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Two major trends had a positive effect on sales of womenswear in Germany in 2014. For one, the demand for exclusive high-quality products rose, thereby driving success for premium brands and more expensive products. This development also balanced out the slightly negative effects on average unit prices of the growing popularity of apparel discounters and their products. This trend contributed to a more moderate decline in volume sales of womenswear, thereby allowing the category to grow...Womenswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Womenswear market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.