Menswear in Austria

 Published On: Jul, 2015 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
Menswear was influenced by several trends in 2014. With a growing offer of clothing for men in Austria, the attitudes of men towards fashion continued to be more open-minded, with many increasingly paying more attention to what they wear. Similar to working women, working men are increasingly opting to put together their own outfits rather than relying on standard menís suits. Within this, men are opting for their own combinations of shirts and trousers and jackets and coats. In addition, for...

Menswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2009-2014
Table 2 Sales of Menswear: Value 2009-2014
Table 3 Sales of Menswear: % Volume Growth 2009-2014
Table 4 Sales of Menswear: % Value Growth 2009-2014
Table 5 NBO Company Shares of Menswear: % Value 2010-2014
Table 6 LBN Brand Shares of Menswear: % Value 2011-2014
Table 7 NBO Company Shares of Men's Nightwear: % Value 2010-2014
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2011-2014
Table 9 NBO Company Shares of Men's Outerwear: % Value 2010-2014
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2011-2014
Table 11 NBO Company Shares of Men's Swimwear: % Value 2010-2014
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2011-2014
Table 13 NBO Company Shares of Men's Underwear: % Value 2010-2014
Table 14 LBN Brand Shares of Men's Underwear: % Value 2011-2014
Table 15 Forecast Sales of Menswear: Volume 2014-2019
Table 16 Forecast Sales of Menswear: Value 2014-2019
Table 17 Forecast Sales of Menswear: % Volume Growth 2014-2019
Table 18 Forecast Sales of Menswear: % Value Growth 2014-2019
Adidas Austria GmbH in Apparel and Footwear (austria)
Strategic Direction
Key Facts
Summary 1 adidas Austria GmbH: Key Facts
Summary 2 adidas Austria GmbH: Operational Indicators
Competitive Positioning
Summary 3 adidas Austria GmbH: Competitive Position 2014
Retail Operations
Summary 4 adidas Austria GmbH: Retail Operational Indicators
Internet Strategy
Executive Summary
Moderate Performance in 2014
Increasing Focus on Ethical Fashion and Sustainability
On-going Fierce Competition
Internet Retailing Gains Momentum
Not Too Bright A Future for Apparel and Footwear
Key Trends and Developments
Austrians Become More Cautious and Demanding With Regard To Ethical Fashion
Apparel and Footwear Are Popular Products When Shopping Online
Increasingly Fierce Competition in Apparel and Footwear in Austria
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 20 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 25 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 5 Research Sources

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