The 2016-2021 Outlook for Women's and Girls' Scarves, Dickies, and Other Neckwear in the United States

 Published On: Sep, 2015 |    No of Pages: 492 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for women's and girls' scarves, dickies, and other neckwear across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 6,500 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for women's and girls' scarves, dickies, and other neckwear. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for women's and girls' scarves, dickies, and other neckwear in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 17
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 21
3.3 Cities Sorted by Rank - Alaska 22
3.4 Cities Sorted by Zipcode - Alaska 24
3.5 Latent Demand by Year - California 25
3.6 Cities Sorted by Rank - California 26
3.7 Cities Sorted by Zipcode - California 41
3.8 Latent Demand by Year - Hawaii 55
3.9 Cities Sorted by Rank - Hawaii 56
3.10 Cities Sorted by Zipcode - Hawaii 58
3.11 Latent Demand by Year - Nevada 59
3.12 Cities Sorted by Rank - Nevada 60
3.13 Cities Sorted by Zipcode - Nevada 62
3.14 Latent Demand by Year - Oregon 63
3.15 Cities Sorted by Rank - Oregon 64
3.16 Cities Sorted by Zipcode - Oregon 68
3.17 Latent Demand by Year - Washington 71
3.18 Cities Sorted by Rank - Washington 72
3.19 Cities Sorted by Zipcode - Washington 78
4 GREAT LAKES 83
4.1 Executive Summary 83
4.2 Latent Demand by Year - Illinois 84
4.3 Cities Sorted by Rank - Illinois 85
4.4 Cities Sorted by Zipcode - Illinois 94
4.5 Latent Demand by Year - Indiana 102
4.6 Cities Sorted by Rank - Indiana 103
4.7 Cities Sorted by Zipcode - Indiana 107
4.8 Latent Demand by Year - Michigan 110
4.9 Cities Sorted by Rank - Michigan 111
4.10 Cities Sorted by Zipcode - Michigan 117
4.11 Latent Demand by Year - Ohio 122
4.12 Cities Sorted by Rank - Ohio 123
4.13 Cities Sorted by Zipcode - Ohio 131
4.14 Latent Demand by Year - Wisconsin 138
4.15 Cities Sorted by Rank - Wisconsin 139
4.16 Cities Sorted by Zipcode - Wisconsin 144
5 MID-ATLANTIC 148
5.1 Executive Summary 148
5.2 Latent Demand by Year - Delaware 150
5.3 Cities Sorted by Rank - Delaware 151
5.4 Cities Sorted by Zipcode - Delaware 153
5.5 Latent Demand by Year - District of Columbia 154
5.6 Cities Sorted by Rank - District of Columbia 155
5.7 Cities Sorted by Zipcode - District of Columbia 155
5.8 Latent Demand by Year - Maryland 156
5.9 Cities Sorted by Rank - Maryland 157
5.10 Cities Sorted by Zipcode - Maryland 163
5.11 Latent Demand by Year - New Jersey 168
5.12 Cities Sorted by Rank - New Jersey 169
5.13 Cities Sorted by Zipcode - New Jersey 177
5.14 Latent Demand by Year - New York 184
5.15 Cities Sorted by Rank - New York 185
5.16 Cities Sorted by Zipcode - New York 196
5.17 Latent Demand by Year - Pennsylvania 206
5.18 Cities Sorted by Rank - Pennsylvania 207
5.19 Cities Sorted by Zipcode - Pennsylvania 217
6 NEW ENGLAND 226
6.1 Executive Summary 226
6.2 Latent Demand by Year - Connecticut 228
6.3 Cities Sorted by Rank - Connecticut 229
6.4 Cities Sorted by Zipcode - Connecticut 234
6.5 Latent Demand by Year - Maine 238
6.6 Cities Sorted by Rank - Maine 239
6.7 Cities Sorted by Zipcode - Maine 241
6.8 Latent Demand by Year - Massachusetts 242
6.9 Cities Sorted by Rank - Massachusetts 243
6.10 Cities Sorted by Zipcode - Massachusetts 249
6.11 Latent Demand by Year - New Hampshire 254
6.12 Cities Sorted by Rank - New Hampshire 255
6.13 Cities Sorted by Zipcode - New Hampshire 258
6.14 Latent Demand by Year - Rhode Island 260
6.15 Cities Sorted by Rank - Rhode Island 261
6.16 Cities Sorted by Zipcode - Rhode Island 263
6.17 Latent Demand by Year - Vermont 264
6.18 Cities Sorted by Rank - Vermont 265
6.19 Cities Sorted by Zipcode - Vermont 267
7 PLAINS 268
7.1 Executive Summary 268
7.2 Latent Demand by Year - Iowa 270
7.3 Cities Sorted by Rank - Iowa 271
7.4 Cities Sorted by Zipcode - Iowa 274
7.5 Latent Demand by Year - Kansas 276
7.6 Cities Sorted by Rank - Kansas 277
7.7 Cities Sorted by Zipcode - Kansas 280
7.8 Latent Demand by Year - Minnesota 282
7.9 Cities Sorted by Rank - Minnesota 283
7.10 Cities Sorted by Zipcode - Minnesota 288
7.11 Latent Demand by Year - Missouri 292
7.12 Cities Sorted by Rank - Missouri 293
7.13 Cities Sorted by Zipcode - Missouri 298
7.14 Latent Demand by Year - Nebraska 302
7.15 Cities Sorted by Rank - Nebraska 303
7.16 Cities Sorted by Zipcode - Nebraska 305
7.17 Latent Demand by Year - North Dakota 306
7.18 Cities Sorted by Rank - North Dakota 307
7.19 Cities Sorted by Zipcode - North Dakota 309
7.20 Latent Demand by Year - South Dakota 310
7.21 Cities Sorted by Rank - South Dakota 311
7.22 Cities Sorted by Zipcode - South Dakota 313
8 ROCKIES 314
8.1 Executive Summary 314
8.2 Latent Demand by Year - Colorado 315
8.3 Cities Sorted by Rank - Colorado 316
8.4 Cities Sorted by Zipcode - Colorado 320
8.5 Latent Demand by Year - Idaho 323
8.6 Cities Sorted by Rank - Idaho 324
8.7 Cities Sorted by Zipcode - Idaho 326
8.8 Latent Demand by Year - Montana 327
8.9 Cities Sorted by Rank - Montana 328
8.10 Cities Sorted by Zipcode - Montana 330
8.11 Latent Demand by Year - Utah 331
8.12 Cities Sorted by Rank - Utah 332
8.13 Cities Sorted by Zipcode - Utah 335
8.14 Latent Demand by Year - Wyoming 337
8.15 Cities Sorted by Rank - Wyoming 338
8.16 Cities Sorted by Zipcode - Wyoming 340
9 SOUTHEAST 341
9.1 Executive Summary 341
9.2 Latent Demand by Year - Alabama 343
9.3 Cities Sorted by Rank - Alabama 344
9.4 Cities Sorted by Zipcode - Alabama 348
9.5 Latent Demand by Year - Arkansas 351
9.6 Cities Sorted by Rank - Arkansas 352
9.7 Cities Sorted by Zipcode - Arkansas 355
9.8 Latent Demand by Year - Florida 357
9.9 Cities Sorted by Rank - Florida 358
9.10 Cities Sorted by Zipcode - Florida 368
9.11 Latent Demand by Year - Georgia 378
9.12 Cities Sorted by Rank - Georgia 379
9.13 Cities Sorted by Zipcode - Georgia 385
9.14 Latent Demand by Year - Kentucky 390
9.15 Cities Sorted by Rank - Kentucky 391
9.16 Cities Sorted by Zipcode - Kentucky 395
9.17 Latent Demand by Year - Louisiana 398
9.18 Cities Sorted by Rank - Louisiana 399
9.19 Cities Sorted by Zipcode - Louisiana 403
9.20 Latent Demand by Year - Mississippi 406
9.21 Cities Sorted by Rank - Mississippi 407
9.22 Cities Sorted by Zipcode - Mississippi 410
9.23 Latent Demand by Year - North Carolina 412
9.24 Cities Sorted by Rank - North Carolina 413
9.25 Cities Sorted by Zipcode - North Carolina 418
9.26 Latent Demand by Year - South Carolina 422
9.27 Cities Sorted by Rank - South Carolina 423
9.28 Cities Sorted by Zipcode - South Carolina 427
9.29 Latent Demand by Year - Tennessee 430
9.30 Cities Sorted by Rank - Tennessee 431
9.31 Cities Sorted by Zipcode - Tennessee 435
9.32 Latent Demand by Year - Virginia 438
9.33 Cities Sorted by Rank - Virginia 439
9.34 Cities Sorted by Zipcode - Virginia 444
9.35 Latent Demand by Year - West Virginia 448
9.36 Cities Sorted by Rank - West Virginia 449
9.37 Cities Sorted by Zipcode - West Virginia 452
10 SOUTHWEST 454
10.1 Executive Summary 454
10.2 Latent Demand by Year - Arizona 455
10.3 Cities Sorted by Rank - Arizona 456
10.4 Cities Sorted by Zipcode - Arizona 459
10.5 Latent Demand by Year - New Mexico 461
10.6 Cities Sorted by Rank - New Mexico 462
10.7 Cities Sorted by Zipcode - New Mexico 464
10.8 Latent Demand by Year - Oklahoma 465
10.9 Cities Sorted by Rank - Oklahoma 466
10.10 Cities Sorted by Zipcode - Oklahoma 469
10.11 Latent Demand by Year - Texas 471
10.12 Cities Sorted by Rank - Texas 472
10.13 Cities Sorted by Zipcode - Texas 482
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 491
11.1 Disclaimers & Safe Harbor 491
11.2 ICON Group International, Inc. User Agreement Provisions 492

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