Hennes & Mauritz Srl in Apparel and Footwear (Romania)

 Published On: Jul, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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The company entered apparel and footwear in Romania in 2011, with plans to open of 9-10 new stores each year. By the end of 2014, the company had an outlet network of 38 units and reached €3.6m sales revenue per store, which is the highest in the CEE Region. The successful inroads made by the player since entering Romania bodes well for its prospects of challenging the leading player at the GBO level, Inditex Group.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 H&M Hennes and Mauritz Srl: Key Facts
Summary 2 H&M Hennes and Mauritz Srl: Operational Indicators
Competitive Positioning
Summary 3 H&M Hennes and Mauritz Srl: Competitive Position 2014
Retail Operations
Summary 4 H&M Hennes and Mauritz Srl: Retail Operational Indicators
Internet Strategy

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