Sportswear in South Africa

 Published On: Jun, 2015 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
International brands continued to characterise South African sportswear with very few local brands competing for share. International brands remained successful as South Africans generally perceived foreign brands to be superior, especially if they are from overseas markets and they often need less justification to pay a premium for these products. Popular international brands included Nike, adidas, Reebok, Puma and many other established brands.

Sportswear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2009-2014
Table 2 Sales of Sportswear: % Value Growth 2009-2014
Table 3 NBO Company Shares of Sportswear: % Value 2010-2014
Table 4 LBN Brand Shares of Sportswear: % Value 2011-2014
Table 5 Distribution of Sportswear by Format: % Value 2009-2014
Table 6 Forecast Sales of Sportswear: Value 2014-2019
Table 7 Forecast Sales of Sportswear: % Value Growth 2014-2019
Mr Price Group Ltd in Apparel and Footwear (south Africa)
Strategic Direction
Key Facts
Summary 1 Mr Price Group Ltd: Key Facts
Summary 2 Mr Price Group Ltd: Operational Indicators
Competitive Positioning
Summary 3 Mr Price Group Ltd: Competitive Position 2014
Retail Operations
Summary 4 Mr Price Group Ltd: Retail Operational Indicators
Internet Strategy
Executive Summary
Stable Value Growth Recorded Within Apparel and Footwear
High Debt Levels Threaten Sales Growth for Leading Retailers in South Africa
Wider Distribution Is Key To Company Leadership in South Africa
Internet Retailing Is Quickly Gaining Ground in South Africa
Value Sales Expected To Record Steady Growth Over the Forecast Period
Key Trends and Developments
Internet Retailing on the Rise As More Retailers Focus on the Channel
Cheap Imports Remain A Major Threat To the Success of Established Brands
Credit Sales Continue To Drive Volume and Value Sales Growth
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 9 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 14 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 5 Research Sources

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