Sportswear in Austria

 Published On: Feb, 2017 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
Sport is associated with youth, vigour, performance, power, agility and a whole host of similar attributes which are desired by the modern consumer. Thus, sportswear is perceived to offer the wearer a confident and positive look as well as an image of an active lifestyle. In particular, modern designs, technologically enhanced fabrics and vibrant colours make sportswear fashionable as everyday clothes. Due to these traits, sportswear has become part of mainstream fashion. In Austria, the categor

Sportswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SPORTSWEAR IN AUSTRIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2011-2016
Table 2 Sales of Sportswear: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sportswear: % Value 2012-2016
Table 4 LBN Brand Shares of Sportswear: % Value 2013-2016
Table 5 Distribution of Sportswear by Format: % Value 2011-2016
Table 6 Forecast Sales of Sportswear: Value 2016-2021
Table 7 Forecast Sales of Sportswear: % Value Growth 2016-2021
Hennes & Mauritz (h&m) Gesmbh in Apparel and Footwear (austria)
Strategic Direction
Key Facts
Summary 1 Hennes & Mauritz (H&M) GesmbH: Key Facts
Retail Operations
Summary 2 Hennes & Mauritz (H&M) GesmbH: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 3 Hennes & Mauritz (H&M) GesmbH: Competitive Position 2016
Executive Summary
Apparel and Footwear Registers A Marginal Decline in 2016
Changing Weather Patterns Impact Demand
Apparel and Footwear Remains Fragmented
Internet Retailing Registers Solid Growth
Apparel and Footwear Set To Post A Moderate Performance Over the Forecast Period
Key Trends and Developments
Fast Fashion Retailers and Discounters the Best Performers
Consumer Confidence Weakens Due To Economic Difficulties
Technological Advancements Impact Buying Behaviour
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 9 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 14 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources

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