The 2016-2021 Outlook for Women's and Girls' Team Sport Uniforms in the United States

 Published On: Sep, 2015 |    No of Pages: 664 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for women's and girls' team sport uniforms across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 10,500 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for women's and girls' team sport uniforms. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for women's and girls' team sport uniforms in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 17
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 23
3.5 Latent Demand by Year - California 24
3.6 Cities Sorted by Rank - California 25
3.7 Cities Sorted by Zipcode - California 44
3.8 Latent Demand by Year - Hawaii 62
3.9 Cities Sorted by Rank - Hawaii 63
3.10 Cities Sorted by Zipcode - Hawaii 66
3.11 Latent Demand by Year - Nevada 68
3.12 Cities Sorted by Rank - Nevada 69
3.13 Cities Sorted by Zipcode - Nevada 71
3.14 Latent Demand by Year - Oregon 72
3.15 Cities Sorted by Rank - Oregon 73
3.16 Cities Sorted by Zipcode - Oregon 78
3.17 Latent Demand by Year - Washington 82
3.18 Cities Sorted by Rank - Washington 83
3.19 Cities Sorted by Zipcode - Washington 91
4 GREAT LAKES 98
4.1 Executive Summary 98
4.2 Latent Demand by Year - Illinois 99
4.3 Cities Sorted by Rank - Illinois 100
4.4 Cities Sorted by Zipcode - Illinois 112
4.5 Latent Demand by Year - Indiana 123
4.6 Cities Sorted by Rank - Indiana 124
4.7 Cities Sorted by Zipcode - Indiana 130
4.8 Latent Demand by Year - Michigan 135
4.9 Cities Sorted by Rank - Michigan 136
4.10 Cities Sorted by Zipcode - Michigan 144
4.11 Latent Demand by Year - Ohio 151
4.12 Cities Sorted by Rank - Ohio 152
4.13 Cities Sorted by Zipcode - Ohio 164
4.14 Latent Demand by Year - Wisconsin 175
4.15 Cities Sorted by Rank - Wisconsin 176
4.16 Cities Sorted by Zipcode - Wisconsin 184
5 MID-ATLANTIC 191
5.1 Executive Summary 191
5.2 Latent Demand by Year - Delaware 192
5.3 Cities Sorted by Rank - Delaware 193
5.4 Cities Sorted by Zipcode - Delaware 195
5.5 Latent Demand by Year - District of Columbia 196
5.6 Cities Sorted by Rank - District of Columbia 197
5.7 Cities Sorted by Zipcode - District of Columbia 197
5.8 Latent Demand by Year - Maryland 198
5.9 Cities Sorted by Rank - Maryland 199
5.10 Cities Sorted by Zipcode - Maryland 206
5.11 Latent Demand by Year - New Jersey 212
5.12 Cities Sorted by Rank - New Jersey 213
5.13 Cities Sorted by Zipcode - New Jersey 223
5.14 Latent Demand by Year - New York 232
5.15 Cities Sorted by Rank - New York 233
5.16 Cities Sorted by Zipcode - New York 251
5.17 Latent Demand by Year - Pennsylvania 268
5.18 Cities Sorted by Rank - Pennsylvania 269
5.19 Cities Sorted by Zipcode - Pennsylvania 285
6 NEW ENGLAND 300
6.1 Executive Summary 300
6.2 Latent Demand by Year - Connecticut 301
6.3 Cities Sorted by Rank - Connecticut 302
6.4 Cities Sorted by Zipcode - Connecticut 308
6.5 Latent Demand by Year - Maine 313
6.6 Cities Sorted by Rank - Maine 314
6.7 Cities Sorted by Zipcode - Maine 318
6.8 Latent Demand by Year - Massachusetts 321
6.9 Cities Sorted by Rank - Massachusetts 322
6.10 Cities Sorted by Zipcode - Massachusetts 330
6.11 Latent Demand by Year - New Hampshire 337
6.12 Cities Sorted by Rank - New Hampshire 338
6.13 Cities Sorted by Zipcode - New Hampshire 342
6.14 Latent Demand by Year - Rhode Island 345
6.15 Cities Sorted by Rank - Rhode Island 346
6.16 Cities Sorted by Zipcode - Rhode Island 348
6.17 Latent Demand by Year - Vermont 349
6.18 Cities Sorted by Rank - Vermont 350
6.19 Cities Sorted by Zipcode - Vermont 353
7 PLAINS 355
7.1 Executive Summary 355
7.2 Latent Demand by Year - Iowa 357
7.3 Cities Sorted by Rank - Iowa 358
7.4 Cities Sorted by Zipcode - Iowa 363
7.5 Latent Demand by Year - Kansas 367
7.6 Cities Sorted by Rank - Kansas 368
7.7 Cities Sorted by Zipcode - Kansas 372
7.8 Latent Demand by Year - Minnesota 375
7.9 Cities Sorted by Rank - Minnesota 376
7.10 Cities Sorted by Zipcode - Minnesota 383
7.11 Latent Demand by Year - Missouri 389
7.12 Cities Sorted by Rank - Missouri 390
7.13 Cities Sorted by Zipcode - Missouri 397
7.14 Latent Demand by Year - Nebraska 403
7.15 Cities Sorted by Rank - Nebraska 404
7.16 Cities Sorted by Zipcode - Nebraska 407
7.17 Latent Demand by Year - North Dakota 409
7.18 Cities Sorted by Rank - North Dakota 410
7.19 Cities Sorted by Zipcode - North Dakota 412
7.20 Latent Demand by Year - South Dakota 413
7.21 Cities Sorted by Rank - South Dakota 414
7.22 Cities Sorted by Zipcode - South Dakota 416
8 ROCKIES 417
8.1 Executive Summary 417
8.2 Latent Demand by Year - Colorado 418
8.3 Cities Sorted by Rank - Colorado 419
8.4 Cities Sorted by Zipcode - Colorado 424
8.5 Latent Demand by Year - Idaho 428
8.6 Cities Sorted by Rank - Idaho 429
8.7 Cities Sorted by Zipcode - Idaho 432
8.8 Latent Demand by Year - Montana 434
8.9 Cities Sorted by Rank - Montana 435
8.10 Cities Sorted by Zipcode - Montana 438
8.11 Latent Demand by Year - Utah 440
8.12 Cities Sorted by Rank - Utah 441
8.13 Cities Sorted by Zipcode - Utah 445
8.14 Latent Demand by Year - Wyoming 448
8.15 Cities Sorted by Rank - Wyoming 449
8.16 Cities Sorted by Zipcode - Wyoming 451
9 SOUTHEAST 452
9.1 Executive Summary 452
9.2 Latent Demand by Year - Alabama 454
9.3 Cities Sorted by Rank - Alabama 455
9.4 Cities Sorted by Zipcode - Alabama 460
9.5 Latent Demand by Year - Arkansas 464
9.6 Cities Sorted by Rank - Arkansas 465
9.7 Cities Sorted by Zipcode - Arkansas 469
9.8 Latent Demand by Year - Florida 472
9.9 Cities Sorted by Rank - Florida 473
9.10 Cities Sorted by Zipcode - Florida 488
9.11 Latent Demand by Year - Georgia 502
9.12 Cities Sorted by Rank - Georgia 503
9.13 Cities Sorted by Zipcode - Georgia 511
9.14 Latent Demand by Year - Kentucky 518
9.15 Cities Sorted by Rank - Kentucky 519
9.16 Cities Sorted by Zipcode - Kentucky 524
9.17 Latent Demand by Year - Louisiana 528
9.18 Cities Sorted by Rank - Louisiana 529
9.19 Cities Sorted by Zipcode - Louisiana 535
9.20 Latent Demand by Year - Mississippi 540
9.21 Cities Sorted by Rank - Mississippi 541
9.22 Cities Sorted by Zipcode - Mississippi 545
9.23 Latent Demand by Year - North Carolina 548
9.24 Cities Sorted by Rank - North Carolina 549
9.25 Cities Sorted by Zipcode - North Carolina 557
9.26 Latent Demand by Year - South Carolina 564
9.27 Cities Sorted by Rank - South Carolina 565
9.28 Cities Sorted by Zipcode - South Carolina 571
9.29 Latent Demand by Year - Tennessee 576
9.30 Cities Sorted by Rank - Tennessee 577
9.31 Cities Sorted by Zipcode - Tennessee 583
9.32 Latent Demand by Year - Virginia 588
9.33 Cities Sorted by Rank - Virginia 589
9.34 Cities Sorted by Zipcode - Virginia 595
9.35 Latent Demand by Year - West Virginia 600
9.36 Cities Sorted by Rank - West Virginia 601
9.37 Cities Sorted by Zipcode - West Virginia 604
10 SOUTHWEST 606
10.1 Executive Summary 606
10.2 Latent Demand by Year - Arizona 607
10.3 Cities Sorted by Rank - Arizona 608
10.4 Cities Sorted by Zipcode - Arizona 612
10.5 Latent Demand by Year - New Mexico 615
10.6 Cities Sorted by Rank - New Mexico 616
10.7 Cities Sorted by Zipcode - New Mexico 619
10.8 Latent Demand by Year - Oklahoma 621
10.9 Cities Sorted by Rank - Oklahoma 622
10.10 Cities Sorted by Zipcode - Oklahoma 627
10.11 Latent Demand by Year - Texas 631
10.12 Cities Sorted by Rank - Texas 632
10.13 Cities Sorted by Zipcode - Texas 648
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 663
11.1 Disclaimers & Safe Harbor 663
11.2 ICON Group International, Inc. User Agreement Provisions 664

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