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This econometric study covers the latent demand outlook for women's formal dresses across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for women's formal dresses. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for women's formal dresses in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.
Table Of Contents: 1 INTRODUCTION 91.1 Overview 91.2 What is Latent Demand and the P.I.E.? 91.3 The Methodology 101.3.1 Step 1. Product Definition and Data Collection 111.3.2 Step 2. Filtering and Smoothing 121.3.3 Step 3. Filling in Missing Values 121.3.4 Step 4. Varying Parameter, Non-linear Estimation 121.3.5 Step 5. Fixed-Parameter Linear Estimation 131.3.6 Step 6. Aggregation and Benchmarking 131.4 Frequently Asked Questions (FAQ) 131.4.1 Category Definition 131.4.2 Units 131.4.3 Methodology 152 SUMMARY OF FINDINGS 172.1 Latent Demand in The US 173 FAR WEST 193.1 Executive Summary 193.2 Latent Demand by Year - Alaska 203.3 Cities Sorted by Rank - Alaska 213.4 Cities Sorted by Zipcode - Alaska 243.5 Latent Demand by Year - California 263.6 Cities Sorted by Rank - California 273.7 Cities Sorted by Zipcode - California 483.8 Latent Demand by Year - Hawaii 683.9 Cities Sorted by Rank - Hawaii 693.10 Cities Sorted by Zipcode - Hawaii 733.11 Latent Demand by Year - Nevada 763.12 Cities Sorted by Rank - Nevada 773.13 Cities Sorted by Zipcode - Nevada 803.14 Latent Demand by Year - Oregon 823.15 Cities Sorted by Rank - Oregon 833.16 Cities Sorted by Zipcode - Oregon 883.17 Latent Demand by Year - Washington 923.18 Cities Sorted by Rank - Washington 933.19 Cities Sorted by Zipcode - Washington 1024 GREAT LAKES 1104.1 Executive Summary 1104.2 Latent Demand by Year - Illinois 1114.3 Cities Sorted by Rank - Illinois 1124.4 Cities Sorted by Zipcode - Illinois 1274.5 Latent Demand by Year - Indiana 1414.6 Cities Sorted by Rank - Indiana 1424.7 Cities Sorted by Zipcode - Indiana 1504.8 Latent Demand by Year - Michigan 1574.9 Cities Sorted by Rank - Michigan 1584.10 Cities Sorted by Zipcode - Michigan 1684.11 Latent Demand by Year - Ohio 1774.12 Cities Sorted by Rank - Ohio 1784.13 Cities Sorted by Zipcode - Ohio 1924.14 Latent Demand by Year - Wisconsin 2054.15 Cities Sorted by Rank - Wisconsin 2064.16 Cities Sorted by Zipcode - Wisconsin 2175 MID-ATLANTIC 2275.1 Executive Summary 2275.2 Latent Demand by Year - Delaware 2285.3 Cities Sorted by Rank - Delaware 2295.4 Cities Sorted by Zipcode - Delaware 2315.5 Latent Demand by Year - District of Columbia 2325.6 Cities Sorted by Rank - District of Columbia 2335.7 Cities Sorted by Zipcode - District of Columbia 2335.8 Latent Demand by Year - Maryland 2345.9 Cities Sorted by Rank - Maryland 2355.10 Cities Sorted by Zipcode - Maryland 2435.11 Latent Demand by Year - New Jersey 2505.12 Cities Sorted by Rank - New Jersey 2515.13 Cities Sorted by Zipcode - New Jersey 2625.14 Latent Demand by Year - New York 2725.15 Cities Sorted by Rank - New York 2735.16 Cities Sorted by Zipcode - New York 2995.17 Latent Demand by Year - Pennsylvania 3245.18 Cities Sorted by Rank - Pennsylvania 3255.19 Cities Sorted by Zipcode - Pennsylvania 3426 NEW ENGLAND 3586.1 Executive Summary 3586.2 Latent Demand by Year - Connecticut 3596.3 Cities Sorted by Rank - Connecticut 3606.4 Cities Sorted by Zipcode - Connecticut 3666.5 Latent Demand by Year - Maine 3716.6 Cities Sorted by Rank - Maine 3726.7 Cities Sorted by Zipcode - Maine 3786.8 Latent Demand by Year - Massachusetts 3836.9 Cities Sorted by Rank - Massachusetts 3846.10 Cities Sorted by Zipcode - Massachusetts 3946.11 Latent Demand by Year - New Hampshire 4036.12 Cities Sorted by Rank - New Hampshire 4046.13 Cities Sorted by Zipcode - New Hampshire 4096.14 Latent Demand by Year - Rhode Island 4136.15 Cities Sorted by Rank - Rhode Island 4146.16 Cities Sorted by Zipcode - Rhode Island 4176.17 Latent Demand by Year - Vermont 4196.18 Cities Sorted by Rank - Vermont 4206.19 Cities Sorted by Zipcode - Vermont 4247 PLAINS 4277.1 Executive Summary 4277.2 Latent Demand by Year - Iowa 4297.3 Cities Sorted by Rank - Iowa 4307.4 Cities Sorted by Zipcode - Iowa 4367.5 Latent Demand by Year - Kansas 4417.6 Cities Sorted by Rank - Kansas 4427.7 Cities Sorted by Zipcode - Kansas 4477.8 Latent Demand by Year - Minnesota 4517.9 Cities Sorted by Rank - Minnesota 4527.10 Cities Sorted by Zipcode - Minnesota 4607.11 Latent Demand by Year - Missouri 4677.12 Cities Sorted by Rank - Missouri 4687.13 Cities Sorted by Zipcode - Missouri 4767.14 Latent Demand by Year - Nebraska 4837.15 Cities Sorted by Rank - Nebraska 4847.16 Cities Sorted by Zipcode - Nebraska 4877.17 Latent Demand by Year - North Dakota 4897.18 Cities Sorted by Rank - North Dakota 4907.19 Cities Sorted by Zipcode - North Dakota 4927.20 Latent Demand by Year - South Dakota 4937.21 Cities Sorted by Rank - South Dakota 4947.22 Cities Sorted by Zipcode - South Dakota 4968 ROCKIES 4978.1 Executive Summary 4978.2 Latent Demand by Year - Colorado 4988.3 Cities Sorted by Rank - Colorado 4998.4 Cities Sorted by Zipcode - Colorado 5048.5 Latent Demand by Year - Idaho 5088.6 Cities Sorted by Rank - Idaho 5098.7 Cities Sorted by Zipcode - Idaho 5128.8 Latent Demand by Year - Montana 5148.9 Cities Sorted by Rank - Montana 5158.10 Cities Sorted by Zipcode - Montana 5188.11 Latent Demand by Year - Utah 5208.12 Cities Sorted by Rank - Utah 5218.13 Cities Sorted by Zipcode - Utah 5268.14 Latent Demand by Year - Wyoming 5308.15 Cities Sorted by Rank - Wyoming 5318.16 Cities Sorted by Zipcode - Wyoming 5339 SOUTHEAST 5349.1 Executive Summary 5349.2 Latent Demand by Year - Alabama 5369.3 Cities Sorted by Rank - Alabama 5379.4 Cities Sorted by Zipcode - Alabama 5439.5 Latent Demand by Year - Arkansas 5489.6 Cities Sorted by Rank - Arkansas 5499.7 Cities Sorted by Zipcode - Arkansas 5549.8 Latent Demand by Year - Florida 5589.9 Cities Sorted by Rank - Florida 5599.10 Cities Sorted by Zipcode - Florida 5769.11 Latent Demand by Year - Georgia 5929.12 Cities Sorted by Rank - Georgia 5939.13 Cities Sorted by Zipcode - Georgia 6019.14 Latent Demand by Year - Kentucky 6089.15 Cities Sorted by Rank - Kentucky 6099.16 Cities Sorted by Zipcode - Kentucky 6149.17 Latent Demand by Year - Louisiana 6189.18 Cities Sorted by Rank - Louisiana 6199.19 Cities Sorted by Zipcode - Louisiana 6259.20 Latent Demand by Year - Mississippi 6309.21 Cities Sorted by Rank - Mississippi 6319.22 Cities Sorted by Zipcode - Mississippi 6359.23 Latent Demand by Year - North Carolina 6389.24 Cities Sorted by Rank - North Carolina 6399.25 Cities Sorted by Zipcode - North Carolina 6489.26 Latent Demand by Year - South Carolina 6569.27 Cities Sorted by Rank - South Carolina 6579.28 Cities Sorted by Zipcode - South Carolina 6639.29 Latent Demand by Year - Tennessee 6689.30 Cities Sorted by Rank - Tennessee 6699.31 Cities Sorted by Zipcode - Tennessee 6759.32 Latent Demand by Year - Virginia 6809.33 Cities Sorted by Rank - Virginia 6819.34 Cities Sorted by Zipcode - Virginia 6879.35 Latent Demand by Year - West Virginia 6929.36 Cities Sorted by Rank - West Virginia 6939.37 Cities Sorted by Zipcode - West Virginia 69610 SOUTHWEST 69810.1 Executive Summary 69810.2 Latent Demand by Year - Arizona 69910.3 Cities Sorted by Rank - Arizona 70010.4 Cities Sorted by Zipcode - Arizona 70510.5 Latent Demand by Year - New Mexico 70910.6 Cities Sorted by Rank - New Mexico 71010.7 Cities Sorted by Zipcode - New Mexico 71310.8 Latent Demand by Year - Oklahoma 71510.9 Cities Sorted by Rank - Oklahoma 71610.10 Cities Sorted by Zipcode - Oklahoma 72110.11 Latent Demand by Year - Texas 72510.12 Cities Sorted by Rank - Texas 72610.13 Cities Sorted by Zipcode - Texas 74511 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 76311.1 Disclaimers & Safe Harbor 76311.2 ICON Group International, Inc. 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