This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Hong Kong. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope of this research

• Contains information on Beer category
• Provides market value, volume, expenditure and consumption data by market, category and segment
• Includes company and brand share data by categories

Research and analysis highlights

The market for Beer, Cider and FABs in Hong Kong increased between 2002-2007, growing at an average annual rate of 1.3%.

The leading company in the market in 2007 was San Miguel Corporation. The second-largest player was Carlsberg A/S with Heineken N.V. in third place.

Key reasons to purchase this research

• Discover the major quantitative trends affecting the Beer, Cider and FABs markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting

EXECUTIVE SUMMARY
Summary Market Level - Beer, cider and FABs
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Share

Summary category level - Beer
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Segmentation
Market Share

INTRODUCTION
What is this report about?
How to use this report
Market Definition

MARKET OVERVIEW
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

LEADING COMPANY PROFILES
San Miguel Corporation
Carlsberg A/S

CATEGORY ANALYSIS - BEER
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

COUNTRY COMPARISON
Value
Volume
Market Share

HONG KONG SOCIOECONOMIC PROFILE
Country Overview
Key Facts
Political Overview
Hong Kong Economic Overview

HONG KONG MACROECONOMIC PROFILE
Macroeconomic Indicators

RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

TABLES
Table: Beer, Cider and FABs category definitions
Table: Beer, Cider and FABs distribution channels
Table: Hong Kong beer, cider and FABs value, 2002−2007 (HKD m, nominal prices)
Table: Hong Kong beer, cider and FABs value forecast, 2007−2012 (HKD m, nominal prices)
Table: Hong Kong beer, cider and FABs value, 2002−2007 (US$ m nominal prices)
Table: Hong Kong beer, cider and FABs value forecast, 2007−2012 (US$ m nominal prices)
Table: Hong Kong beer, cider and FABs volume, 2002−2007 (Liters m)
Table: Hong Kong beer, cider and FABs volume forecast, 2007−2012 (Liters m)
Table: Hong Kong beer, cider and FABs brand share, by volume, 2006−2007 (%)
Table: Hong Kong beer, cider and FABs volume, by brand 2006−2007 (Liters m)
Table: Hong Kong beer, cider and FABs company share by volume, 2006−2007 (%)
Table: Hong Kong beer, cider and FABs volume, by company, 2006−2007 (Liters m)
Table: Hong Kong beer, cider and FABs distribution channels, by volume, 2006−2007 (%)
Table: Hong Kong beer, cider and FABs volume, by distribution channel, 2006−2007 (Liters m)
Table: Hong Kong beer, cider and FABs expenditure per capita, 2002−2007 (HKD, nominal prices)
Table: Hong Kong beer, cider and FABs forecast expenditure per capita, 2007−2012 (HKD, nominal prices)
Table: Hong Kong beer, cider and FABs expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Hong Kong beer, cider and FABs forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Hong Kong beer, cider and FABs consumption per capita, 2002−2007 (Liters)
Table: Hong Kong beer, cider and FABs forecast consumption per capita, 2007−2012 (Liters)
Table: San Miguel Corporation Key Facts
Table: Carlsberg A/S Key Facts
Table: Hong Kong beer value, 2002−2007 (HKD m, nominal prices)
Table: Hong Kong beer value forecast, 2007−2012 (HKD m, nominal prices)
Table: Hong Kong beer value, 2002−2007 (US$ m nominal prices)
Table: Hong Kong beer value forecast, 2007−2012 (US$ m nominal prices)
Table: Hong Kong beer volume, 2002−2007 (Liters m)
Table: Hong Kong beer volume forecast, 2007−2012 (Liters m)
Table: Hong Kong beer brand share, by volume, 2006−2007 (%)
Table: Hong Kong beer volume, by brand 2006−2007 (Liters m)
Table: Hong Kong beer company share by volume, 2006−2007 (%)
Table: Hong Kong beer volume, by company, 2006−2007 (Liters m)
Table: Hong Kong beer distribution channels, by volume, 2006−2007 (%)
Table: Hong Kong beer volume, by distribution channel, 2006−2007 (Liters m)
Table: Hong Kong beer expenditure per capita, 2002−2007 (HKD, nominal prices)
Table: Hong Kong beer forecast expenditure per capita, 2007−2012 (HKD, nominal prices)
Table: Hong Kong beer expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Hong Kong beer forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Hong Kong beer consumption per capita, 2002−2007 (Liters)
Table: Hong Kong beer forecast consumption per capita, 2007−2012 (Liters)
Table: Global beer, cider and FABs market value, 2007
Table: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries
Table: Global beer, cider and FABs market volume, 2007
Table: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries
Table: Leading players - Top 5 countries
Table: Hong Kong Key Facts
Table: Hong Kong population, by age group, 2002-2007 (millions)
Table: Hong Kong population forecast, by age group, 2007-2012 (millions)
Table: Hong Kong population, by gender, 2002-2007 (millions)
Table: Hong Kong population forecast, by gender, 2007-2012 (millions)
Table: Hong Kong real GDP, 2002-2007 (HKD bn, 2000 prices)
Table: Hong Kong real GDP forecast, 2007-2012 (HKD bn, 2000 prices)
Table: Hong Kong nominal GDP, 2002-2007 (HKD bn, nominal prices)
Table: Hong Kong nominal GDP forecast, 2007-2012 (HKD bn, nominal prices)
Table: Hong Kong real GDP, 2002-2007 (US$ bn, 2000 prices)
Table: Hong Kong real GDP forecast, 2007-2012 (US$ bn, 2000 prices)
Table: Hong Kong consumer price index, 2002-2007 (2003=100)
Table: Hong Kong consumer price index, 2007-2012 (2003=100)

FIGURES
Figure: Hong Kong beer, cider and FABs value & value forecast, 2002−2012 (HKD m, nominal prices)
Figure: Hong Kong beer, cider and FABs volume & volume forecast, 2002−2012 (Liters m)
Figure: Hong Kong beer, cider and FABs company share, by volume, 2006−2007 (%)
Figure: Hong Kong beer, cider and FABs distribution channels, by volume, 2006−2007(%)
Figure: Hong Kong beer value & value forecast, 2002−2012 (HKD m, nominal prices)
Figure: Hong Kong beer category growth comparison, by value, 2002−2012
Figure: Hong Kong beer volume & volume forecast, 2002−2012 (Liters m)
Figure: Hong Kong beer category growth comparison, by volume, 2002−2012
Figure: Hong Kong beer company share, by volume, 2006−2007 (%)
Figure: Hong Kong beer distribution channels, by volume, 2006−2007(%)
Figure: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries
Figure: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries)
Figure: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries
Figure: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries)
Figure: Map of Hong Kong
Figure: Annual data review process