The 2016-2021 Outlook for Wood and Plastics Skateboards in the United States

 Published On: Sep, 2015 |    No of Pages: 576 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for wood and plastics skateboards across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 8,600 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for wood and plastics skateboards. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for wood and plastics skateboards in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 13
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 17
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 23
3.5 Latent Demand by Year - California 24
3.6 Cities Sorted by Rank - California 25
3.7 Cities Sorted by Zipcode - California 42
3.8 Latent Demand by Year - Hawaii 58
3.9 Cities Sorted by Rank - Hawaii 59
3.10 Cities Sorted by Zipcode - Hawaii 62
3.11 Latent Demand by Year - Nevada 64
3.12 Cities Sorted by Rank - Nevada 65
3.13 Cities Sorted by Zipcode - Nevada 67
3.14 Latent Demand by Year - Oregon 68
3.15 Cities Sorted by Rank - Oregon 69
3.16 Cities Sorted by Zipcode - Oregon 73
3.17 Latent Demand by Year - Washington 76
3.18 Cities Sorted by Rank - Washington 77
3.19 Cities Sorted by Zipcode - Washington 84
4 GREAT LAKES 90
4.1 Executive Summary 90
4.2 Latent Demand by Year - Illinois 91
4.3 Cities Sorted by Rank - Illinois 92
4.4 Cities Sorted by Zipcode - Illinois 103
4.5 Latent Demand by Year - Indiana 113
4.6 Cities Sorted by Rank - Indiana 114
4.7 Cities Sorted by Zipcode - Indiana 119
4.8 Latent Demand by Year - Michigan 123
4.9 Cities Sorted by Rank - Michigan 124
4.10 Cities Sorted by Zipcode - Michigan 131
4.11 Latent Demand by Year - Ohio 137
4.12 Cities Sorted by Rank - Ohio 138
4.13 Cities Sorted by Zipcode - Ohio 148
4.14 Latent Demand by Year - Wisconsin 157
4.15 Cities Sorted by Rank - Wisconsin 158
4.16 Cities Sorted by Zipcode - Wisconsin 164
5 MID-ATLANTIC 169
5.1 Executive Summary 169
5.2 Latent Demand by Year - Delaware 170
5.3 Cities Sorted by Rank - Delaware 171
5.4 Cities Sorted by Zipcode - Delaware 173
5.5 Latent Demand by Year - District of Columbia 174
5.6 Cities Sorted by Rank - District of Columbia 175
5.7 Cities Sorted by Zipcode - District of Columbia 175
5.8 Latent Demand by Year - Maryland 176
5.9 Cities Sorted by Rank - Maryland 177
5.10 Cities Sorted by Zipcode - Maryland 183
5.11 Latent Demand by Year - New Jersey 188
5.12 Cities Sorted by Rank - New Jersey 189
5.13 Cities Sorted by Zipcode - New Jersey 198
5.14 Latent Demand by Year - New York 206
5.15 Cities Sorted by Rank - New York 207
5.16 Cities Sorted by Zipcode - New York 221
5.17 Latent Demand by Year - Pennsylvania 234
5.18 Cities Sorted by Rank - Pennsylvania 235
5.19 Cities Sorted by Zipcode - Pennsylvania 249
6 NEW ENGLAND 262
6.1 Executive Summary 262
6.2 Latent Demand by Year - Connecticut 263
6.3 Cities Sorted by Rank - Connecticut 264
6.4 Cities Sorted by Zipcode - Connecticut 269
6.5 Latent Demand by Year - Maine 273
6.6 Cities Sorted by Rank - Maine 274
6.7 Cities Sorted by Zipcode - Maine 277
6.8 Latent Demand by Year - Massachusetts 279
6.9 Cities Sorted by Rank - Massachusetts 280
6.10 Cities Sorted by Zipcode - Massachusetts 287
6.11 Latent Demand by Year - New Hampshire 293
6.12 Cities Sorted by Rank - New Hampshire 294
6.13 Cities Sorted by Zipcode - New Hampshire 297
6.14 Latent Demand by Year - Rhode Island 299
6.15 Cities Sorted by Rank - Rhode Island 300
6.16 Cities Sorted by Zipcode - Rhode Island 302
6.17 Latent Demand by Year - Vermont 303
6.18 Cities Sorted by Rank - Vermont 304
6.19 Cities Sorted by Zipcode - Vermont 306
7 PLAINS 307
7.1 Executive Summary 307
7.2 Latent Demand by Year - Iowa 309
7.3 Cities Sorted by Rank - Iowa 310
7.4 Cities Sorted by Zipcode - Iowa 314
7.5 Latent Demand by Year - Kansas 317
7.6 Cities Sorted by Rank - Kansas 318
7.7 Cities Sorted by Zipcode - Kansas 321
7.8 Latent Demand by Year - Minnesota 323
7.9 Cities Sorted by Rank - Minnesota 324
7.10 Cities Sorted by Zipcode - Minnesota 330
7.11 Latent Demand by Year - Missouri 335
7.12 Cities Sorted by Rank - Missouri 336
7.13 Cities Sorted by Zipcode - Missouri 342
7.14 Latent Demand by Year - Nebraska 347
7.15 Cities Sorted by Rank - Nebraska 348
7.16 Cities Sorted by Zipcode - Nebraska 351
7.17 Latent Demand by Year - North Dakota 353
7.18 Cities Sorted by Rank - North Dakota 354
7.19 Cities Sorted by Zipcode - North Dakota 356
7.20 Latent Demand by Year - South Dakota 357
7.21 Cities Sorted by Rank - South Dakota 358
7.22 Cities Sorted by Zipcode - South Dakota 360
8 ROCKIES 361
8.1 Executive Summary 361
8.2 Latent Demand by Year - Colorado 362
8.3 Cities Sorted by Rank - Colorado 363
8.4 Cities Sorted by Zipcode - Colorado 367
8.5 Latent Demand by Year - Idaho 370
8.6 Cities Sorted by Rank - Idaho 371
8.7 Cities Sorted by Zipcode - Idaho 373
8.8 Latent Demand by Year - Montana 374
8.9 Cities Sorted by Rank - Montana 375
8.10 Cities Sorted by Zipcode - Montana 377
8.11 Latent Demand by Year - Utah 378
8.12 Cities Sorted by Rank - Utah 379
8.13 Cities Sorted by Zipcode - Utah 383
8.14 Latent Demand by Year - Wyoming 386
8.15 Cities Sorted by Rank - Wyoming 387
8.16 Cities Sorted by Zipcode - Wyoming 389
9 SOUTHEAST 390
9.1 Executive Summary 390
9.2 Latent Demand by Year - Alabama 392
9.3 Cities Sorted by Rank - Alabama 393
9.4 Cities Sorted by Zipcode - Alabama 398
9.5 Latent Demand by Year - Arkansas 402
9.6 Cities Sorted by Rank - Arkansas 403
9.7 Cities Sorted by Zipcode - Arkansas 406
9.8 Latent Demand by Year - Florida 408
9.9 Cities Sorted by Rank - Florida 409
9.10 Cities Sorted by Zipcode - Florida 422
9.11 Latent Demand by Year - Georgia 434
9.12 Cities Sorted by Rank - Georgia 435
9.13 Cities Sorted by Zipcode - Georgia 442
9.14 Latent Demand by Year - Kentucky 448
9.15 Cities Sorted by Rank - Kentucky 449
9.16 Cities Sorted by Zipcode - Kentucky 453
9.17 Latent Demand by Year - Louisiana 456
9.18 Cities Sorted by Rank - Louisiana 457
9.19 Cities Sorted by Zipcode - Louisiana 462
9.20 Latent Demand by Year - Mississippi 466
9.21 Cities Sorted by Rank - Mississippi 467
9.22 Cities Sorted by Zipcode - Mississippi 471
9.23 Latent Demand by Year - North Carolina 474
9.24 Cities Sorted by Rank - North Carolina 475
9.25 Cities Sorted by Zipcode - North Carolina 482
9.26 Latent Demand by Year - South Carolina 488
9.27 Cities Sorted by Rank - South Carolina 489
9.28 Cities Sorted by Zipcode - South Carolina 494
9.29 Latent Demand by Year - Tennessee 498
9.30 Cities Sorted by Rank - Tennessee 499
9.31 Cities Sorted by Zipcode - Tennessee 504
9.32 Latent Demand by Year - Virginia 508
9.33 Cities Sorted by Rank - Virginia 509
9.34 Cities Sorted by Zipcode - Virginia 515
9.35 Latent Demand by Year - West Virginia 520
9.36 Cities Sorted by Rank - West Virginia 521
9.37 Cities Sorted by Zipcode - West Virginia 524
10 SOUTHWEST 526
10.1 Executive Summary 526
10.2 Latent Demand by Year - Arizona 527
10.3 Cities Sorted by Rank - Arizona 528
10.4 Cities Sorted by Zipcode - Arizona 532
10.5 Latent Demand by Year - New Mexico 535
10.6 Cities Sorted by Rank - New Mexico 536
10.7 Cities Sorted by Zipcode - New Mexico 539
10.8 Latent Demand by Year - Oklahoma 541
10.9 Cities Sorted by Rank - Oklahoma 542
10.10 Cities Sorted by Zipcode - Oklahoma 546
10.11 Latent Demand by Year - Texas 549
10.12 Cities Sorted by Rank - Texas 550
10.13 Cities Sorted by Zipcode - Texas 563
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 575
11.1 Disclaimers & Safe Harbor 575
11.2 ICON Group International, Inc. User Agreement Provisions 576

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