British Airways Plc - Strategic SWOT Analysis Review

 Published On: Sep, 2016 |    No of Pages: 27 |  Published By: GlobalData | Format: PDF
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British Airways Plc - Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description - A detailed description of the company's operations and business divisions.
- Corporate strategy - GlobalData's summarization of the company's business strategy.
- SWOT analysis - A detailed analysis of the company's strengths, weakness, opportunities and threats.
- Company history - Progression of key events associated with the company.
- Major products and services - A list of major products, services and brands of the company.
- Key competitors - A list of key competitors to the company.
- Key employees - A list of the key executives of the company.
- Executive biographies - A brief summary of the executives' employment history.
- Key operational heads - A list of personnel heading key departments/functions.
- Important locations and subsidiaries - A list of key locations and subsidiaries of the company, including contact details.


British Airways Plc (BA), a subsidiary of International Airlines Group (IAG) is a full service global premium airline. The company operates an extensive international scheduled airline route network in association with its joint business agreement, code share and franchise partners. Its principal place of business is London and also has significant presence at Gatwick, Heathrow and London City airports. BA offers scheduled passenger services and air cargo transportation. Its fleet base includes Airbus, Boeing and Embraer jets. BA operates aircraft on long-haul and short-haul routes. It also offers aircraft maintenance, airline marketing, package holidays and insurance services. BA is headquartered in Harmondsworth, the UK.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report's analysis of the company's business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors' business structure and strategies with GlobalData's detailed SWOT analysis. In this, the company's core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report's detailed insight into the company's strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents
Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
British Airways Plc - Key Facts 4
British Airways Plc - Key Employees 5
British Airways Plc - Major Products and Services 6
British Airways Plc - History 7
British Airways Plc - Company Statement 13
British Airways Plc - Locations And Subsidiaries 17
Head Office 17
Other Locations & Subsidiaries 17
Section 2 - Company Analysis 19
British Airways Plc - Business Description 19
British Airways Plc - Corporate Strategy 20
British Airways Plc - SWOT Analysis 21
SWOT Analysis - Overview 21
British Airways Plc - Strengths 21
Strength - Customer Oriented Service 21
Strength - Cost Efficiency 21
Strength - Dominant Position 21
British Airways Plc - Weaknesses 22
Weakness - Declining Passenger Revenue 22
Weakness - Operational Issues 22
British Airways Plc - Opportunities 23
Opportunity - Green Sky Project 23
Opportunity - Business Expansion Initiatives 23
Opportunity - New Fleet 23
British Airways Plc - Threats 24
Threat - Government Regulations 24
Threat - Intense Competition 24
Threat - Currency fluctuations 24
British Airways Plc - Key Competitors 25
British Airways Plc, Recent Deals Summary 26
Section 3 - Appendix 27
Methodology 27
About GlobalData 27
Contact Us 27
Disclaimer 27

List of Tables
British Airways Plc, Key Facts 4
British Airways Plc, Key Employees 5
British Airways Plc, Major Products and Services 6
British Airways Plc, History 7
British Airways Plc, Subsidiaries 17
British Airways Plc, Key Competitors 25
British Airways Plc, Recent Deals Summary 26

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