Menswear in Germany

 Published On: Jun, 2015 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF

The fairly stable and relatively high levels of disposable income in Germany continue to support consumer confidence and purchasing intentions. Especially within menís outerwear, demand for high-quality leisurewear, often purchased to wear while performing specific hobbies or sports activities, as well as premium smart casualwear remains high. In order to obtain higher quality, German men are often willing to pay slightly higher prices, a situation which helped to boost overall value sales of...

Menswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2009-2014
Table 2 Sales of Menswear: Value 2009-2014
Table 3 Sales of Menswear: % Volume Growth 2009-2014
Table 4 Sales of Menswear: % Value Growth 2009-2014
Table 5 NBO Company Shares of Menswear: % Value 2010-2014
Table 6 LBN Brand Shares of Menswear: % Value 2011-2014
Table 7 NBO Company Shares of Men's Nightwear: % Value 2010-2014
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2011-2014
Table 9 NBO Company Shares of Men's Outerwear: % Value 2010-2014
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2011-2014
Table 11 NBO Company Shares of Men's Swimwear: % Value 2010-2014
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2011-2014
Table 13 NBO Company Shares of Men's Underwear: % Value 2010-2014
Table 14 LBN Brand Shares of Men's Underwear: % Value 2011-2014
Table 15 Forecast Sales of Menswear: Volume 2014-2019
Table 16 Forecast Sales of Menswear: Value 2014-2019
Table 17 Forecast Sales of Menswear: % Volume Growth 2014-2019
Table 18 Forecast Sales of Menswear: % Value Growth 2014-2019
C&a Mode GmbH & Co Kg in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 1 C&A Mode GmbH & Co KG: Key Facts
Summary 2 C&A Mode GmbH & Co KG: Operational Indicators
Competitive Positioning
Summary 3 C&A Mode GmbH & Co KG: Competitive Position 2014
Retail Operations
Summary 4 C&A Mode GmbH & Co KG: Retail Operational Indicators
Internet Strategy
Chart 1 C&A Mode GmbH & Co KG: C&A in Berlin
Chart 2 C&A Mode GmbH & Co KG: C&A in Berlin - interior
Hugo Boss AG in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 5 Hugo Boss AG: Key Facts
Summary 6 Hugo Boss AG: Operational Indicators
Competitive Positioning
Summary 7 Hugo Boss AG: Competitive Position 2014
Retail Operations
Summary 8 Hugo Boss AG: Retail Operational Indicators
Internet Strategy
Chart 3 Hugo Boss AG: Retailer in Berlin
Nike Deutschland GmbH in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 9 Nike Deutschland GmbH: Key Facts
Summary 10 Nike Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 11 Nike Deutschland GmbH: Competitive Position 2014
Retail Operations
Internet Strategy
Chart 4 Nike Deutschland GmbH: Nike in Berlin
Chart 5 Nike Deutschland GmbH: Nike Store interior
Executive Summary
Growing Challenges and Opportunities Result in Apparel and Footwear Growth in 2014
Nothing Fazes Demand for Apparel and Footwear in Germany Like the Weather
Growing Fragmentation Leads To Higher Pressure and Fluctuating Value Shares
New Technologies Create Additional Opportunities Within Internet Retailing
Opposing Trends Ensure That the Future of Apparel and Footwear Will Be in Balance
Key Trends and Developments
Stressful Lifestyles and Ageing Population Create Opportunities for Growth
the Pros and Cons of Internet Retailing Within Apparel and Footwear
Apparel Discounters Create Polarised Environment in Apparel and Footwear
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 20 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 25 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 12 Research Sources
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