The 2016-2021 Outlook for Women's Shaving Preparations in the United States

 Published On: Sep, 2015 |    No of Pages: 739 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for women's shaving preparations across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,100 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for women's shaving preparations. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for women's shaving preparations in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 13
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 17
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 24
3.5 Latent Demand by Year - California 26
3.6 Cities Sorted by Rank - California 27
3.7 Cities Sorted by Zipcode - California 48
3.8 Latent Demand by Year - Hawaii 68
3.9 Cities Sorted by Rank - Hawaii 69
3.10 Cities Sorted by Zipcode - Hawaii 72
3.11 Latent Demand by Year - Nevada 75
3.12 Cities Sorted by Rank - Nevada 76
3.13 Cities Sorted by Zipcode - Nevada 79
3.14 Latent Demand by Year - Oregon 81
3.15 Cities Sorted by Rank - Oregon 82
3.16 Cities Sorted by Zipcode - Oregon 87
3.17 Latent Demand by Year - Washington 91
3.18 Cities Sorted by Rank - Washington 92
3.19 Cities Sorted by Zipcode - Washington 101
4 GREAT LAKES 109
4.1 Executive Summary 109
4.2 Latent Demand by Year - Illinois 110
4.3 Cities Sorted by Rank - Illinois 111
4.4 Cities Sorted by Zipcode - Illinois 125
4.5 Latent Demand by Year - Indiana 138
4.6 Cities Sorted by Rank - Indiana 139
4.7 Cities Sorted by Zipcode - Indiana 146
4.8 Latent Demand by Year - Michigan 152
4.9 Cities Sorted by Rank - Michigan 153
4.10 Cities Sorted by Zipcode - Michigan 163
4.11 Latent Demand by Year - Ohio 172
4.12 Cities Sorted by Rank - Ohio 173
4.13 Cities Sorted by Zipcode - Ohio 187
4.14 Latent Demand by Year - Wisconsin 200
4.15 Cities Sorted by Rank - Wisconsin 201
4.16 Cities Sorted by Zipcode - Wisconsin 211
5 MID-ATLANTIC 220
5.1 Executive Summary 220
5.2 Latent Demand by Year - Delaware 221
5.3 Cities Sorted by Rank - Delaware 222
5.4 Cities Sorted by Zipcode - Delaware 224
5.5 Latent Demand by Year - District of Columbia 225
5.6 Cities Sorted by Rank - District of Columbia 226
5.7 Cities Sorted by Zipcode - District of Columbia 226
5.8 Latent Demand by Year - Maryland 227
5.9 Cities Sorted by Rank - Maryland 228
5.10 Cities Sorted by Zipcode - Maryland 236
5.11 Latent Demand by Year - New Jersey 243
5.12 Cities Sorted by Rank - New Jersey 244
5.13 Cities Sorted by Zipcode - New Jersey 255
5.14 Latent Demand by Year - New York 265
5.15 Cities Sorted by Rank - New York 266
5.16 Cities Sorted by Zipcode - New York 289
5.17 Latent Demand by Year - Pennsylvania 311
5.18 Cities Sorted by Rank - Pennsylvania 312
5.19 Cities Sorted by Zipcode - Pennsylvania 329
6 NEW ENGLAND 345
6.1 Executive Summary 345
6.2 Latent Demand by Year - Connecticut 346
6.3 Cities Sorted by Rank - Connecticut 347
6.4 Cities Sorted by Zipcode - Connecticut 353
6.5 Latent Demand by Year - Maine 358
6.6 Cities Sorted by Rank - Maine 359
6.7 Cities Sorted by Zipcode - Maine 364
6.8 Latent Demand by Year - Massachusetts 368
6.9 Cities Sorted by Rank - Massachusetts 369
6.10 Cities Sorted by Zipcode - Massachusetts 378
6.11 Latent Demand by Year - New Hampshire 386
6.12 Cities Sorted by Rank - New Hampshire 387
6.13 Cities Sorted by Zipcode - New Hampshire 392
6.14 Latent Demand by Year - Rhode Island 396
6.15 Cities Sorted by Rank - Rhode Island 397
6.16 Cities Sorted by Zipcode - Rhode Island 399
6.17 Latent Demand by Year - Vermont 400
6.18 Cities Sorted by Rank - Vermont 401
6.19 Cities Sorted by Zipcode - Vermont 405
7 PLAINS 408
7.1 Executive Summary 408
7.2 Latent Demand by Year - Iowa 410
7.3 Cities Sorted by Rank - Iowa 411
7.4 Cities Sorted by Zipcode - Iowa 417
7.5 Latent Demand by Year - Kansas 422
7.6 Cities Sorted by Rank - Kansas 423
7.7 Cities Sorted by Zipcode - Kansas 428
7.8 Latent Demand by Year - Minnesota 432
7.9 Cities Sorted by Rank - Minnesota 433
7.10 Cities Sorted by Zipcode - Minnesota 441
7.11 Latent Demand by Year - Missouri 448
7.12 Cities Sorted by Rank - Missouri 449
7.13 Cities Sorted by Zipcode - Missouri 457
7.14 Latent Demand by Year - Nebraska 464
7.15 Cities Sorted by Rank - Nebraska 465
7.16 Cities Sorted by Zipcode - Nebraska 468
7.17 Latent Demand by Year - North Dakota 470
7.18 Cities Sorted by Rank - North Dakota 471
7.19 Cities Sorted by Zipcode - North Dakota 473
7.20 Latent Demand by Year - South Dakota 474
7.21 Cities Sorted by Rank - South Dakota 475
7.22 Cities Sorted by Zipcode - South Dakota 477
8 ROCKIES 478
8.1 Executive Summary 478
8.2 Latent Demand by Year - Colorado 479
8.3 Cities Sorted by Rank - Colorado 480
8.4 Cities Sorted by Zipcode - Colorado 485
8.5 Latent Demand by Year - Idaho 489
8.6 Cities Sorted by Rank - Idaho 490
8.7 Cities Sorted by Zipcode - Idaho 493
8.8 Latent Demand by Year - Montana 495
8.9 Cities Sorted by Rank - Montana 496
8.10 Cities Sorted by Zipcode - Montana 499
8.11 Latent Demand by Year - Utah 501
8.12 Cities Sorted by Rank - Utah 502
8.13 Cities Sorted by Zipcode - Utah 506
8.14 Latent Demand by Year - Wyoming 509
8.15 Cities Sorted by Rank - Wyoming 510
8.16 Cities Sorted by Zipcode - Wyoming 512
9 SOUTHEAST 513
9.1 Executive Summary 513
9.2 Latent Demand by Year - Alabama 515
9.3 Cities Sorted by Rank - Alabama 516
9.4 Cities Sorted by Zipcode - Alabama 522
9.5 Latent Demand by Year - Arkansas 527
9.6 Cities Sorted by Rank - Arkansas 528
9.7 Cities Sorted by Zipcode - Arkansas 533
9.8 Latent Demand by Year - Florida 537
9.9 Cities Sorted by Rank - Florida 538
9.10 Cities Sorted by Zipcode - Florida 554
9.11 Latent Demand by Year - Georgia 569
9.12 Cities Sorted by Rank - Georgia 570
9.13 Cities Sorted by Zipcode - Georgia 578
9.14 Latent Demand by Year - Kentucky 585
9.15 Cities Sorted by Rank - Kentucky 586
9.16 Cities Sorted by Zipcode - Kentucky 591
9.17 Latent Demand by Year - Louisiana 595
9.18 Cities Sorted by Rank - Louisiana 596
9.19 Cities Sorted by Zipcode - Louisiana 602
9.20 Latent Demand by Year - Mississippi 607
9.21 Cities Sorted by Rank - Mississippi 608
9.22 Cities Sorted by Zipcode - Mississippi 612
9.23 Latent Demand by Year - North Carolina 615
9.24 Cities Sorted by Rank - North Carolina 616
9.25 Cities Sorted by Zipcode - North Carolina 625
9.26 Latent Demand by Year - South Carolina 633
9.27 Cities Sorted by Rank - South Carolina 634
9.28 Cities Sorted by Zipcode - South Carolina 640
9.29 Latent Demand by Year - Tennessee 645
9.30 Cities Sorted by Rank - Tennessee 646
9.31 Cities Sorted by Zipcode - Tennessee 652
9.32 Latent Demand by Year - Virginia 657
9.33 Cities Sorted by Rank - Virginia 658
9.34 Cities Sorted by Zipcode - Virginia 664
9.35 Latent Demand by Year - West Virginia 669
9.36 Cities Sorted by Rank - West Virginia 670
9.37 Cities Sorted by Zipcode - West Virginia 673
10 SOUTHWEST 675
10.1 Executive Summary 675
10.2 Latent Demand by Year - Arizona 676
10.3 Cities Sorted by Rank - Arizona 677
10.4 Cities Sorted by Zipcode - Arizona 682
10.5 Latent Demand by Year - New Mexico 686
10.6 Cities Sorted by Rank - New Mexico 687
10.7 Cities Sorted by Zipcode - New Mexico 690
10.8 Latent Demand by Year - Oklahoma 692
10.9 Cities Sorted by Rank - Oklahoma 693
10.10 Cities Sorted by Zipcode - Oklahoma 698
10.11 Latent Demand by Year - Texas 702
10.12 Cities Sorted by Rank - Texas 703
10.13 Cities Sorted by Zipcode - Texas 721
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 738
11.1 Disclaimers & Safe Harbor 738
11.2 ICON Group International, Inc. User Agreement Provisions 739

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