Sportswear in Hong Kong, China

 Published On: Jul, 2015 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
Sportswear continued its strong growth in 2014 with 12% current value growth and reached HK$11.1 billion. In 2014, performance apparel and performance footwear had the strongest value growth of 14% and 13% respectively. This was due to the increasing number of sports enthusiasts and race participants in recent years. Nevertheless, sports-inspired apparel and footwear followed closely in retail sales, as fashion players continued to increase investment in focusing on sports fashion lines,...

Sportswear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2009-2014
Table 2 Sales of Sportswear: % Value Growth 2009-2014
Table 3 NBO Company Shares of Sportswear: % Value 2010-2014
Table 4 LBN Brand Shares of Sportswear: % Value 2011-2014
Table 5 Distribution of Sportswear by Format: % Value 2009-2014
Table 6 Forecast Sales of Sportswear: Value 2014-2019
Table 7 Forecast Sales of Sportswear: % Value Growth 2014-2019
Adidas Hong Kong Ltd in Apparel and Footwear (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 adidas Hong Kong Ltd: Key Facts
Competitive Positioning
Summary 2 adidas Hong Kong Ltd: Competitive Position 2014
Retail Operations
Internet Strategy
Nike Hong Kong Ltd in Apparel and Footwear (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Nike Hong Kong Ltd: Key Facts
Competitive Positioning
Summary 4 Nike Hong Kong Ltd: Competitive Position 2014
Retail Operations
Internet Strategy
Executive Summary
Retail Sales of Apparel and Footwear Soften in 2014
Athleisure Clothing Is Key Focus in Fast Fashion Brands
Dominant International Brands Erode Brand Equity of Local Labels
Omni-channel Gains Momentum While Online Stores Continue To Grow
Apparel and Footwear Expected To See Mature Growth
Key Trends and Developments
Retailers Present in Bricks-and-mortar Stores Move To Both Omni- and Online Channels
While International Fast Fashion Brands Prosper, Consumers Trade Up To Niche Foreign Labels
Athleisure Outerwear Rises As Comfort and Function Remain Priority for Consumers
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 9 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 14 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 5 Research Sources

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