H&M Hennes & Mauritz AB in Apparel and Footwear (Portugal)

 Published On: Jul, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Hennes & Mautitzís business model is expected to remain stable over the forecast period. The company focuses on its productsí design and quality rather than price. Regardless of its willingness to offer affordable and sustainable prices in order to aggressively compete against recent low-cost concepts, quality, comfort and modern design are concepts which are likely to be emphasised over the 2015-2019 period. With the direct intention of competing against the sportswear model, Hennes & Mauritz...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Apparel and Footwear market;
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* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 H&M Hennes & Mauritz AB: Key Facts
Summary 2 H&M Hennes & Mauritz AB: Operational Indicators
Competitive Positioning
Summary 3 H&M Hennes & Mauritz AB: Competitive Position 2014
Retail Operations
Summary 4 H&M Hennes & Mauritz AB: Retail Operational Indicators
Internet Strategy
Chart 1 Hennes & Mauritz AB: H&M in Matosinhos

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