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This econometric study covers the latent demand outlook for women's, misses', juniors', and girls' knit shirts and blouses across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,100 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for women's, misses', juniors', and girls' knit shirts and blouses. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for women's, misses', juniors', and girls' knit shirts and blouses in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India. For each state or union territory, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.
Table Of Contents: 1 INTRODUCTION 91.1 Overview 91.2 What is Latent Demand and the P.I.E.? 91.3 The Methodology 101.3.1 Step 1. Product Definition and Data Collection 111.3.2 Step 2. Filtering and Smoothing 131.3.3 Step 3. Filling in Missing Values 131.3.4 Step 4. Varying Parameter, Non-linear Estimation 131.3.5 Step 5. Fixed-Parameter Linear Estimation 141.3.6 Step 6. Aggregation and Benchmarking 141.4 Frequently Asked Questions (FAQ) 141.4.1 Category Definition 141.4.2 Units 151.4.3 Methodology 162 SUMMARY OF FINDINGS 182.1 The Latent Demand in India 182.2 Top 100 Cities Sorted By Rank 212.3 Latent Demand by Year in India 233 ANDAMAN & NICOBAR ISLANDS 243.1 Latent Demand by Year - Andaman & Nicobar Islands 243.2 Cities Sorted by Rank - Andaman & Nicobar Islands 253.3 Cities Sorted By District - Andaman & Nicobar Islands 254 ANDHRA PRADESH 264.1 Latent Demand by Year - Andhra Pradesh 264.2 Cities Sorted by Rank - Andhra Pradesh 274.3 Cities Sorted By District - Andhra Pradesh 335 ARUNACHAL PRADESH 385.1 Latent Demand by Year - Arunachal Pradesh 385.2 Cities Sorted by Rank - Arunachal Pradesh 395.3 Cities Sorted By District - Arunachal Pradesh 416 ASSAM 426.1 Latent Demand by Year - Assam 426.2 Cities Sorted by Rank - Assam 436.3 Cities Sorted By District - Assam 477 BIHAR 507.1 Latent Demand by Year - Bihar 507.2 Cities Sorted by Rank - Bihar 517.3 Cities Sorted By District - Bihar 558 CHANDIGARH 588.1 Latent Demand by Year - Chandigarh 588.2 Cities Sorted by Rank - Chandigarh 598.3 Cities Sorted By District - Chandigarh 599 CHHATTISGARH 609.1 Latent Demand by Year - Chhattisgarh 609.2 Cities Sorted by Rank - Chhattisgarh 619.3 Cities Sorted By District - Chhattisgarh 6510 DADRA & NAGAR HAVELI 6810.1 Latent Demand by Year - Dadra & Nagar Haveli 6810.2 Cities Sorted by Rank - Dadra & Nagar Haveli 6910.3 Cities Sorted By District - Dadra & Nagar Haveli 6911 DAMAN & DIU 7011.1 Latent Demand by Year - Daman & Diu 7011.2 Cities Sorted by Rank - Daman & Diu 7111.3 Cities Sorted By District - Daman & Diu 7112 DELHI 7212.1 Latent Demand by Year - Delhi 7212.2 Cities Sorted by Rank - Delhi 7312.3 Cities Sorted By District - Delhi 7613 GOA 7813.1 Latent Demand by Year - Goa 7813.2 Cities Sorted by Rank - Goa 7913.3 Cities Sorted By District - Goa 8114 GUJARAT 8214.1 Latent Demand by Year - Gujarat 8214.2 Cities Sorted by Rank - Gujarat 8314.3 Cities Sorted By District - Gujarat 9015 HARYANA 9615.1 Latent Demand by Year - Haryana 9615.2 Cities Sorted by Rank - Haryana 9715.3 Cities Sorted By District - Haryana 10116 HIMACHAL PRADESH 10416.1 Latent Demand by Year - Himachal Pradesh 10416.2 Cities Sorted by Rank - Himachal Pradesh 10516.3 Cities Sorted By District - Himachal Pradesh 10817 JAMMU & KASHMIR 11017.1 Latent Demand by Year - Jammu & Kashmir 11017.2 Cities Sorted by Rank - Jammu & Kashmir 11117.3 Cities Sorted By District - Jammu & Kashmir 11418 JHARKHAND 11618.1 Latent Demand by Year - Jharkhand 11618.2 Cities Sorted by Rank - Jharkhand 11718.3 Cities Sorted By District - Jharkhand 12219 KARNATAKA 12619.1 Latent Demand by Year - Karnataka 12619.2 Cities Sorted by Rank - Karnataka 12719.3 Cities Sorted By District - Karnataka 13520 KERALA 14220.1 Latent Demand by Year - Kerala 14220.2 Cities Sorted by Rank - Kerala 14320.3 Cities Sorted By District - Kerala 14821 LAKSHADWEEP 15221.1 Latent Demand by Year - Lakshadweep 15221.2 Cities Sorted by Rank - Lakshadweep 15321.3 Cities Sorted By District - Lakshadweep 15322 MADHYA PRADESH 15422.1 Latent Demand by Year - Madhya Pradesh 15422.2 Cities Sorted by Rank - Madhya Pradesh 15522.3 Cities Sorted By District - Madhya Pradesh 16623 MAHARASHTRA 17623.1 Latent Demand by Year - Maharashtra 17623.2 Cities Sorted by Rank - Maharashtra 17723.3 Cities Sorted By District - Maharashtra 18724 MANIPUR 19624.1 Latent Demand by Year - Manipur 19624.2 Cities Sorted by Rank - Manipur 19724.3 Cities Sorted By District - Manipur 19925 MEGHALAYA 20025.1 Latent Demand by Year - Meghalaya 20025.2 Cities Sorted by Rank - Meghalaya 20125.3 Cities Sorted By District - Meghalaya 20326 MIZORAM 20426.1 Latent Demand by Year - Mizoram 20426.2 Cities Sorted by Rank - Mizoram 20526.3 Cities Sorted By District - Mizoram 20727 NAGALAND 20827.1 Latent Demand by Year - Nagaland 20827.2 Cities Sorted by Rank - Nagaland 20927.3 Cities Sorted By District - Nagaland 21028 ORISSA 21128.1 Latent Demand by Year - Orissa 21128.2 Cities Sorted by Rank - Orissa 21228.3 Cities Sorted By District - Orissa 21729 PONDICHERRY 22129.1 Latent Demand by Year - Pondicherry 22129.2 Cities Sorted by Rank - Pondicherry 22229.3 Cities Sorted By District - Pondicherry 22230 PUNJAB 22330.1 Latent Demand by Year - Punjab 22330.2 Cities Sorted by Rank - Punjab 22430.3 Cities Sorted By District - Punjab 22931 RAJASTHAN 23331.1 Latent Demand by Year - Rajasthan 23331.2 Cities Sorted by Rank - Rajasthan 23431.3 Cities Sorted By District - Rajasthan 24132 SIKKIM 24732.1 Latent Demand by Year - Sikkim 24732.2 Cities Sorted by Rank - Sikkim 24832.3 Cities Sorted By District - Sikkim 24933 TAMIL NADU 25033.1 Latent Demand by Year - Tamil Nadu 25033.2 Cities Sorted by Rank - Tamil Nadu 25133.3 Cities Sorted By District - Tamil Nadu 27134 TRIPURA 29134.1 Latent Demand by Year - Tripura 29134.2 Cities Sorted by Rank - Tripura 29234.3 Cities Sorted By District - Tripura 29435 UTTAR PRADESH 29535.1 Latent Demand by Year - Uttar Pradesh 29535.2 Cities Sorted by Rank - Uttar Pradesh 29635.3 Cities Sorted By District - Uttar Pradesh 31336 UTTARAKHAND 32936.1 Latent Demand by Year - Uttarakhand 32936.2 Cities Sorted by Rank - Uttarakhand 33036.3 Cities Sorted By District - Uttarakhand 33337 WEST BENGAL 33537.1 Latent Demand by Year - West Bengal 33537.2 Cities Sorted by Rank - West Bengal 33637.3 Cities Sorted By District - West Bengal 34638 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 35538.1 Disclaimers & Safe Harbor 35538.2 ICON Group International, Inc. User Agreement Provisions 356
