75
15 HONG KONG 77
15.1 Latent Demand by Year - Hong Kong 77
15.2 Cities Sorted by Rank - Hong Kong 78
15.3 Cities Sorted Alphabetically - Hong Kong 80
16 HUBEI 81
16.1 Latent Demand by Year - Hubei 81
16.2 Cities Sorted by Rank - Hubei 82
16.3 Cities Sorted Alphabetically - Hubei 85
17 HUNAN 87
17.1 Latent Demand by Year - Hunan 87
17.2 Cities Sorted by Rank - Hunan 88
17.3 Cities Sorted Alphabetically - Hunan 91
18 JIANGSU 93
18.1 Latent Demand by Year - Jiangsu 93
18.2 Cities Sorted by Rank - Jiangsu 94
18.3 Cities Sorted Alphabetically - Jiangsu 97
19 JIANGXI 99
19.1 Latent Demand by Year - Jiangxi 99
19.2 Cities Sorted by Rank - Jiangxi 100
19.3 Cities Sorted Alphabetically - Jiangxi 102
20 JILIN 103
20.1 Latent Demand by Year - Jilin 103
20.2 Cities Sorted by Rank - Jilin 104
20.3 Cities Sorted Alphabetically - Jilin 107
21 LIAONING 109
21.1 Latent Demand by Year - Liaoning 109
21.2 Cities Sorted by Rank - Liaoning 110
21.3 Cities Sorted Alphabetically - Liaoning 113
22 MACAU 115
22.1 Latent Demand by Year - Macau 115
22.2 Cities Sorted by Rank - Macau 116
22.3 Cities Sorted Alphabetically - Macau 116
23 NEI MONGGOL 117
23.1 Latent Demand by Year - Nei Monggol 117
23.2 Cities Sorted by Rank - Nei Monggol 118
23.3 Cities Sorted Alphabetically - Nei Monggol 120
24 NINGXIA 121
24.1 Latent Demand by Year - Ningxia 121
24.2 Cities Sorted by Rank - Ningxia 122
24.3 Cities Sorted Alphabetically - Ningxia 122
25 QINGHAI 123
25.1 Latent Demand by Year - Qinghai 123
25.2 Cities Sorted by Rank - Qinghai 124
25.3 Cities Sorted Alphabetically - Qinghai 124
26 SHAANXI 125
26.1 Latent Demand by Year - Shaanxi 125
26.2 Cities Sorted by Rank - Shaanxi 126
26.3 Cities Sorted Alphabetically - Shaanxi 128
27 SHANDONG 129
27.1 Latent Demand by Year - Shandong 129
27.2 Cities Sorted by Rank - Shandong 130
27.3 Cities Sorted Alphabetically - Shandong 133
28 SHANGHAI 135
28.1 Latent Demand by Year - Shanghai 135
28.2 Cities Sorted by Rank - Shanghai 136
28.3 Cities Sorted Alphabetically - Shanghai 137
29 SHANXI 138
29.1 Latent Demand by Year - Shanxi 138
29.2 Cities Sorted by Rank - Shanxi 139
29.3 Cities Sorted Alphabetically - Shanxi 141
30 SICHUAN 142
30.1 Latent Demand by Year - Sichuan 142
30.2 Cities Sorted by Rank - Sichuan 143
30.3 Cities Sorted Alphabetically - Sichuan 143
31 TAIWAN 144
31.1 Latent Demand by Year - Taiwan 144
31.2 Cities Sorted by Rank - Taiwan 145
31.3 Cities Sorted Alphabetically - Taiwan 148
32 TIANJIN 150
32.1 Latent Demand by Year - Tianjin 150
32.2 Cities Sorted by Rank - Tianjin 151
32.3 Cities Sorted Alphabetically - Tianjin 151
33 XINJIANG UYGUR 152
33.1 Latent Demand by Year - Xinjiang Uygur 152
33.2 Cities Sorted by Rank - Xinjiang Uygur 153
33.3 Cities Sorted Alphabetically - Xinjiang Uygur 155
34 XIZANG [TIBET] 156
34.1 Latent Demand by Year - Xizang [Tibet] 156
34.2 Cities Sorted by Rank - Xizang [Tibet] 157
34.3 Cities Sorted Alphabetically - Xizang [Tibet] 157
35 YUNNAN 158
35.1 Latent Demand by Year - Yunnan 158
35.2 Cities Sorted by Rank - Yunnan 159
35.3 Cities Sorted Alphabetically - Yunnan 161
36 ZHEJIANG 162
36.1 Latent Demand by Year - Zhejiang 162
36.2 Cities Sorted by Rank - Zhejiang 163
36.3 Cities Sorted Alphabetically - Zhejiang 165
37 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 167
37.1 Disclaimers & Safe Harbor 167
37.2 ICON Group International, Inc. User Agreement Provisions 168

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