The 2016-2021 Outlook for Women's, Girls', and Infants' Fabric, Straw, and Felt Hats and Caps in the United States

 Published On: Sep, 2015 |    No of Pages: 738 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for women's, girls', and infants' fabric, straw, and felt hats and caps across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 11,800 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for women's, girls', and infants' fabric, straw, and felt hats and caps. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for women's, girls', and infants' fabric, straw, and felt hats and caps in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 16
2 SUMMARY OF FINDINGS 18
2.1 Latent Demand in The US 18
3 FAR WEST 20
3.1 Executive Summary 20
3.2 Latent Demand by Year - Alaska 22
3.3 Cities Sorted by Rank - Alaska 23
3.4 Cities Sorted by Zipcode - Alaska 26
3.5 Latent Demand by Year - California 28
3.6 Cities Sorted by Rank - California 29
3.7 Cities Sorted by Zipcode - California 50
3.8 Latent Demand by Year - Hawaii 70
3.9 Cities Sorted by Rank - Hawaii 71
3.10 Cities Sorted by Zipcode - Hawaii 75
3.11 Latent Demand by Year - Nevada 78
3.12 Cities Sorted by Rank - Nevada 79
3.13 Cities Sorted by Zipcode - Nevada 82
3.14 Latent Demand by Year - Oregon 84
3.15 Cities Sorted by Rank - Oregon 85
3.16 Cities Sorted by Zipcode - Oregon 90
3.17 Latent Demand by Year - Washington 94
3.18 Cities Sorted by Rank - Washington 95
3.19 Cities Sorted by Zipcode - Washington 104
4 GREAT LAKES 112
4.1 Executive Summary 112
4.2 Latent Demand by Year - Illinois 113
4.3 Cities Sorted by Rank - Illinois 114
4.4 Cities Sorted by Zipcode - Illinois 128
4.5 Latent Demand by Year - Indiana 141
4.6 Cities Sorted by Rank - Indiana 142
4.7 Cities Sorted by Zipcode - Indiana 149
4.8 Latent Demand by Year - Michigan 155
4.9 Cities Sorted by Rank - Michigan 156
4.10 Cities Sorted by Zipcode - Michigan 166
4.11 Latent Demand by Year - Ohio 175
4.12 Cities Sorted by Rank - Ohio 176
4.13 Cities Sorted by Zipcode - Ohio 189
4.14 Latent Demand by Year - Wisconsin 201
4.15 Cities Sorted by Rank - Wisconsin 202
4.16 Cities Sorted by Zipcode - Wisconsin 211
5 MID-ATLANTIC 219
5.1 Executive Summary 219
5.2 Latent Demand by Year - Delaware 221
5.3 Cities Sorted by Rank - Delaware 222
5.4 Cities Sorted by Zipcode - Delaware 224
5.5 Latent Demand by Year - District of Columbia 225
5.6 Cities Sorted by Rank - District of Columbia 226
5.7 Cities Sorted by Zipcode - District of Columbia 226
5.8 Latent Demand by Year - Maryland 227
5.9 Cities Sorted by Rank - Maryland 228
5.10 Cities Sorted by Zipcode - Maryland 236
5.11 Latent Demand by Year - New Jersey 243
5.12 Cities Sorted by Rank - New Jersey 244
5.13 Cities Sorted by Zipcode - New Jersey 255
5.14 Latent Demand by Year - New York 265
5.15 Cities Sorted by Rank - New York 266
5.16 Cities Sorted by Zipcode - New York 288
5.17 Latent Demand by Year - Pennsylvania 309
5.18 Cities Sorted by Rank - Pennsylvania 310
5.19 Cities Sorted by Zipcode - Pennsylvania 328
6 NEW ENGLAND 345
6.1 Executive Summary 345
6.2 Latent Demand by Year - Connecticut 347
6.3 Cities Sorted by Rank - Connecticut 348
6.4 Cities Sorted by Zipcode - Connecticut 354
6.5 Latent Demand by Year - Maine 359
6.6 Cities Sorted by Rank - Maine 360
6.7 Cities Sorted by Zipcode - Maine 365
6.8 Latent Demand by Year - Massachusetts 369
6.9 Cities Sorted by Rank - Massachusetts 370
6.10 Cities Sorted by Zipcode - Massachusetts 379
6.11 Latent Demand by Year - New Hampshire 387
6.12 Cities Sorted by Rank - New Hampshire 388
6.13 Cities Sorted by Zipcode - New Hampshire 392
6.14 Latent Demand by Year - Rhode Island 395
6.15 Cities Sorted by Rank - Rhode Island 396
6.16 Cities Sorted by Zipcode - Rhode Island 398
6.17 Latent Demand by Year - Vermont 399
6.18 Cities Sorted by Rank - Vermont 400
6.19 Cities Sorted by Zipcode - Vermont 403
7 PLAINS 405
7.1 Executive Summary 405
7.2 Latent Demand by Year - Iowa 407
7.3 Cities Sorted by Rank - Iowa 408
7.4 Cities Sorted by Zipcode - Iowa 414
7.5 Latent Demand by Year - Kansas 419
7.6 Cities Sorted by Rank - Kansas 420
7.7 Cities Sorted by Zipcode - Kansas 425
7.8 Latent Demand by Year - Minnesota 429
7.9 Cities Sorted by Rank - Minnesota 430
7.10 Cities Sorted by Zipcode - Minnesota 438
7.11 Latent Demand by Year - Missouri 445
7.12 Cities Sorted by Rank - Missouri 446
7.13 Cities Sorted by Zipcode - Missouri 454
7.14 Latent Demand by Year - Nebraska 461
7.15 Cities Sorted by Rank - Nebraska 462
7.16 Cities Sorted by Zipcode - Nebraska 465
7.17 Latent Demand by Year - North Dakota 467
7.18 Cities Sorted by Rank - North Dakota 468
7.19 Cities Sorted by Zipcode - North Dakota 470
7.20 Latent Demand by Year - South Dakota 471
7.21 Cities Sorted by Rank - South Dakota 472
7.22 Cities Sorted by Zipcode - South Dakota 474
8 ROCKIES 475
8.1 Executive Summary 475
8.2 Latent Demand by Year - Colorado 476
8.3 Cities Sorted by Rank - Colorado 477
8.4 Cities Sorted by Zipcode - Colorado 482
8.5 Latent Demand by Year - Idaho 486
8.6 Cities Sorted by Rank - Idaho 487
8.7 Cities Sorted by Zipcode - Idaho 490
8.8 Latent Demand by Year - Montana 492
8.9 Cities Sorted by Rank - Montana 493
8.10 Cities Sorted by Zipcode - Montana 496
8.11 Latent Demand by Year - Utah 498
8.12 Cities Sorted by Rank - Utah 499
8.13 Cities Sorted by Zipcode - Utah 503
8.14 Latent Demand by Year - Wyoming 506
8.15 Cities Sorted by Rank - Wyoming 507
8.16 Cities Sorted by Zipcode - Wyoming 509
9 SOUTHEAST 510
9.1 Executive Summary 510
9.2 Latent Demand by Year - Alabama 512
9.3 Cities Sorted by Rank - Alabama 513
9.4 Cities Sorted by Zipcode - Alabama 519
9.5 Latent Demand by Year - Arkansas 524
9.6 Cities Sorted by Rank - Arkansas 525
9.7 Cities Sorted by Zipcode - Arkansas 530
9.8 Latent Demand by Year - Florida 534
9.9 Cities Sorted by Rank - Florida 535
9.10 Cities Sorted by Zipcode - Florida 551
9.11 Latent Demand by Year - Georgia 566
9.12 Cities Sorted by Rank - Georgia 567
9.13 Cities Sorted by Zipcode - Georgia 575
9.14 Latent Demand by Year - Kentucky 582
9.15 Cities Sorted by Rank - Kentucky 583
9.16 Cities Sorted by Zipcode - Kentucky 588
9.17 Latent Demand by Year - Louisiana 592
9.18 Cities Sorted by Rank - Louisiana 593
9.19 Cities Sorted by Zipcode - Louisiana 599
9.20 Latent Demand by Year - Mississippi 604
9.21 Cities Sorted by Rank - Mississippi 605
9.22 Cities Sorted by Zipcode - Mississippi 609
9.23 Latent Demand by Year - North Carolina 612
9.24 Cities Sorted by Rank - North Carolina 613
9.25 Cities Sorted by Zipcode - North Carolina 622
9.26 Latent Demand by Year - South Carolina 630
9.27 Cities Sorted by Rank - South Carolina 631
9.28 Cities Sorted by Zipcode - South Carolina 637
9.29 Latent Demand by Year - Tennessee 642
9.30 Cities Sorted by Rank - Tennessee 643
9.31 Cities Sorted by Zipcode - Tennessee 650
9.32 Latent Demand by Year - Virginia 656
9.33 Cities Sorted by Rank - Virginia 657
9.34 Cities Sorted by Zipcode - Virginia 663
9.35 Latent Demand by Year - West Virginia 668
9.36 Cities Sorted by Rank - West Virginia 669
9.37 Cities Sorted by Zipcode - West Virginia 672
10 SOUTHWEST 674
10.1 Executive Summary 674
10.2 Latent Demand by Year - Arizona 675
10.3 Cities Sorted by Rank - Arizona 676
10.4 Cities Sorted by Zipcode - Arizona 681
10.5 Latent Demand by Year - New Mexico 685
10.6 Cities Sorted by Rank - New Mexico 686
10.7 Cities Sorted by Zipcode - New Mexico 689
10.8 Latent Demand by Year - Oklahoma 691
10.9 Cities Sorted by Rank - Oklahoma 692
10.10 Cities Sorted by Zipcode - Oklahoma 697
10.11 Latent Demand by Year - Texas 701
10.12 Cities Sorted by Rank - Texas 702
10.13 Cities Sorted by Zipcode - Texas 720
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 737
11.1 Disclaimers & Safe Harbor 737
11.2 ICON Group International, Inc. User Agreement Provisions 738

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