India Diaper Market Outlook, 2022

 Published On: Nov, 2016 |    No of Pages: 113 |  Published By: Bonafide Research | Format: PDF
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In India, the middle class is expanding and the public health consciousness is continuously strengthening. This in turn is helping the country to achieve a relatively higher level of sanitation awareness and thus the hygiene products sales have shown an explosive growth in recent years. The market for wipes, baby diapers, sanitary napkins, adult diapers etc. all are growing rapidly. With the increased awareness and increasing purchasing power, customers are fast shifting from traditional cloth nappies to baby diapers. The change in preference towards baby diapers is also because more and more consumers are realizing the health benefits like cognitive and physical development due to overnight sleep. Indians give birth to more than 25 million babies each year, yet the penetration rate of baby diapers remains very less.

According to “India Diaper Market Outlook, 2022”, diaper market in India is growing with more than 20% CAGR over last seven years. Diaper industry has mainly two segments, one is baby diaper segment and the other is adult diaper segment. Baby diapers are the most widely used products whereas adult diaper is still at a nascent stage in India. The baby diaper market is highly consolidated with majority of market being controlled by top three players. P&G dominates the overall diaper industry, followed by Unicharm India and Kimberly-Clark. Aggressive strategies adopted by Unicharm India to increase its market share had resulted in Kimberly-Clark's loss in last few years. The company is now challenging the leadership position as P&G's lack of innovation and focus on higher margins is expected to decrease its market share in future. The market for baby diapers in rural India is registering much higher compounded annual growth rate than urban India. This is a clear indication that consumers are choosing to buy branded good quality diapers for their babies.

Baby diaper segment is broadly categorized into four types' viz. disposable diaper, modern cloth diaper, swim pants and training nappies. Disposable diapers constitute the largest market share and are seeing increasing investments by multinationals in the domestic market. In the last few years, modern cloth diapers have also become a fast moving trend for families looking for a natural modern way to diaper their babies. Swim pants and training pants have a marginal market share in India. Incontinence is a common condition that can sometimes be cured by medication or surgery. However for those who are unwilling to undergo intrusive procedures, the option of adult incontinence products remains. Adult diapers market is expected to grow significantly due to the increasing healthcare standards in the country. However, social and economic constraints of using adult diapers may hamper the market growth.

Key Segments
• Baby Diaper
- Disposable Diaper Market
- Modern Cloth Diaper Market
- Swim Pants Market
- Training Pants Market
• Adult Diaper

TABLE OF CONTENTS

1. Executive Summary
2. Global Diaper Market Outlook
2.1. Market Size By Value
2.2. Market Share By Segment
2.3. Global Baby Diaper Market
2.3.1. Market Size By Value
2.3.1.1. Overall Market
2.3.1.2. Modern Cloth Diaper Market
2.3.1.3. Disposable Diaper Market
2.3.1.4. Swim Pants Market
2.3.1.5. Training Pants Market
2.3.1.6. By Region
2.3.1.6.1. North America Baby Diaper Market
2.3.1.6.2. Latin America Baby Diaper Market
2.3.1.6.3. Asia-Pacific Baby Diaper Market
2.3.1.6.4. Europe Baby Diaper Market
2.3.2. Market Share
2.3.2.1. By Company
2.3.2.2. By Region
2.3.2.3. By Type
2.4. Global Adult Diaper Market
2.4.1. Market Size By Value
2.4.2. Market Share By Company
3. India Diaper Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Segment
3.3. India Baby Diaper Market
3.3.1. Market Size By Value
3.3.1.1. Overall Market
3.3.1.2. Modern Cloth Diaper Market
3.3.1.3. Disposable Diaper Market
3.3.1.4. By Target Demographics
3.3.2. Market Size By Volume
3.3.2.1. Modern Cloth Diaper Market
3.3.2.2. Disposable Diaper Market
3.3.3. Market Share
3.3.3.1. By Brand
3.3.3.2. By Type
3.4. India Adult Diaper Market
3.4.1. Market Size By Value
3.4.2. Market Size By Volume
3.4.3. Market Share By Company
4. India Economic Snapshot
5. Pricing Analysis
6. Pack-size Analysis
7. Channel Partner Analysis
8. Trade Dynamics
8.1. Import
8.2. Export
9. Market Trends & Developments
9.1. Entrance of multinational brands
9.2. Player's aggressive promotional activities
9.3. Wide availability through modern retail formats
9.4. Increasing hygiene awareness among Indian mothers
9.5. Makers continue to focus on diaper's comfort and thinness
10. Competitive Landscape
10.1. Porters Five Forces
10.2. Company Profiles
10.2.1. SCA Hygiene Products India Pvt. Ltd.
10.2.2. Johnson & Johnson Private Limited
10.2.3. Procter & Gamble Hygiene and Health Care Limited
10.2.4. Kimberly-Clark Lever Pvt. Ltd.
10.2.5. Unicharm India Private Limited
10.2.6. Nobel Hygiene Pvt. Ltd.
10.2.7. Godrej Consumer Products Ltd.
10.2.8. BellaPremier Happy HygieneCare Pvt. Ltd.
10.2.9. Wipro Enterprises (P) Limited
10.2.10. Patanjali Ayurved Limited
11. Strategic Recommendations
12. Disclaimer

LIST OF TABLES

Table-1: India Economic Profile - 2015
Table-2: Pack-size available between 0-10 counts in leading brands
Table-3: Pack-size available between 10-20 counts in leading brands
Table-4: Pack-size available between 20-40 counts in leading brands
Table-5: Pack-size available between 40-60 counts in leading brands
Table-6: Pack-size available for 60 & above counts in leading brands
Table-7: HS Code Classification for Diapers in India 2015-16
Table-8: Import Duty Structure for Diapers in India 2015-16
Table-9: Import of Diapers in India From 2009-10 to 2012-13 (Value & Volume)
Table-10: Import of Diapers in India From 2013-14 to 2015-16 (Value & Volume)
Table-11: Countries Exporting Diapers to India 2015-16
Table-12: Export of Diapers From India 2009-10 to 2012-13 (Value & Volume)
Table-13: Export of Diapers From India 2013-14 to 2015-16 (Value & Volume)
Table-14: Countries Importing Diapers From India 2015-16
Table-15: Key Facts of SCA Hygiene Products India Pvt. Ltd.
Table-16: Key Facts of Johnson & Johnson Private Limited
Table-17: Key Facts of Procter & Gamble Hygiene and Health Care Limited
Table-18: Key Facts of Kimberly-Clark Lever Pvt. Ltd.
Table-19: Key Facts of Unicharm India Private Limited
Table-20: Key Facts of Nobel Hygiene Pvt. Ltd.
Table-21: Key Facts of Godrej Consumer Products Ltd.
Table-22: Key Facts of BellaPremier Happy HygieneCare Pvt. Ltd.
Table-23: Key Facts of Wipro Enterprises (P) Limited
Table-24: Key Facts of Patanjali Ayurved Limited

LIST OF FIGURES

Figure-1: Global Diaper Market Size – By Value 2009-2016 (USD Billion)
Figure-2: Global Diaper Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-3: Global Diaper Market Share – By Segment 2016 & 2022F
Figure-4: Global Baby Diaper Market Size – By Value 2009-2016 (USD Billion)
Figure-5: Global Baby Diaper Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-6: Global Modern Cloth Diaper Market Size – By Value 2009-2022F (USD Billion)
Figure-7: Global Disposable Diaper Market Size – By Value 2009-2016 (USD Billion)
Figure-8: Global Disposable Diaper Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-9: Global Swim Pants Market Size – By Value 2009-2022F (USD Billion)
Figure-10: Global Training Pants Market Size – By Value 2009-2022F (USD Billion)
Figure-11: North America Baby Diaper Market Size – By Value 2009-2016 (USD Billion)
Figure-12: North America Baby Diaper Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-13: Latin America Baby Diaper Market Size – By Value 2009-2016 (USD Billion)
Figure-14: Latin America Baby Diaper Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-15: Asia Pacific Baby Diaper Market Size – By Value 2009-2016 (USD Billion)
Figure-16: Asia Pacific Baby Diaper Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-17: Europe Baby Diaper Market Size – By Value 2009-2016 (USD Billion)
Figure-18: Europe Baby Diaper Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-19: Global Baby Diaper Market Share – By Company 2016 & 2022F
Figure-20: Global Baby Diaper Market Share – By Region 2016 & 2022F
Figure-21: Global Baby Diaper Market Share – By Type 2016 & 2022F
Figure-22: Global Adult Diaper Market Size – By Value 2009-2016 (USD Billion)
Figure-23: Global Adult Diaper Market Size Forecast – By Value 2017F-2022F (USD Billion)
Figure-24: Global Adult Diaper Market Share – By Company 2016 & 2022F
Figure-25: India Diaper Market Size – By Value 2009-2016 (INR Crore)
Figure-26: India Diaper Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-27: India Diaper Market Share – By Company 2016 & 2022F
Figure-28: India Diaper Market Share – By Segment 2016 & 2022F
Figure-29: India Baby Diaper Market Size – By Value 2009-2016 (INR Crore)
Figure-30: India Baby Diaper Market Size Forecast – By Value 2017F-2022F (INR Crore)
Figure-31: India Modern Cloth Diaper Market Size – By Value 2009-2022F (INR Crore)
Figure-32: India Disposable Diaper Market Size – By Value 2009-2022F (INR Crore)
Figure-33: India Baby Diaper Market Size – By Target Demographics 2009-2016 (INR Crore)
Figure-34: India Baby Diaper Market Size Forecast – By Target Demographics 2017F-2022F (INR Crore)
Figure-35: India Modern Cloth Diaper Market Size – By Volume 2009-2022F (Units in Crore)
Figure-36: India Disposable Diaper Market Size – By Volume 2009-2022F (Units in Crore)
Figure-37: India Baby Diaper Market Share – By Brand 2016 & 2022F
Figure-38: India Baby Diaper Market Share – By Type 2016 & 2022F
Figure-39: India Adult Diaper Market Size – By Value 2009-2022F (INR Crore)
Figure-40: India Adult Diaper Market Size – By Volume 2009-2022F (Units in Crore)
Figure-41: India Adult Diaper Market Share – By Company 2016 & 2022F
Figure-42: Average Selling Price of different diapers in India 2009-2022F (INR)
Figure-43: Distribution Channel followed by diaper manufacturers in India
Figure-44: Porter's Five Forces Meter of India Diaper Industry


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