Nike Ltda in Apparel and Footwear (Brazil)

 Published On: Jul, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Over the forecast period, Nike in Brazil is expected to focus on local production and innovation. This will be mainly driven by the macroeconomic conditions in the country, marked by weak consumer confidence and high exchange rates against the US dollar, which favours exports and limits the performance of imported products. Moreover, the brand will increase investments in other sports’ categories besides football, to take best advantage of the Rio Olympic Games due to be hosted in the country...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Nike Ltda: Key Facts
Competitive Positioning
Summary 2 Nike Ltda: Competitive Position 2014
Retail Operations
Internet Strategy

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