The 2016-2021 Outlook for Women's, Girls', and Infants' Felt and Wool Hats in the United States

 Published On: Sep, 2015 |    No of Pages: 246 |  Published By: Icon Group International, Inc | Format: PDF
Request Free Sample

This econometric study covers the latent demand outlook for women's, girls', and infants' felt and wool hats across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,600 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for women's, girls', and infants' felt and wool hats. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for women's, girls', and infants' felt and wool hats in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 17
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 21
3.5 Latent Demand by Year - California 22
3.6 Cities Sorted by Rank - California 23
3.7 Cities Sorted by Zipcode - California 30
3.8 Latent Demand by Year - Hawaii 36
3.9 Cities Sorted by Rank - Hawaii 37
3.10 Cities Sorted by Zipcode - Hawaii 37
3.11 Latent Demand by Year - Nevada 38
3.12 Cities Sorted by Rank - Nevada 39
3.13 Cities Sorted by Zipcode - Nevada 41
3.14 Latent Demand by Year - Oregon 42
3.15 Cities Sorted by Rank - Oregon 43
3.16 Cities Sorted by Zipcode - Oregon 45
3.17 Latent Demand by Year - Washington 46
3.18 Cities Sorted by Rank - Washington 47
3.19 Cities Sorted by Zipcode - Washington 50
4 GREAT LAKES 52
4.1 Executive Summary 52
4.2 Latent Demand by Year - Illinois 53
4.3 Cities Sorted by Rank - Illinois 54
4.4 Cities Sorted by Zipcode - Illinois 57
4.5 Latent Demand by Year - Indiana 59
4.6 Cities Sorted by Rank - Indiana 60
4.7 Cities Sorted by Zipcode - Indiana 62
4.8 Latent Demand by Year - Michigan 63
4.9 Cities Sorted by Rank - Michigan 64
4.10 Cities Sorted by Zipcode - Michigan 67
4.11 Latent Demand by Year - Ohio 69
4.12 Cities Sorted by Rank - Ohio 70
4.13 Cities Sorted by Zipcode - Ohio 73
4.14 Latent Demand by Year - Wisconsin 75
4.15 Cities Sorted by Rank - Wisconsin 76
4.16 Cities Sorted by Zipcode - Wisconsin 78
5 MID-ATLANTIC 79
5.1 Executive Summary 79
5.2 Latent Demand by Year - Delaware 80
5.3 Cities Sorted by Rank - Delaware 81
5.4 Cities Sorted by Zipcode - Delaware 82
5.5 Latent Demand by Year - District of Columbia 83
5.6 Cities Sorted by Rank - District of Columbia 84
5.7 Cities Sorted by Zipcode - District of Columbia 84
5.8 Latent Demand by Year - Maryland 85
5.9 Cities Sorted by Rank - Maryland 86
5.10 Cities Sorted by Zipcode - Maryland 89
5.11 Latent Demand by Year - New Jersey 91
5.12 Cities Sorted by Rank - New Jersey 92
5.13 Cities Sorted by Zipcode - New Jersey 95
5.14 Latent Demand by Year - New York 97
5.15 Cities Sorted by Rank - New York 98
5.16 Cities Sorted by Zipcode - New York 101
5.17 Latent Demand by Year - Pennsylvania 103
5.18 Cities Sorted by Rank - Pennsylvania 104
5.19 Cities Sorted by Zipcode - Pennsylvania 106
6 NEW ENGLAND 107
6.1 Executive Summary 107
6.2 Latent Demand by Year - Connecticut 108
6.3 Cities Sorted by Rank - Connecticut 109
6.4 Cities Sorted by Zipcode - Connecticut 111
6.5 Latent Demand by Year - Maine 112
6.6 Cities Sorted by Rank - Maine 113
6.7 Cities Sorted by Zipcode - Maine 113
6.8 Latent Demand by Year - Massachusetts 114
6.9 Cities Sorted by Rank - Massachusetts 115
6.10 Cities Sorted by Zipcode - Massachusetts 118
6.11 Latent Demand by Year - New Hampshire 120
6.12 Cities Sorted by Rank - New Hampshire 121
6.13 Cities Sorted by Zipcode - New Hampshire 121
6.14 Latent Demand by Year - Rhode Island 122
6.15 Cities Sorted by Rank - Rhode Island 123
6.16 Cities Sorted by Zipcode - Rhode Island 124
6.17 Latent Demand by Year - Vermont 125
6.18 Cities Sorted by Rank - Vermont 126
6.19 Cities Sorted by Zipcode - Vermont 126
7 PLAINS 127
7.1 Executive Summary 127
7.2 Latent Demand by Year - Iowa 129
7.3 Cities Sorted by Rank - Iowa 130
7.4 Cities Sorted by Zipcode - Iowa 132
7.5 Latent Demand by Year - Kansas 133
7.6 Cities Sorted by Rank - Kansas 134
7.7 Cities Sorted by Zipcode - Kansas 136
7.8 Latent Demand by Year - Minnesota 137
7.9 Cities Sorted by Rank - Minnesota 138
7.10 Cities Sorted by Zipcode - Minnesota 140
7.11 Latent Demand by Year - Missouri 141
7.12 Cities Sorted by Rank - Missouri 142
7.13 Cities Sorted by Zipcode - Missouri 144
7.14 Latent Demand by Year - Nebraska 145
7.15 Cities Sorted by Rank - Nebraska 146
7.16 Cities Sorted by Zipcode - Nebraska 147
7.17 Latent Demand by Year - North Dakota 148
7.18 Cities Sorted by Rank - North Dakota 149
7.19 Cities Sorted by Zipcode - North Dakota 149
7.20 Latent Demand by Year - South Dakota 150
7.21 Cities Sorted by Rank - South Dakota 151
7.22 Cities Sorted by Zipcode - South Dakota 151
8 ROCKIES 152
8.1 Executive Summary 152
8.2 Latent Demand by Year - Colorado 153
8.3 Cities Sorted by Rank - Colorado 154
8.4 Cities Sorted by Zipcode - Colorado 156
8.5 Latent Demand by Year - Idaho 157
8.6 Cities Sorted by Rank - Idaho 158
8.7 Cities Sorted by Zipcode - Idaho 159
8.8 Latent Demand by Year - Montana 160
8.9 Cities Sorted by Rank - Montana 161
8.10 Cities Sorted by Zipcode - Montana 161
8.11 Latent Demand by Year - Utah 162
8.12 Cities Sorted by Rank - Utah 163
8.13 Cities Sorted by Zipcode - Utah 165
8.14 Latent Demand by Year - Wyoming 166
8.15 Cities Sorted by Rank - Wyoming 167
8.16 Cities Sorted by Zipcode - Wyoming 167
9 SOUTHEAST 168
9.1 Executive Summary 168
9.2 Latent Demand by Year - Alabama 170
9.3 Cities Sorted by Rank - Alabama 171
9.4 Cities Sorted by Zipcode - Alabama 173
9.5 Latent Demand by Year - Arkansas 174
9.6 Cities Sorted by Rank - Arkansas 175
9.7 Cities Sorted by Zipcode - Arkansas 177
9.8 Latent Demand by Year - Florida 178
9.9 Cities Sorted by Rank - Florida 179
9.10 Cities Sorted by Zipcode - Florida 183
9.11 Latent Demand by Year - Georgia 186
9.12 Cities Sorted by Rank - Georgia 187
9.13 Cities Sorted by Zipcode - Georgia 190
9.14 Latent Demand by Year - Kentucky 192
9.15 Cities Sorted by Rank - Kentucky 193
9.16 Cities Sorted by Zipcode - Kentucky 195
9.17 Latent Demand by Year - Louisiana 196
9.18 Cities Sorted by Rank - Louisiana 197
9.19 Cities Sorted by Zipcode - Louisiana 199
9.20 Latent Demand by Year - Mississippi 200
9.21 Cities Sorted by Rank - Mississippi 201
9.22 Cities Sorted by Zipcode - Mississippi 203
9.23 Latent Demand by Year - North Carolina 204
9.24 Cities Sorted by Rank - North Carolina 205
9.25 Cities Sorted by Zipcode - North Carolina 207
9.26 Latent Demand by Year - South Carolina 208
9.27 Cities Sorted by Rank - South Carolina 209
9.28 Cities Sorted by Zipcode - South Carolina 211
9.29 Latent Demand by Year - Tennessee 212
9.30 Cities Sorted by Rank - Tennessee 213
9.31 Cities Sorted by Zipcode - Tennessee 215
9.32 Latent Demand by Year - Virginia 216
9.33 Cities Sorted by Rank - Virginia 217
9.34 Cities Sorted by Zipcode - Virginia 220
9.35 Latent Demand by Year - West Virginia 222
9.36 Cities Sorted by Rank - West Virginia 223
9.37 Cities Sorted by Zipcode - West Virginia 224
10 SOUTHWEST 225
10.1 Executive Summary 225
10.2 Latent Demand by Year - Arizona 226
10.3 Cities Sorted by Rank - Arizona 227
10.4 Cities Sorted by Zipcode - Arizona 229
10.5 Latent Demand by Year - New Mexico 230
10.6 Cities Sorted by Rank - New Mexico 231
10.7 Cities Sorted by Zipcode - New Mexico 232
10.8 Latent Demand by Year - Oklahoma 233
10.9 Cities Sorted by Rank - Oklahoma 234
10.10 Cities Sorted by Zipcode - Oklahoma 236
10.11 Latent Demand by Year - Texas 237
10.12 Cities Sorted by Rank - Texas 238
10.13 Cities Sorted by Zipcode - Texas 242
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 245
11.1 Disclaimers & Safe Harbor 245
11.2 ICON Group International, Inc. User Agreement Provisions 246

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.