Sportswear in Brazil

 Published On: Mar, 2017 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
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Football (soccer) is the main sport in Brazil. It is so imbedded in popular culture that in general many boys start playing soccer at an early age. Watching the games and wearing the favourite sports club shirts is very common in Brazil. Local teams have their own clubs and fan clubs, with devoted followers. For instance, Flamengo, a Rio-based team, has the largest fan club with more than 35 million fans, followed by Corinthians, based in Sao Paulo, with 27 million fans and Sao Paulo Club with 1...

Sportswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SPORTSWEAR IN BRAZIL

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2011-2016
Table 2 Sales of Sportswear: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sportswear: % Value 2012-2016
Table 4 LBN Brand Shares of Sportswear: % Value 2013-2016
Table 5 Distribution of Sportswear by Format: % Value 2011-2016
Table 6 Forecast Sales of Sportswear: Value 2016-2021
Table 7 Forecast Sales of Sportswear: % Value Growth 2016-2021
Alpargatas SA in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 1 Alpargatas SA: Key Facts
Summary 2 Alpargatas SA: Operational Indicators
Retail Operations
Internet Strategy
Competitive Positioning
Summary 3 Alpargatas SA: Competitive Position 2016
Executive Summary
Brazilian Downturn Is Expected To Have Achieved Its Bottom
Trading Down Or Postponed Purchases Set the Tone for 2016
Different Strategies Prove To Be Successful During the Economic Crisis
Internet Growth Remains Strong But Based on Limited Penetration
Post-crisis Scenarios Under Debate But Pointing To A Gradual Recovery Process
Key Trends and Developments
Crisis Mode Does Not Prevent Companies From Growing in Every Consumer Segment
Brazilian Economic Downturn Hits the Bottom and the Industry Projects the Post-crisis Scenario
Consumers' Impoverishment Stimulates Apparel and Footwear Discounters and Growth of the Informal Market
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 9 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 14 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources
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